Christopher Mead Email & Phone Number

Glen Ellyn, Il, Us

Rolling Meadows, Il, Us

Chicago, Il, Us

Primary Responsibilities:-Oversaw all customer, product and international marketing strategies, planning and activities for the world’s largest futures exchange-Managed Marketing division's 5 primary departments: product marketing, customer marketing, digital marketing, international marketing and marketing operations-Member of senior leadership team responsible for setting organization’s strategic direction, long term goals, joint ventures and M&A activity-Managed all aspects of the company’s digital strategy and online presence including mobile, website, educational content and customer tool development -Managed all aspects of enterprise wide CRM tools, strategies, tracking and reporting-Responsible for organization-wide Customer Experience Initiatives-Founding board member of CME Ventures which is CME Group’s venture capital fund

Chicago, Illinois, Us

-Responsible for marketing communication activities for leading commercial insurer -Formed and restructured marketing and communication departments ensuring that all external communication was directly linked to the strategies of the core business units and the brand-Created a field marketing organization to ensure all corporate strategies are translated into concise and actionable integrated campaigns at the point of sale-Worked with multiple CEOs and other members of the Executive Management Committee to ensure that all marketing initiatives are aligned with corporate strategy-Created enterprise-wide brand portfolio management processes that support established guidelines and standards for the company’s brand architecture and communications strategy-Designed, tested and launched methodology for determining and executing integrated marketingcampaigns that focus spending on profitable business-Oversaw all domestic and international advertising agencies -Led cross-functional team of corporate officers that redesigned internal communications strategy -Managed corporate research function tasked with directing and tracking impact of marketing spending

-Led marketing and communications for pioneer of Internet-based sports entertainment -Managed marketing and communication budget-Oversaw review process leading to the hiring of agencies for company’s advertising, branding and communication initiatives-Architected brand strategy and implemented brand-building initiatives that used the company’s thirty year history to establish it as the authority for sports-related information on the Internet -Redesigned e-commerce platform resulting in 75% increase in net profit over previous year -Developed and managed marketing strategy for company and subsidiaries Golf.com, Beer.com, BaseballWeekly.com, FinalFour.net and the Total Baseball Encyclopedia-Created presentation materials for and participated in quarterly analyst conferences -Helped reposition company as technology-driven solutions and content development firm leading to a successful pre-IPO acquisition by Quokka Sports

Torrance, California, Us

-Coordinated all creative and business teams for The Cheesecake Factory account-Worked with CEO and other senior leaders on a daily basis to craft and execute company’smarketing and brand strategy during a period that saw revenue grow from $260 to $650 million -Developed new packaging for retail bakery products helping boost sales 130% ($17 million) -Created management tools for a consistent look across all POS, menus and signage-Core member of team that conceptualized, created and launched The Grand Lux Café brand -Architected marketing and brand strategy for the Bakery Café and The Cheesecake Factory Express-Worked with menu and product development teams to create, test and introduce new offerings-Partnered with marketing leaders from Coca Cola USA, The Los Angeles Kings, J.R. Simplot, Mattel, Nestle and Gold's Gym on brand positioning and marketing strategies-Member of team that created new packaging and identity for Perrier’s Calistoga and Arrowhead water brands -Oversaw project teams that executed sports based promotions for Nestle USA and Coca Cola

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