Chris Mcmahon Email and Phone Number

Backlight is a media technology holding company that, in 2022, acquired five award-winning software businesses in video content ideation, production, post-production, distribution, and analysis. ftrack was one of the business units acquired. I oversee product marketing across five of Backlight's creative solutions – iconik, cineSync, ftrack Studio, ftrack Review, and Gem – for which I strategise and execute go-to-market strategies and define product positioning.

ftrack is the creator of the remote collaboration, media review, and production tracking tools ftrack Studio, ftrack Review, cineSync, and cineSync Play. I was responsible for increasing brand awareness, brand affinity, and perception of ftrack as a leader in its field and driving marketing-qualified leads across boutique and enterprise-level customers. My efforts increased audience engagement and developed a healthy flow of leads and conversions.Highlights- Q2 2019: launching a new product, ftrack Review.- Q4 2019: acquiring the creators of cineSync, Cospective.- 2020: releasing new integrations for Unity and Unreal Engine.- Q1 2021: Recognised by the Academy of Motion Picture Arts and Sciences with a Technical Achievement Award.- Q3 2021: Acquired by PSG equity to form Backlight.Our technology partners include Google Cloud, Amazon AWS, Aliyun (Alibaba Cloud), Adobe, Foundry, and Maxon.

Passenger is the creator of technology and ticketing apps for transport operators across the UK. As Marketing Manager at Passenger, I was solely responsible for creating and delivering the company marketing strategy consistent with Passenger's vision, mission, and values. I orchestrated content strategy, social, PR, video, and email campaigns, fuelling pipeline growth.

Grammatik is a technology PR and marketing agency. As Associate Director, I oversaw agency-wide operations, marketing strategy and team management.My responsibilities included:- Coordinating day-to-day agency operations- Defining and implementing agency strategy to ensure future growth- Business development- Managing agency budgets- Internal company communications- Project management and quality control- Integrated marketing campaigns – conception, production, and execution- Content strategy and creation tailored to industry verticals (blogs, ebooks, customer stories, presentations, etc.)- Social media – oversight and quality control- Events, trade shows, and webinars- Product launches- Public relations – oversight and quality control- Email marketing- Advertising (negotiation, design, and analysis across print, online, and sponsorships)- Video marketing- Website maintenance, design, and updates- Establishment and management of strategic marketing partnerships with key customers, channel partners, and industry organizations, and driving co-marketing engagementsClients at Grammatik included:- After the Flood, Animatrik, AnimDojo, Autodesk, AWS Thinkbox, Axis Studios, Black Magic Design, Cospective, Expereo. Faceware, Foundry, ftrack, Google Cloud Platform, Image Engine, INK, Isotropix, Kyno, Nurulize, The Operators, Redshift, Saddington Baynes, The Sequence Group, VFX Legion, Xsens, Zero VFX

Grammatik is a technology PR and marketing agency. As Account Director at Grammatik, I led marketing strategy for a roster of industry-leading clients working in B2B SaaS companies, design, and visual effects. My responsibilities included:- Stakeholder management of 15+ retainer/project clients across multiple global locations - Client consultation- Establishing influence and solving complex problems- Project management and quality control- Integrated marketing campaigns – conception, production, and execution- Content strategy and creation tailored to industry verticals (blogs, ebooks, customer stories, presentations, etc.)- SEO- Social media- Events, trade shows, and webinars- Product launches- Public relations- Email marketing- Advertising (negotiation, design, and analysis across print, online, and sponsorships)- Video marketing- Establishment and management of strategic marketing partnerships with key customers, channel partners, and industry organizations, and driving co-marketing engagementsClients at Grammatik included:- After the Flood, Animatrik, AnimDojo, Autodesk, AWS Thinkbox, Axis Studios, Black Magic Design, Cospective, Expereo. Faceware, Foundry, ftrack, Google Cloud Platform, Image Engine, INK, Isotropix, Kyno, Nurulize, The Operators, Redshift, Saddington Baynes, The Sequence Group, VFX Legion, Xsens, Zero VFX

Grammatik is a technology PR and marketing agency. As PR & Content Lead at Grammatik, I was responsible for the success of all content strategy, social media, PR, and marketing campaigns for B2B brands in the creative industries, including Image Engine, ftrack, Animatrik, and Xsens.My responsibilities included:- Integrated marketing campaigns – conception, production, and execution- Content strategy and creation tailored to industry verticals (blogs, ebooks, customer stories, presentations, etc.)- SEO- Social media- Events, trade shows, and webinars- Product launches- Public relations- Email marketing- Advertising (negotiation, design, and analysis across print, online, and sponsorships)- Video marketingClients at Grammatik included:- After the Flood, Animatrik, AnimDojo, Autodesk, AWS Thinkbox, Axis Studios, Black Magic Design, Cospective, Expereo. Faceware, Foundry, ftrack, Google Cloud Platform, Image Engine, INK, Isotropix, Kyno, Nurulize, The Operators, Redshift, Saddington Baynes, The Sequence Group, VFX Legion, Xsens, Zero VFX

Sticky Content is a content marketing agency owned by the PA Media Group. As Senior Digital Sub- Editor, I created and edited web-optimized copy for scores of global brands, such as Sony Computer Entertainment Europe, Salesforce, and HSBC.My responsibilities included:- Content strategy and creation tailored to specific industries (blogs, ebooks, customer stories, presentations, etc.)- Digital content quality control with an emphasis on online usability- SEO- Email marketing- Internal communications- Training programs

Imagine Publishing was a UK-based magazine and website publisher. Future Publishing acquired Imagine Publishing in 2016. As Editor of 3D Artist magazine, I managed the planning, production, and editorial of 3D Artist, an online and printed publication for CG enthusiasts.My responsibilities included:- End-to-end production of a four-weekly, 116-page magazine- Creation of accompanying CD with assets and training materials - Management of brand's online presence (website and social)- Managing a team of staff across design and editorial- Leading a complete magazine redesign

Imagine Publishing was a UK-based magazine and website publisher. Future Publishing acquired Imagine Publishing in 2016. As Section Editor, I managed the news and review sections of gaming publications Play and X360.My responsibilities included:- Writing 20+ articles for monthly issues- Attending events and interviewing prominent industry professionals- Reporting on industry news and trends- Liaising with publishers to obtain review code for upcoming video games

Imagine Publishing was a UK-based magazine and website publisher. Future Publishing acquired Imagine Publishing in 2016. As Senior Staff Writer, I reported on all aspects of the video games industry for the well-respected gamesTM magazine.My responsibilities included:- Writing 20+ articles for each monthly issue- Attending events and interviewing prominent industry professionals - Reporting on industry news and trends- Reviewing/previewing the latest video games

Sony Interactive Entertainment (formerly Sony Computer Entertainment Europe) is a video game and digital entertainment company and creator of PlayStation. As an FPQA Tester, I provided evaluation and quality control services across a range of first- and third-party titles surrounding the PlayStation 3 launch window.My responsibilities included:- In-depth analysis and reporting of bugs and errors in PlayStation titles- Ensuring compliance with SCEE guidelines- Working closely with development teams to address prominent issues- Overseeing daily work of temporary staff as Deputy Temporary Staff Coordinator