Executive Vice President
CurrentExecutive Vice President of Sales for a nutrition and human performance company based out of Logan, Utah. NiTOR Performance manufactures and sells the highest quality nutritional supplements, and provides customers with the most current science-backed research in the health, fitness and wellness industry.Retail Sales• Monitor sales traffic on website • Manage retail sales, subscriptions• Handle customer inquiries received through website and sales channels• Resolve order fulfillment issues through the appropriate channels, i.e. Fulfillment (Phillip), UPS, USPS, etc.• Perform regular customer interviews via phone, email, and in-person to determine customer satisfaction with product performance, features and pricing, changes in customer needs and perceptions, changes in industry standards, and product demands for R&D recommendations.• Identify effective and ineffective sales channels and coordinate promotional activities with Marketing aimed at leveraging effective sales channels.• Set product pricing based on industry standards, company history and product value.Wholesale • Regularly seek out new wholesale customers (gyms, retail stores, coffee shops, other avenues).• Answer wholesale customer inquiries and resolve problems.• Maintain regular contact with wholesale customers to maintain strong relationships and to anticipate customer needs.• Solicit and schedule webinars for Dr. Sherwood.• Manage wholesale account billingPromotions• Coordinate with Marketing on all promotions, events, shows, and demos.• Schedule fitness expos, conventions, competitions and events.• Assess effectiveness of each event based on cost-revenue factors, product and company exposure, brand associations, and relationships and contacts developed.
