A results-oriented, high energy leader, Mr. McDonald has a steady track record for outlining clear and innovative strategies, crafting compelling value propositions, and aligning the operations of an organization to deliver.His experience includes leading companies through Chapter 11 bankruptcy, other material turnaround and restructuring situations, acquisitions, as well as extending the advantage of market leading organizations. With over 15 years of senior leadership experience in marketing and direct marketing organizations, Chris is one of the leading thinkers in applying technology, data, and analytics to improve directing marketing and advertising performance in the off-line and on-line worlds. He has worked with some of the largest, most respected, brands in the US as well as serving customers in Europe and Asia. Backed by sound financial skills, significant operating and board level experience, Chris has a track record of building value for customers, employees, and shareholders.