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• Accomplished Omni-channel Executive with proven success on all customer touchpoints featuring enhanced content marketing strategies.• Strategic vision, leadership and solutions over 10+ years in experiential marketing with innate ability to translate creative vision into realistic executable action plan.• Collaborative Leader of Break-through Branding Initiatives utilizing strengths in project management, change leadership and process improvement in the retail industry through the development and execution of digital B2B & B2C marketing programs/experiences, delivered with exceptional results.• Created agile, problem solving teams that innovated and implemented game-changing engagement strategies for both live, physical events integrated with multi-platform, digital campaigns.Areas of Expertise: Product Development | Retail Distribution | Brand Messaging and Customer Journey | Strategic Planning Multi-platform Content Creation | Event Production | Project Management | Pop Culture |Cross-Functional Collaboration | Social Engagement Strategies | Partnerships and Sponsorships | Diverse Product Knowledge | Legal Compliance and Risk Assessment | Fiscal Accountability
Mx4 Digital Marketing Pros
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Mx4 Digital Marketing ProsLittle River, Sc, Us
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Cofounder & President She Brands Live!She Brands Live! Jan 2023 - PresentWe are a woman-owned network of industry experts & changemakers that work with you to develop customized solutions tailored to help you grow your business through strategic focus, increased exposure, enhanced content and an optimized product offering. Your brand is more than just a product or service. It is an extension of meeting your customers’ need for real life solutions with an emotional connection. By creating meaningful messaging with focused content, we can help transform your brand into a relatable and relevant resource that becomes the Go-To provider within your category!We believe in the power of bringing a brand story to life!https://shebrandslive.com/
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Evp Business DevelopmentMx4 Digital Marketing Pros Jan 2017 - PresentFull service, dynamic digital marketing organization committed to maximizing opportunities through creative collaboration and delivering exceptional results. Consulting on strategy and execution of innovative, multi-platform engagement and experiential marketing to increase awareness, traffic and ultimately conversion and loyalty.
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Director Global Brand InitiativesQvc, Inc Jul 2015 - Sep 2016West Chester, Pennsylvania, UsEnhanced Consideration of and Affinity for Corporate Consumer Brand. Defined and executed breakthrough branding initiatives that linked QVC to other respected brands, media platforms and strategic alliances; driving earned media exposure.Identified, collaborated and implemented best practices for maximizing these opportunities and business model across multiple global markets extending the utilization of assets reach and voice. -
Director Content MarketingQvc, Inc May 2011 - Jul 2015West Chester, Pennsylvania, Us- Developed strategic partnerships for cross-promotional opportunities creating new external models for brand awareness and extension.- Created immersive experience by maximizing video-centric, story-telling model as an asset for external promotional exchange and driving to expose and share brand, bringing products to life in an engaging and interactive way.- Cornerstone Award winner for conceptualization and creation of unique Council Executive Women's Charitable Beauty program with multiplatform cross-promotion, storytelling content development, and fundraising over $1M in 1st year for “Cancer and Careers” initiative.- Determined focus points to capitalize on pop culture, media partnerships, entertainment and technology companies in relation to digital retail commerce objectives.- Exceptional Event Execution – Mercedes-Benz Fashion Week, LIVE from the LA Red Carpet, Vogue’s Fashion’s Night Out, Aspen Food and Wine, BeautyCon.- Movie Promotions – Warner Bros. Get Smart, ReMastered 75th Anniversary The Wizard of Oz, 10th Anniversary DVD Release Paramount’s The Titanic – The Museum Collection, Disney’s – The Muppets “Most Wanted”, Disney’s TomorrowLand, 20th Century Fox – The Peanuts Movie.- TV and Licensed Media: TNT – The Closer, NBC’s – The Biggest Loser, NBC – Celebrity Apprentice, A&E – Project Runway All Stars, Sanrio – 40th Birthday of Hello Kitty, Telepictures – The Bethenny Frankel Show, CBS – The Rachael Ray Show, Telepictures – The Anderson Cooper Talk Show, Telepictures – The ELLEN DeGeneres Show, NBC TODAY Show – Search for the “Next Big Thing”.- “Key Award” winner for leadership and management of cross-promotional campaign across multi-media platforms resulting in elevated viewership, enhanced programming content and increased customer response with over 1 Billion in earned media views – Muppets Most Wanted.
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Director Strategic Programming InitiativesQvc, Inc May 2008 - Apr 2011West Chester, Pennsylvania, Us- Capitalized on Pop Culture, Media Partners, Entertainment and Technology companies in relation to our Digital Retail Commerce objectives. Create an immersive experience by maximizing video-centric, story-telling, content rich model as an asset for external promotional exchange and driver to expose & share brand, bringing products to life in an engaging and interactive way.- Developed strategic partnerships for cross-promotional opportunities creating new external models for brand awareness & extension. Create content-rich, engaging & entertaining cause-related marketing events.
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Product Director Casual SportswearQvc, Inc Jan 2006 - May 2008West Chester, Pennsylvania, UsDirect the product development and business strategy for a $600 million casual apparel category. Identify target classifications, pursue innovative fabrications, plan & project key item opportunities, collaboratively liasion various departments impacting business growth including: global sourcing, programming, broadcasting, operations, etc. Manage and develop 3 buying teams.
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Product Director Home DecorQvc, Inc. Aug 1996 - Oct 2003West Chester, Pennsylvania, UsDirected the product development and business strategy for over $200 million home decor, seasonal, gifts, and collectibles category. including: crafts, garden, Halloween, Christmas, candles, small home furnishings, decorative storage, tabletop, luggage and lifestyle programs. Identified target classifications, innovative designs, plan & project key item opportunities, collaboratively liaison various departments impacting business growth including: global sourcing, programming, broadcasting, operations, etc. Managed/developed 3 buying teams; staff of 10.
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Product Director Career SportwearQvc, Inc. Jan 1993 - Aug 1996West Chester, Pennsylvania, Us•Annual volume $98M•Management and development of buying staff - 3 buyers, 5 assistants, 3 trainees. •Sourced and developed exclusive career apparel inc: imported cashmere & washable merino wool collections.•Provided creative direction for product development inc: fabric, print, color, silhouette, price.•Analyzed & implement strategies to maximize profit objectives by actioning product assortments.
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BuyerQvc, Inc Apr 1989 - Apr 1992West Chester, Pennsylvania, UsAssistant Buyer Accessories & Women's Sportswear. Buyer Accessories, Career Sportswear.Director.
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Associate BuyerBloomingdale'S Jul 1982 - Mar 1989New York, Ny, UsSales Associate/Intern - Opened Brand Store, Children's, Domestics, China/Glass/Silver/Collectibles, Christmas Shoppe.Dept Manager - Juniors Sptswr, Young Men's. NY Catalog Liaison for Better Sptswr. Assoc Buyer - Led all of the branch store Shoppe openings for "Multiples brand modular knitwear"
Chris Morley Skills
Chris Morley Education Details
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Thomas Jefferson UniversityFashion Merch/Retail
Frequently Asked Questions about Chris Morley
What company does Chris Morley work for?
Chris Morley works for Mx4 Digital Marketing Pros
What is Chris Morley's role at the current company?
Chris Morley's current role is Omni-Channel Leader, Solutions Provider, Game Changer in Retail Strategy, Marketing Innovation and Product Development..
What is Chris Morley's email address?
Chris Morley's email address is ch****@****qvc.com
What is Chris Morley's direct phone number?
Chris Morley's direct phone number is +148470*****
What schools did Chris Morley attend?
Chris Morley attended Thomas Jefferson University.
What skills is Chris Morley known for?
Chris Morley has skills like Retail, Merchandising, Marketing, Strategic Partnerships, Cross Functional Team Leadership, Management, Strategy, Brand Development, Product Development, E Commerce, Multi Channel Marketing, Marketing Strategy.
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