Strategy, business rhythm & operations, executive communications, operating mechanisms for Go-to-Market leadership team for 4500+ employee Customer & Revenue Organization. The team includes regional Presidents of Americas, EMEA, and APAC Presidents + the Equinix Chief Sales Office, Global Marketing, Commercial & Revenue Operations, Global Customer Success & Experience. Responsibilities also include leadership and change management for strategic GTM programs impacting revenue, operational scale, expansion, channel/partner programs, organizational and business transformation, business unit, and sales activation, critical leadership talent recruitment, and diversity, inclusion, and belonging employee programs.

On the Global Partner Marketing Team, I work with global industry-leading network service providers and technology alliance partners to construct integrated marketing campaigns focused on helping companies with their digital transformation journeys. With all partners I:• Create joint value proposition messaging and go-to-market programs that drives the strategy for our most important partnerships• Drive sales alignment programs and roadshows to further the relationship between partners and Equinix.• Led demand generation efforts, created channel development programs, and developed marketing budgets that increased the sales opportunity pipeline.

As the Director of Marketing at Neovera, Inc. I spearheaded a team of four marketing individuals responsible for all demand generation activities. This also includes management of the company website, Neovera brand marketing, and Neovera partner marketing. I am responsible for aligning sales objectives with marketing efforts, and leading the implementation of new strategic plans to increase revenue. My responsibilities included but were not limited to:• Develop demand generation campaigns through content syndication, social media, SEO, internal email blast, trade shows, in-person marketing events, webinars, Neovera website, and partner marketing• Manage and create all processes which yield sales pipeline and new revenue• Define KPI’s to align marketing with sales; coordinate efforts with Inside Sales, Enterprise Sales and corporate leadership• Determine top-of-funnel metrics to determine number of touch points for sales pipeline; develop strategies that will drive ROI• Create multi-level ‘drip campaigns’ for sales team including creating email content, number of touch points, graphics, customer case studies, and video testimonials• Track and report ROI for all marketing campaigns and events• Define and execute company strategy in relation to events, registration for events, attendance, and follow-up.• Align with sales management and individual contributors to create growth, process and research systems which will further automate sales efforts• Consistently analyze metrics and make adjustments ensuring accurate measurement of marketing programs, sales pipeline and revenue• Develop and maintain relationships with partner marketing teams that include Equinix, CA Technologies, F5, NetApp, WatchGuard, and Datrium.

Responsible for strategic development and marketing plan of all customer marketing and programs for Deltek's GovWin IQ Solution/Business Development Team • Develop and implement marketing strategy for Federal & SLED GovWin IQ (Net New & Renewal)• Develop and implement marketing strategy for Business Development (Contracts, Capture, DCRM, and OM/PM tools) • Manage a team of six responsible for developing plans, organizing and executing programs, and reporting back stats related to generating new prospects and advance existing opportunities• Develop vertical and sub-vertical expertise, understanding key pain points, and messaging that resonates with Government Contractors • Forecast, measure, analyze and report on the impact of demand generation activities on sales pipeline, revenue and sales cycle length• Manage and adhere to $1.2M marketing budget• Research, choose, design and manage live events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post event strategy to increase engagement and response rate

Responsible for managing demand generation with the Communication Service Provider sales team to define and implement multi-touch demand generation programs that leverage both inbound and outbound tactics and are geared to achieve account-based objectives in new revenue and improved relationships with key accounts. Primary tasks include selecting targets, developing joint account plans with sales executives, determining the tactical mix, allocating budget, designing offers and calls to action, and setting individual program goals and measurement criteria.• Work with sales account executives to identify target accounts, develop account-based marketing SMART goals, and design and implement programs to reach those goals • Develop and implement target account strategy to support account-based selling including customer communications and programs • Plan, organize and execute programs that generate new prospects and advance existing opportunities within non-targeted accounts. • Work with buying center campaign managers to select and implement specific programs• Develop vertical and sub-vertical expertise, understanding key pain points and messaging that resonates with target and non-target accounts. • Forecast, measure, analyze and report on the impact of demand generation activities on sales pipeline, revenue and sales cycle length• Implement testing methodologies to enhance the demand generation process, including response and conversion rates and multivariate testing • Manage and adhere to budget• Research, choose, design and manage live events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post event strategy to increase engagement and response rate• Manage social media to promote events and campaigns (LinkedIn, Facebook, Google Adwords, Twitter)• Manage email campaigns using Marketo

As the account owner for Akamai, BDNA, Dell Software, Flexera Software, Informatica, PITSS, SolarWinds, UC4 and more, I generated leads for the Infrastructure & Peripherals sales team by creating and executing quarterly marketing plans. Marketing tactics that helped drive leads included webinars, telemarketing campaigns, coordination of booth/tabletop sponsorships at industry specific events, broadcast emails, etc. I was also responsible for marketing campaigns for our Cybersecurity initiative and professional services team. My responsibilities also included planning and execution of executive team outings. My overall responsibilities included: • Formulated, coordinated and executed integrated B2G campaigns and programs • Developed, documented, and taught marketing processes• Track and report ROI for all marketing campaigns and events• Managed and maintained relationships with sales divisions and vendor partners• Managed multiple budgets, oversee reconciliation process, and negotiated all contracts• Responsible for all pre-trade show execution (collateral, materials, booth graphics, signage)• Responsible for on-site execution of trade-shows and events• Tracked campaigns, compiled marketing analysis and reports through CRM reporting• Deciphered technical material to incorporate into marketing copy• Manage social media to promote events and campaigns (LinkedIn, Facebook, Google Adwords, Twitter)• Manage email campaigns using Eloqua

• Managed lead generating events to increase awareness of different marketing campaigns• Oversee the set-up, breakdown, and execution of all corporate events• Train, manage, and schedule brand ambassadors to execute all events• Management of RedPeg brand perception with potential customer

• Responsible for all B2C marketing• Developed and owned all print, radio, email, and television advertisements from end-to-end• Created and managed customer loyalty program • Managed all marketing budgets on a quarterly basis• Handled all reporting for ROI on all marketing activities (Monthly/Quarterly/Yearly)

• Assisted Managing Director in the relocation of staff, records retention policies, and building management• Provided administrative support in human resources, accounting, meetings and conventions, and business services• Handled sensitive information such as salaries, 401(k) retirement, and other staff benefits