Chris Meares

Chris Meares Email and Phone Number

Vice President, Data Integration @ Paramount
Philadelphia, PA, US
Chris Meares's Location
Greater Philadelphia, United States, United States
Chris Meares's Contact Details
About Chris Meares

Experienced executive level digital analytics professional with experience working for Fortune 500 companies. Specializing in the entire digital analytics process from gathering business requirements to implementation of analytics tools to deriving insights from digital analytics data. Focusing on digital strategy and using analytics data to increase revenue and profits for large organizations.Main goal is to help organizations understand how to use digital data to solve problems; marketing problems, product problems, organizational problems and customer problems.

Chris Meares's Current Company Details
Paramount

Paramount

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Vice President, Data Integration
Philadelphia, PA, US
Chris Meares Work Experience Details
  • Paramount
    Vice President, Data Integration
    Paramount
    Philadelphia, Pa, Us
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  • Paramount
    Vice President Data Integration
    Paramount Dec 2024 - Present
    New York, Us
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  • Paramount
    Senior Director, Data Integration
    Paramount May 2023 - Dec 2024
    New York, Us
    Responsible for integrating digital data for all brands, products and platforms (web, mobile, OTT) across Paramount in order to better understand our customers. Integrating data for all marketing stack tools such as Kochava, Branch, Braze, Optimizely, AppsFlyer along with Adobe Analytics data. Responsible for the global customer data platform at Paramount where we combine data from all sources to activate and retain customers utilizing real time journey orchestrations based on specific actions.
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  • Paramount
    Director, Data Integration
    Paramount Oct 2021 - May 2023
    New York, Us
    Responsible for integrating digital data for all brands, products and platforms (web, mobile, OTT) across Paramount in order to better understand our customers. Integrating data for all marketing stack tools such as Kochava, Branch, Braze, Optimizely, AppsFlyer along with Adobe Analytics data. Implemented a real time CDP combining data from all sources to activate and retain customers utilizing real time journey orchestrations based on specific actions.
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  • Paramount
    Manager, Data Integration
    Paramount Apr 2019 - Oct 2021
    New York, Us
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  • Hero Digital, Llc
    Vp, Data And Insights
    Hero Digital, Llc May 2018 - Apr 2019
    Chicago, Illinois, Us
    Previous company, MaassMedia, was acquired by Hero Digital
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  • Maassmedia, A Hero Digital Company
    Vice President/Partner
    Maassmedia, A Hero Digital Company Jun 2013 - May 2018
    Responsible for the entire digital analytics process, from gathering business requirements, to implementation, reporting and deep dive analysis using multiple analytics vendors ranging from Adobe's Omniture suite to Google Analytics.Manage all full time consultants that are experts in digital analytics implementation, data visualizations, data analysis, mobile analytics and testing/optimization.
  • Ernst & Young
    Manager
    Ernst & Young Apr 2013 - Jun 2013
    London, Gb
    Previous company, Semphonic, was acquired by Ernst & Young.Responsible for the entire digital analytics process, from gathering business requirements, to implementation, reporting and deep dive analysis using multiple analytics vendors ranging from Adobe's Omniture suite to Google Analytics.
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  • Semphonic
    Director Of Digital Analytics
    Semphonic Apr 2011 - Apr 2013
    Director of Digital Analytics based out of Philadelphia with clients from DC to NYC. Responsible for the entire digital analytics process, from gathering business requirements, to implementation, reporting and deep dive analysis using multiple analytics vendors ranging from Adobe's Omniture suite to Google Analytics.
  • Philly.Com
    Senior Data Analyst
    Philly.Com Apr 2010 - Apr 2011
    Philadelphia, Pennsylvania, Us
    Tracked and analyzed number and quality of visitors to gauge effectiveness of the website. Instituted an engagement metric for visits in order to qualify the quality of traffic to the website.Monitored, compiled, analyzed, and evaluated incoming website traffic.Developed reporting goals to match each site's unique business objectives.Generated reports on web traffic and trends and patterns including revenue, conversion, and marketing campaign performance.Recommended changes to website and provided cost/benefit analysis of such changes.Provided technical consulting and training events to internal staff and clients regarding web analytics tools and tactics, as well as best practices.Competitive analysis
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  • Performance Media Group, Llc
    Director Of Online Marketing
    Performance Media Group, Llc Nov 2004 - Apr 2010
    Westhampton, New Jersey, Us
    Responsible for entire email marketing department, built the email marketing program from the ground up. Responsible for segmenting and importing lists, sending multiple daily emails to permission base subscribers, cleaning database of email addresses and establishing relationships with major ISPs to ensure delivery of emails.Responsible for all online advertising from creation of banner advertising to placement to tracking of all ad units.Responsible for all social media marketing ranging from creating Facebook fan pages, twitter accounts, digg accounts, etc. Responsible for analyzing all web traffic including creation of reports to recommending ways to increase and best utilize traffic
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  • Traveltribe, Llc
    Database Administrator/Email Marketing Administrator
    Traveltribe, Llc Nov 2004 - Apr 2010
    Responsibilities include maintaining, developing, cleaning and marketing a database of over 1 million consumers.Responsible for segmenting, cleaning and importing lists in preparation for weekly e-newsletter. Established ongoing relationships with major ISPs to ensure delivery of all emails.Responsible for all affiliate marketing in order to obtain a greater base of website subscribers via CPC, CPM and CPA Responsible for analyzing all web traffic including creation of reports to recommending ways to increase and best utilize traffic
  • Remington Golf Club
    Head Golf Professional
    Remington Golf Club Aug 2002 - Nov 2004
    Supervised a staff of over 20 employeesResponsible for marketing for golf course to local and national market to drive business.Responsible for merchandising of entire golf shop which included, but not limited to, apparel, golf clubs, golf balls.Retail Sales.

Chris Meares Skills

Web Analytics Google Analytics Omniture Analytics Seo Online Advertising Social Media Marketing Ppc Javascript Advertising Integrated Marketing Social Media Digital Strategy Comscore Email Marketing Digital Marketing Marketing Html Affiliate Marketing Sem Facebook Competitive Analysis Marketing Strategy Online Marketing Digital Media Strategy Management E Commerce Mobile Marketing

Chris Meares Education Details

  • University Of Maryland
    University Of Maryland
    Marketing
  • Pitman High School
    Pitman High School

Frequently Asked Questions about Chris Meares

What company does Chris Meares work for?

Chris Meares works for Paramount

What is Chris Meares's role at the current company?

Chris Meares's current role is Vice President, Data Integration.

What is Chris Meares's email address?

Chris Meares's email address is cm****@****ast.net

What is Chris Meares's direct phone number?

Chris Meares's direct phone number is +121554*****

What schools did Chris Meares attend?

Chris Meares attended University Of Maryland, Pitman High School.

What skills is Chris Meares known for?

Chris Meares has skills like Web Analytics, Google Analytics, Omniture, Analytics, Seo, Online Advertising, Social Media Marketing, Ppc, Javascript, Advertising, Integrated Marketing, Social Media.

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