20 years of experience in leading Agencies. This included stints at The Marketing Store, KLP Euro RSCG and part of the start up team for Savvy.Recently started as an Interim Head of Marketing. I have been building client / agency systems, running pitches and setting up team processes. I have delivered web based platforms and large campaigns (mainly for retail).Specialisms: Agency set up and Board level decision making, Consumer Insight, Sales Promotion mechanics, Idea generation techniques, shopper marketing, Segmentation & typology creation, Customer Journey Planning, CRM, Pitch management
Listed skills include Consumer Insights, Shopper Marketing, Idea Generation, Retail, and 18 others.