Christopher R.

Christopher R. Email and Phone Number

Senior B2B Marketing Consultant (Demand Generation, ABM and Growth Strategist) @ Daphne, AL, US
Daphne, AL, US
Christopher R.'s Location
Daphne, Alabama, United States, United States
About Christopher R.

Hello, I'm Christopher Reese. I believe in the power of media and marketing to make a positive impact on the world. My mission is to support companies doing global good by providing exceptional marketing, promotion, event planning, and creative services. I'm passionate about helping clients tell their stories and amplify their messages to a wider audience. My commitment to excellence, creativity, and integrity is reflected in every project I undertake, and I strive to create a brighter, more connected, and more compassionate world through my work.I specialize in demand generation with a core focus on accelerating sales team performance. I thrive in high-velocity, innovative environments where my experience in end-to-end demand funnel management comes to the fore. I'm passionate about designing and implementing effective programs that convert prospects into clients, which is an absolute must. Whether your business operates in the B2B or B2C sectors, I offer a proven track record in devising and executing data-driven marketing campaigns that deliver measurable ROI.What sets me apart? My expertise lies in creating a perpetual demand engine and leading a team of digital marketing experts and data analysts. I strategize and execute impactful marketing activities to flood our sales divisions with high-quality leads. My skills encompass a wide array of channels and methods, from crafting segmented social media campaigns to implementing targeted email automation systems, deploying multi-stage nurture funnels, and executing account-based marketing (ABM) tactics.In B2B marketing, I have successfully driven demand generation programs that resonate with business clients, ensuring alignment with sales objectives and pipeline goals. I have also worked extensively with non-profits, leveraging marketing automation and data-driven strategies to amplify their outreach and impact.My hands-on experience extends to email marketing, marketing automation, paid advertising, retargeting, SEO, and both inbound and outbound marketing tactics. I utilize top-tier marketing automation platforms to streamline processes, enhance lead nurturing, and drive conversions.Post-campaign, I provide comprehensive reporting to assess our performance against those targets. After executing those plans, I offer in-depth funnel analytics, attribution modeling, and performance metrics to evaluate the outcomes against our defined goals.

Christopher R.'s Current Company Details
Freelance

Freelance

Senior B2B Marketing Consultant (Demand Generation, ABM and Growth Strategist)
Daphne, AL, US
Christopher R. Work Experience Details
  • Freelance
    Senior B2B Marketing Consultant (Demand Generation, Abm And Growth Strategist)
    Freelance
    Daphne, Al, Us
  • Freelance
    Abm & Demand Generation Marketing Consultant
    Freelance Dec 2021 - Present
    As a freelance B2B marketing consultant, I’ve had the privilege of partnering with diverse companies across technology, nonprofit, and global markets, leading targeted marketing initiatives, and building high-impact demand generation and ABM strategies. Here are some recent projects:Schneider Electric (Current)ABM Campaign Manager – Developed and led multi-channel ABM campaigns targeting high-value accounts in the energy and technology sectors. Leveraged Demandbase and Salesforce to personalize campaigns, enhance lead nurturing, and drive significant pipeline growth.HyperscienceABM Marketing Manager – For a 10-month contract, led highly targeted ABM and field marketing campaigns, crafting data-driven strategies to engage and nurture high-value prospects. Delivered a 30% increase in engagement with high-value accounts through data-driven ABM and field marketing campaigns during a 10-month contract. Strategically aligned campaigns with sales objectives, resulting in a 25% improvement in lead-to-opportunity conversion rates.TIE KinetixDemand Generation Manager – Over a 12-month contract, developed paid media and content marketing strategies to enhance TIE Kinetix's valuation in preparation for acquisition. Drove measurable growth in visibility and engagement within target markets. Developed and executed a paid media and content marketing strategy that drove a 40% increase in target market visibility.O’Reilly MediaGlobal Demand Generation Manager – Optimized and managed global demand generation campaigns during a 10-month contract, filling in for a team member on paternity leave and delivering data-driven strategies that strengthened global engagement. Optimized global demand generation efforts during a 10-month agreement, increasing lead generation by 25% and driving higher engagement across digital channels.
  • Stream Companies
    Director Client Strategy
    Stream Companies Dec 2020 - Jun 2022
    Philadelphia, Pennsylvania, United States
    Led the development and execution of ABM & demand generation strategies to drive pipeline growth, customer acquisition, and revenue. Directed a centralized team, collaborating with marketing and sales to ensure a cohesive, data-driven approach.Developed and owned the demand generation strategy, setting goals and KPIs to accelerate pipeline and revenue growth.Led data-driven demand generation campaigns targeting key decision-makers (CTOs, CISOs, CIOs), using platforms like 6sense to identify and engage accounts.Collaborated with marketing and sales teams to align strategies with business priorities and ensure campaigns resonated with target audiences.Managed and executed multi-channel campaigns (email, web, paid media, webinars, ABM, events, and content syndication) using 6sense, Salesforce, and Marketo, engaging prospects through the buyer’s journey.Implemented lead nurturing and upsell programs to move leads through the funnel, increase customer retention, and drive additional revenue.Tracked and optimized campaign performance, using insights from 6sense, Marketo, and Salesforce. Monitored key metrics such as MQLs, SQLs, pipeline contribution, CAC, and ROMI.Led and mentored the demand generation team, fostering a culture of innovation, collaboration, and continuous improvement.Worked closely with marketing operations and data analytics teams to ensure accurate reporting and track the impact of demand generation efforts.Reported campaign performance and budget efficiency to executive leadership, ensuring optimal allocation of resources to maximize ROI.
  • Sparklight
    Demand Generation Specialist
    Sparklight Dec 2019 - Nov 2020
    Biloxi, Mississippi, United States
    Reporting to the Manager of Demand Generation, responsible for executing multi-channel marketing campaigns and programs using HubSpot and other platforms to drive brand awareness, audience engagement, and sales growth. Campaigns focus on lead generation, nurturing, pipeline progression, cross-sell/upsell, and account-based marketing.Campaign Execution: Managed and deployed integrated B2B demand generation campaigns across multiple channels, including HubSpot, organic and paid search, content marketing, email, direct mail, social media, digital advertising, content syndication, webinars, and events.Lead Nurturing: Developed and implemented lead nurturing programs to move leads through the funnel, foster prospect and customer relationships, and drive renewals.Product Upsell: Executed product upsell campaigns to increase solution adoption, improve client profitability, and reduce churn.Project Management: Led demand generation projects from initiation to completion, managing timelines, tasks, and resources using tools such as Asana, ensuring projects were delivered on time and within scope.Cross-Functional Collaboration: Partnered with marketing teams to align on campaign objectives, deliverables, and reporting, ensuring seamless execution and consistent messaging.SEO Optimization: Conducted and applied SEO research using tools like Google Analytics, AdWords, Keyword Planner, and SEMrush to optimize campaigns and content, attracting and engaging target audiences.Campaign Performance Management: Tracked and analyzed campaign performance metrics, generating reports to measure effectiveness and optimize future campaigns.
  • Gray Television
    Lead Generation Manager
    Gray Television Jan 2017 - Nov 2019
    Jackson, Mississippi, United States
    Spearheaded the enhancement of lead generation and marketing automation processes using Salesforce and Pardot, managing the tech stack, lead attribution, segmentation strategies, and lead scoring, while ensuring seamless execution of marketing programs from start to finish.Collaborated closely with Marketing, Sales, and Analytics teams to design scalable lead generation processes, improving conversion rates and optimizing the lead-to-revenue funnel.Developed, executed, and refined multi-channel lead generation campaigns using Pardot, driving content strategy, audience segmentation, and campaign cadence to achieve maximum lead engagement.Worked with the Analytics team to create and optimize demand generation reporting in Salesforce, providing actionable insights that guided data-driven marketing and sales strategies.Proactively identified risks and irregularities in the lead generation funnel, crafting strategic solutions to maintain balance between speed, agility, and quality.Ensured best practices for data management and hygiene within Salesforce and Pardot, maintaining clean, actionable data for all lead generation activities.Possesses deep expertise in core lead generation metrics and KPIs, campaign management across diverse channels (email, website, digital ads, events), and web analytics.Skilled in building robust lead generation engines from the ground up, transforming data into strategic insights, and driving cross-functional alignment to achieve revenue goals.
  • C Spire
    Digital Marketing Manager
    C Spire Jun 2012 - Dec 2016
    Jackson, Mississippi, United States
    Led integrated campaigns to engage B2B buyers from initial awareness through purchase and expansion.Played a pivotal role in accelerating the growth trajectory of C Spire's B2B business, collaborating closely with marketing, sales, and client success leaders.Developed and executed integrated, multichannel B2B marketing campaign strategies across owned and paid channels, driving demand and generating sales opportunities.Adopted a digital-first, test-and-learn approach in campaign development, continuously monitoring and evaluating performance to make data-driven adjustments for improved ROI.Partnered with sales leaders to refine audience targets and campaign goals, presenting on campaign results and their impact on the sales and expansion pipeline.Worked closely with marketing operations and sales operations teams to measure results through Marketo and Salesforce.Collaborated with our agency of record on integrated B2B campaigns, continually enhancing campaign performance through testing and optimization of assets, copy, and channels.Developed new digital campaign assets for B2B audiences, including landing pages, whitepapers, and case studies.Utilized audience research and competitive analysis to inform content themes, formats, and distribution channels.Built account-based marketing programs to drive expansion and target top-tier new business opportunities.Partnered with product teams to understand features, benefits, and use cases, incorporating insights into marketing campaigns.Worked with customer success teams to gather customer feedback, testimonials, and case studies for use in multi-channel campaigns

Christopher R. Education Details

Frequently Asked Questions about Christopher R.

What company does Christopher R. work for?

Christopher R. works for Freelance

What is Christopher R.'s role at the current company?

Christopher R.'s current role is Senior B2B Marketing Consultant (Demand Generation, ABM and Growth Strategist).

What schools did Christopher R. attend?

Christopher R. attended Alcorn State University.

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