• Delivering the Marketing Communications strategy for the Monster Energy brands across the EMEA region, across multiple media channels, to deliver against business objectives • Responsible for a wider team of 20 people, with 7 direct reports• Ambitious objective setting and measurement to ensure efficient use of budget, driving strong ROI • Partnership/athlete liaison at the highest level – (Mercedes F1 team/Lewis Hamilton)• External agency selection and management

- The design and delivery of communications activity to raise the profile and build consumer understanding of Red Bull through media & external stakeholders- Leading communications output around sports activity & events; including the creation and distribution of engaging digital content. - Development & implementation of communications activity to raise awareness of Red Bull’s sponsorship of leading Mainstream sports & Motor-sports athletes- Working directly with top level athletes across a variety of core and mainstream sports to develop marketing and communications plans- Communications activities including production & distribution of materials including editorial content, photography and moving images (for web & TV)- Development of media relations strategy to leverage Red Bull’s involvement in key sports scenes through use of niche media, whilst telling stories in the wider mainstream media- Creation of engaging content - Support production & placement of TV programming around athletes & events

- Developed a full understanding of the marketing landscape of a region of the UK in order to develop a strategic approach to implementing Red Bull Events for the maximum impact and return on investment in line with the national marketing plan- Developed a network of influential opinion leaders/formers in the the Sports/Culture and Media relevant areas to utilise for Red Bull marketing activity - Ensured regionally that the Red Bull brand experienced by the consumer in line with the brand personality with a particular focus on teen marketing, opinion leader marketing, sports and freesports. Education of brand through sports trials and activation of supported events.- Budget responsibilities for regional marketing activity and evaluation of every piece of marketing activity

In depth analysis for the purchaing department of an international provider of roofing and cladding solutions to the construction industry. Day to day tasks involved analysing purchasing data for the commodity buyers to make calculated purchases of multi million pounds worth of materials.