Chris Metzger Email and Phone Number
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I am an accomplished strategic marketer, growth leader, and consistent top performer with a track record of shaping vision, building high-performing organizations, injecting insights & best practices across the customer journey, and inspiring teams to develop disruptive strategies & digital opportunities — positioning agencies & brands for maximum performance, business continuity, and new market success.Across my career, I’ve developed and delivered countless opportunities with high-profile brands & creative agencies — successfully contributing hundreds of millions of dollars in revenue to date. These include building large-scale international opportunities from scratch, launching profitable disciplines & service offerings, and hunting & winning digital & experiential marketing engagements with many of the world’s top brands.The bottom line — I bring the best out in cross-functional teams, drive KPI results, and deliver consistent, repeatable success. I am an impeccable relationship builder with expansive industry experience and expertise who thrives in generating strong executive-level relationships and leveraging thought leadership & data to help brands maximize opportunities and develop deeper connections with consumers.EXPERTISE:• Executive-Level Marketing, Account, & Growth Leadership• Business Development — Targeting and Building Relationships, Steering Stakeholders, Delivering Vetted Opportunities• B2B & B2C Multi-Channel Marketing Strategy / Execution — Experiential, Digital, Social, Content Optimization• Agency Leadership — P&L Oversight, Strategic Planning, Growth Positioning, Operational Improvement• Creative Ideation & Vision Cultivation• Competitive Positioning and Industry Analysis• Cross-functional Team Leadership & Cultural / Functional Restructuring
11 Zebras
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- 11zebras.com
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Partner | Head Of Business Strategy And Growth11 ZebrasChicago, Il, Us
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Vp, Program StrategyCzarnowski Mar 2021 - PresentChicago, Illinois, Us• Recruited into the experiential marketing collective by its CEO to rebuild & level up its client development practice and play a key role in remapping the agency’s post-pandemic workforce.• Reimagined the agency’s point of view for life sciences — distilling learnings from the pandemic into a series of transformative science & medically focused strategies for clients, ultimately repositioning the agency for further expansion.• Spearheaded strategy for the USPS’s return to in-person exhibiting — leading a design thinking charrette for the marketing & sales leadership to curate and deliver a top-ten ranked experience at CES that resulted in the most leads & sales in USPS history and 10% account growth for the agency -
Senior Vice President, Strategy And Client DevelopmentAccess Tca 2018 - Aug 2020Whitinsville, Massachusetts, Us• Recruited by the healthcare-focused experience design agency as a strategic hire to elevate account management & sales — pivoting from a project-oriented / transactional approach to a proactive strategy of consulting clients at a higher-level with thought leadership and omnichannel solutions to drive growth.• Transitioned the agency to a new go-to-market strategy, introducing enhanced processes, best practices, and measurement across all BD and client service operations — improving accountability, performance, and clearly mapping the path to targeting & capturing opportunity in the healthcare segment.• After assuming full-team-accountability, molded its 30 members into a self-sustaining group of highly-skilled performance planners and strategic partners — successfully solidifying multiple relationships with new brands and expanding AORs with the agency’s largest clients, Biogen and Amgen. -
Vice President, Brand ExperienceFreemanxp 2014 - 2018Dallas, Texas, Us• Promoted beyond sales leadership into an expanded role, serving as an industry thought leader and brand evangelist while stepping up as a member of the agency’s core steering committee in defining new methodologies for driving growth and efficiency.• Collaborated closely with leadership across the organization to implement the principles of design thinking and strategic account management — rearchitecting all strategy, design, client servicing, and project management capabilities, procedures, and guidelines to enable scalable, future growth.• Led the launch of a formal healthcare practice, cross-functionally restructuring the organization to define, establish, and rollout vertical-focused strategic advisory and consultancy services — powering new growth from existing clients and winning a $5M AOR relationship with Shire Pharmaceuticals. -
Vice President, Business DevelopmentFreemanxp 2012 - 2014Dallas, Texas, Us• Based on success, promoted to become a senior sales leader — driving growth and management of key AOR relationships, cultivating / expanding the new business portfolio, and playing a key role in expanding the company’s service offering.• Built and grew a profitable book of business — delivering $20M from existing accounts while opening and winning new domestic and international engagements from Novartis, AstraZeneca, Cardinal Health, and Eli Lilly, among others.• Helped round out the agency’s full-service offering with the launch of a new outsourced convention management service — formalizing a high-impact capability for clients to streamline their end-to-end event strategies and securing multiple clients within 90 days.
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Sr. National Account Director, Corporate AccountsFreemanxp 2008 - 2012Dallas, Texas, Us• Recruited into the top privately-held experiential marketing company to accelerate business development within its newly-formed corporate accounts team — helping transition the portfolio from a transactional approach to a mix of high-volume strategic partnerships.• Engaged senior leadership of existing client Cardiac Sciences, transitioning an ad hoc project-based relationship into a long-term strategic partner — capturing efficiencies for the client and expanding annual agency revenue from the account by 25%.• Opened and developed a key relationship with Sanofi, repositioning Freeman’s offering as a unified cross-functional capability to land the $12M AOR relationship — collaborating with the client to successfully execute its consolidation from six vendors to one and generating 20% account growth within 12 months.
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Sr. Account Executive / Account ExecutiveExhibitgroup/Giltspur (Now Ges) 1999 - 2008• Based on new business success, promoted to step into an account leadership role — working with leadership to build and develop a corporate implementation program and successfully developing new strategic national relationships with brands across financial services, healthcare, CPG, and technology.• Built and implemented a game-changing BD strategy around early-stage & pre-IPO startups — closing complete tradeshow marketing programs with Red Hat and VA Linux, driving 20% IT sector growth, and winning the award for top annual sales performer.• Opened and negotiated several seven-figure multinational experiential marketing & activation programs for Amex, CDW, Dade Behring, Qwest Communications, Alcon Laboratories, and Harley-Davidson — leading an end-to-end cross-functional collaboration to logistically manage and execute on a global scale. -
New Business Development ManagerExhibitgroup/Giltspur (Now Ges) 1998 - 1999• Brought on by the market-leading exhibit-house and experience design agency as an initial member of its first formal Business Development team, quickly proving value as a top national sales producer — delivering 200% of quota within 12 months of hire.• Within Y1, generated multi-million-dollar strategic relationship with emerging ice cream brand, Blue Bunny — partnering closely with its senior leadership to harness the power of experiential to transform from a regional market supplier into a nationally-recognized brand.
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Tradeshow CoordinatorSmithbucklin 1995 - 1998Chicago, Il, Us• Entered career, joining the largest privately-held association management company as a revenue-generating member of its newly-formed tradeshow department — receiving a masterclass in all functional aspects of the tradeshow industry and development of in-person & online marketing experiences. • Uncovered, secured, and managed numerous domestic / international event exhibition, sponsorship, and logistics opportunities with clients in IT-related industries — delivering a 30% lift in space sales and 47% revenue growth for a 42,000 sq. ft. IT trade show.• Creatively drove growth and success with clients across a wide industry footprint through digital and offline — developing and securing content development & early website design engagements for multiple associations and sponsorships for corporate clients, including Oracle, SAP, IBM, and Broadcom. -
Strategy, Growth, & Client Services LeadershipVarious High-Profile Creative Organizations & Event Management Companies 1995 - 1995CAREER HIGHLIGHTS:SUCCESS ARCHITECTOpened, negotiated, and led the end-to-end execution of 4,000+ audience-first experiential & digital programs, strategies, and activations — personally contributing and steering $500M+ in total revenue across career.EXPERIENCE TESTEDComprehensive background of successful experience translating creative vision into high-profile brands, events, and multi-channel programs while leading cross-functional teams of 30+ business developers, client managers, strategists, creatives, and production staff.STRATEGIC BUSINESS DRIVERProven ability to develop & grow highly-effective creative organizations and business development / account teams — leveraging complimentary skillsets, proven collaborative methods, and deep practical knowledge to deliver results.TRUSTED LEADER & ADVISORBig picture thinker adept at steering high-level vision while simultaneously digging into the details at the project level — with a sharp focus on short-term goals, long-term strategy, and ROI.BRAND FOOTPRINT: AEROSPACE & DEFENSE | Boeing | ASSOCIATIONS | American Academy of Orthopedic Surgeons (AAOS) ▪︎ American Association of Cancer Research (AACR) ▪︎ American Diabetes Association (ADA) ▪︎ American Heart Association (AHA) ▪︎ Healthcare Information and Management Systems Society (HIMSS) | ENTERTAINMENT | Playboy Enterprises | FINANCIAL SERVICES | Amex | FOOD & BEVERAGE | Blue Bunny | HEALTHCARE & MEDICAL | Alcon Laboratories ▪︎ Bausch Healthcare ▪︎ Baxter Healthcare ▪︎ Cardiac Sciences ▪︎ Dade Behring (now Siemens) ▪︎ Hospira (now Pfizer) ▪︎ National Institute of Health (NIH) | MOTOR VEHICLES | Harley-Davidson | PHARMACEUTICALS | AstraZeneca ▪︎ Amgen ▪︎ Biogen ▪︎ Cardinal Health ▪︎ Eli Lilly ▪︎ Gilead ▪︎ GSK ▪︎ Novartis ▪︎ Regeneron ▪︎ Sanofi ▪︎ Shire Pharmaceuticals (now Takeda) ▪︎ Teva | TECHNOLOGY | Broadcom ▪︎ CDW ▪︎ Dade Behring ▪︎ Dell ▪︎ IBM ▪︎ Oracle ▪︎ Qwest Communications ▪︎ Red Hat ▪︎ SAP ▪︎ VA Linux
Chris Metzger Skills
Chris Metzger Education Details
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University Of IowaExercise Science
Frequently Asked Questions about Chris Metzger
What company does Chris Metzger work for?
Chris Metzger works for 11 Zebras
What is Chris Metzger's role at the current company?
Chris Metzger's current role is Partner | Head of Business Strategy and Growth.
What is Chris Metzger's email address?
Chris Metzger's email address is cm****@****tca.com
What is Chris Metzger's direct phone number?
Chris Metzger's direct phone number is +121463*****
What schools did Chris Metzger attend?
Chris Metzger attended University Of Iowa.
What skills is Chris Metzger known for?
Chris Metzger has skills like Trade Shows, Sales, Marketing Strategy, Convention Services, Marketing Communications, Event Planning, Creative Solutions, Sales Operations, Event Management, Budgets, Strategic Planning, New Business Development.
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