Chris Mcgivern Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam Area, Netherlands

Amsterdam

Amsterdam Area, Netherlands

As Senior Social Media Manager I’m responsible for defining an integrated social media strategy for markets across the world & ensuring local implementation of global digital marketing tactics. - Overseeing & driving strategy for all consumer focused efforts across social touch points, connecting to eCom, rating & reviews, social care, mobile applications, CRM, etc.- Developing a long-term digital program strategy for the business & managing user experience throughout the customer decision journey to maximize ROI & effectively track performance of social across global markets. - Identifying, prioritizing & creating social engagement projects that address opportunities or threats to the long-term value creation of the business & raising know-how in multi-channel consumer behavior in-market.- Leading the transition to a more consumer focused, marketing driven business model & successfully introducing connected devices & applications into market.- Building long term retention and loyalty, maximizing the marketing mix for our target consumer segments - Formulating new insights with original thinking & adding new concepts/elements to find solutions to global needs across markets- Actively building networks with key contacts in & outside Philips to stay ahead of new developments & trends in the social/digital landscape.

Bornem

- Management of all digital projects for Lee EMEA, aligned with the overall Marketing Objectives - Project management of Lee brand websites- briefing, design & development with Digital agency. - Production of website product imagery (flat/studio/lifestyle shooting)- Production of web-specific brand content (bloggers, editorial content, product stories)- Responsibility for creation of all online marketing campaign strategies & execution- Creating strategy & execution of all Social media activity across EMEA, including content creation & execution in local language for key markets.- Creation of geo-targeted, market specific, implementation of Facebook advertising strategy. Using multiple Fb advertising methods for fan recruitment, engagement with existing fans & regular reach on non-fans.- Management & specific content creation for premium denim concept online (Lee 101 blog, Lee 101 Facebook)- Connecting all digital activities with work of key internal stakeholders (brand marketing, retail, PR, design, product management)- Providing support for Online Key Accounts, to help maximize sell-through- Working with a new eCom Manager to design & launch the first internally controlled eCom site (Q3 2014)

Antwerp Area, Belgium

- Working together with Brand manager to brief, design & develop the brand website with Digital agency- Kicking-off of the first Social media activity for Lee & creating a content strategy - Pitch & recruitment for first Social Media agency used by the brand- Creation & management of premium denim concept online (Lee 101 blog, Lee 101 Facebook)- Management, maintenance & redesign of Lee Business-to-Business website- Composing and editing press releases/materials to distribute to local markets - Copywriting for brand marketing, design and merchandising departments- Ownership of budgets for all projects and responsibility for agency cost negotiations

Melbourne, Australia

- Overseeing the implementation of the first CRM programme for the region- Maintaining day-to-day relationship between Retail Operations and Levi’s store managers, providing weekly statistics and feedback- Creating training guides and providing on-the-job coaching techniques for store managers to improve performance of the CRM programme- Providing detailed strategic recommendations to the Retail Director for both immediate efficiency improvements and future evolutions of the programme - Ensuring the smooth running of customer redemptions/queries- Creating POS materials for Levi’s stores to push the CRM programme

Brussels Area, Belgium

- Managing relationship with creative digital agency and driving projects for website construction, updates, local market coordination, brand campaigns- Creation of all content and communications for customer database (central + local)- Project management of Red Tab + 501 sections of brand website (majority of Levi’s business)- Planning and coordination of photo/video shoots- briefing, casting, logistics, supervision, post-production - Conception and Execution of digital brand campaigns aligned with print, TV, etc- Ownership of budgets for all projects and responsibility for agency cost negotiations - Managing internal studio and external design resources, ensuring quality for all website modifications and campaigns - Working together with Accessories and Kids licensee leading production of all website content- Creation/copywriting of all central (Europe-wide) news stories for the website- Management of central and local production calendars- Organising regular conference calls and seminars with local markets to keep a dialogue with HQ- Sourcing appropriate music for the brand website/campaigns and ensuring lasting relationships with up-and-coming artists

- Aided manager in delivery of following brand sections: Red Tab, Levi’s Vintage Clothing, Levi’s Blue, Levi’s Engineered Clothing, accessories, footwear, kids. - Supported planning and coordination of photo shoots- casting, logistics, sample tracking- Meeting deadlines for website and campaign launches were met by supporting manager- Ensuring local markets deliver quality assets required for local website content- Managing and distributing all Digital assets for marketing team- QA testing and bug reporting and follow-up for all sections of the brand website- Sourcing appropriate music for the brand website/campaigns and ensuring lasting relationships with up-and-coming artists- Sourcing appropriate music for the brand website- Assisted with agency feedback on all running projects- Create updates in content management system- Assisted copywritng for certain sections of the website

Brussels Area, Belgium

- Handling media requests from all regions of Europe and responding with urgency- Composing and editing press releases/materials to distribute to local markets - Copywriting for brand marketing, design and merchandising departments- Media monitoring and recording of the brand, trends and competition - Planning and coordination of photo shoots- casting, logistics, sample tracking, post-production- Research and development of existing press materials- liaising with merchandising and product design teams

Togo

- Educating and influencing people of all ages in one-to-one situations and small groups explaining the risks of aids and the available precautions- Creating adapted strategies to tackle the spread of aids and all other S.T.I’s- Entertaining and presenting to large groups of villagers in an engaging and informative manner- Liaising with doctors and assistants to find solutions to the village’s specific problems - Producing advertising campaigns to inform and educate the village and nearest town- Listening and attempting to understand the problems and issues the general public had in the area in order to suggest solutions