My mission in the mortgage business is to build lasting relationships with industry partners, and to help clients achieve their goals when financing real estate. I establish value with partners by helping to grow their business and be of top-notch service when called upon. Things I value in my loan business: 1. Communication: I've built a process-driven approach to communication that streamlines and creates efficiencies throughout the homebuying process. 2. Transparency: Regardless of good news or bad news, I always strive to be as transparent as possible to avoid surprises. 3. Growth: My goal is to not only grow my business, but the business of those who partner with me.NMLS: 844523Company NMLS: 2893NFM is an Equal Housing Lender1 Easton Oval suite 500, Columbus, OH 43219
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Mortgage Loan OriginatorNfm Lending Apr 2022 - PresentLinthicum Heights, Maryland, Us -
Senior Loan AdvisorLower Dec 2021 - Apr 2022Columbia, Maryland, Us -
Loan AdvisorLower Oct 2020 - Dec 2021Columbia, Maryland, Us -
Performance Marketing And AnalyticsExpress Jun 2019 - Oct 2020Columbus, Oh, Us- Collaborate and work directly with Digital Marketing team. Create adhoc and ongoing reporting along with insights/analysis to better optimize in the future. - Create efficiencies to streamline reporting processes. Led ingestion project to bring external vendor data in-house to leverage full capabilities. - Provide insights/analysis to in-store promotional tests executed across chain. Setup and analyze tests using APT software. -
Sr. Analyst - Marketing PerformanceAlliance Data Jan 2017 - Jun 2019Columbus, Ohio, Us- Ensure quality control by auditing marketing campaign files; cross referencing program designs while also using WinSQL to navigate multiple databases- Create and analyze marketing program results using SAS, APT, Excel, and Tableau tools - Provide recommendations to internal partners for upcoming marketing programs, using previous campaign results and data metrics to drive decisions - Use WinSQL to improve efficiencies to maintain quality while increasing accuracy and speed of file audits- Create capacity, productivity, and quality reports for internal teams by using SAS and Excel tools - Collaborate with internal teams, including Marketing Management, Marketing Delivery and Partnership Marketing on various projects -
Specialist - Campaign ExecutionAlliance Data Jun 2015 - Jan 2017Columbus, Ohio, Us- Execution of a variety of marketing program types and initiatives for credit card clients from inception through delivery- Lead marketing meetings with all pertinent stakeholders to ensure proper setup and execution of each program- Manage vendor relationships to maintain proper quality, pricing, and timing for each campaign- Maintain increasing workload along with high level quality output- Develop efficiencies that include saving 750 annual man hours via file automation project- Communicate effectively with various internal and external parties on a daily basis to ensure project completion- Lead monthly team meetings with a goal of increased knowledge sharing and growth -
Branch ManagerU.S. Bank Feb 2014 - Jun 2015Minneapolis, Mn, UsOversee and lead a team of four bankers that execute all daily sales activities and customer service. Establish and execute goals by daily and weekly coaching with the staff.- Manage sales of bank products, new business, operations and customer service- Increased consumer loan production by 35% YOY and business loan production by 50% YOY- Analyze branch financials to forecast revenue needed to exceed upcoming quarterly and annual plans- Discuss and implement financial plans within branch team to ensure achieving the goal- Consistently supporting customers with their service needs and lending solutions- Upselling financial products to better achieve the customers end goal and increase branch revenue- Building rapport with customers to build trust and achieve frequent repeat business- Proficiently handling new hire employee onboarding and training- Lead employees in skills assessment, performance management and development feedback every quarter and calendar year -
Assistant ManagerU.S. Bank Aug 2013 - Feb 2014Minneapolis, Mn, UsHelped lead the branch in all aspects while the Branch Manager was out of the office. Lead by example and also coached bankers on sales techniques and customer service.- Presented solutions to customers to assist with any financial need in the present or in the future- Exceeded monthly and quarterly goals by 200%-300% on average- Coached bankers weekly whenever Branch Manager was out of office or unable to do so- Helped develop two bankers into Top Performers -
Personal BankerU.S. Bank Sep 2011 - Aug 2013Minneapolis, Mn, UsLead the branch in sales and customer service by developing a great knowledge of every product offered, finding all possible solutions to customer problems and inquiries, and working diligently to close deals.• Learned how to present products, overcome objections, and close deals for customers.• Exceeded monthly and quarterly goals by 200%-300% on average• Developed extensive knowledge of all products, credit guidelines, and overall sales process• Used creative solutions to get as many deals signed as possible, even if previously declined by the underwriting department• Repeatedly multi-task on a daily basis to aid in all areas of customer service• Attained strong in-person and B2C marketing techniques
Chris Mcdaniel Education Details
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Bowling Green State UniversityHospitality Administration/Management
Frequently Asked Questions about Chris Mcdaniel
What company does Chris Mcdaniel work for?
Chris Mcdaniel works for Nfm Lending
What is Chris Mcdaniel's role at the current company?
Chris Mcdaniel's current role is Mortgage Lender - Real Estate Advocate.
What schools did Chris Mcdaniel attend?
Chris Mcdaniel attended Bowling Green State University.
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