Chris Moe Email & Phone Number

Atlanta, Ga, Us

College Park, Md, Us

Atlanta, Ga, Us

Managing a matrixed team of developers, designers, UI/UX resources, project managers and content resources in support of multiple clients’ website and mobile app design & development projects. Managing more than $2M+ book of business.Managing client projects from concept to completion and beyond – including: • Pre-sales consultation with potential clients regarding the project process.• Partnering with Sales to establish project scope of work based on the client’s objectives, budget, business, technical, creative and strategic goals. • Leading discovery phase of the project including stakeholder interviews.• End-to-end budget management from setup to weekly tracking and adjustments based on project progress and milestones. • Project setup and tracking in Jira or Asana to manage resources, tasks and timelines.• Resource coordination and management on a daily or weekly basis to meet timelines, milestones and project goals.• Preparing for and leading all client meetings and/or calls.Top Projects:• Led a mass migration of 50+ B&G Foods websites from a proprietary CMS to WordPress in less than 5 months including scoping, planning, scheduling, tracking and monitoring progress from start to launch. The project included leading a team of developers, project managers and QA staff while interfacing with B&G ecommerce, IT and C-Suite stakeholders. The project allowed the client to shorten the times to make live updates to their product websites when they have new products they want to get into the marketplace. • Led the development of augmented reality mobile applications for Home Franchise Concepts – Budget Blinds and Kitchen Tune-Up business units. The Budget Blinds application allowed franchisees to help homeowners visualize different blind options in their homes and on their windows. The Kitchen Tune-Up application allows franchisees to help their potential customers visualize what their new kitchen will look like with upgraded cabinets and countertops.

Sacramento, Ca, Us

Hands-on Head of Marketing who worked directly with staff and partners to create content to drive a comprehensive marketing plan. Led the team to identify, plan, post, and manage content both digitally through web, social media, and direct, as well as through a physical presence at events including user conferences, training courses, and trade shows.• Created marketing program from the ground up to develop and cultivate lead generation activities that drive high-quality connections into the sales channel.• Developed a strategic partnerships program from scratch to evangelize Citilabs products and programs in the Smart City and infrastructure marketplace.• Initiated CRM system and Marketing Automation programs to support sales team initiatives.

Atlanta, Ga, Us

Selected as the first Aderant Strategic Marketing Director for SMB, and later transitioned to strategic marketing for all product lines and ultimately led the global marketing team in 2016. Managed a team of 12 marketing professionals in support of a $23M New Business / Upsell / Cross-Sell goal for the year. The results were two record-breaking years in a row. Managed an operating budget of more than $2M.Top Projects:• Led marketing through strategic planning and goal setting in support of the most aggressive sales goals in company history. The team executed at a high level throughout the year delivering actionable intelligence for the Sales team to leverage.• Following dramatic growth in Aderant brand recognition, launched the inaugural Aderant CFO Summit where law firm CFOs participated in two days of industry discussions, best practice sharing and networking.• Led a new website design and deployment initiative, partnering with Digital Yalo (see above) and delivered the new site in time to open registrations for the annual Aderant Momentum conference.

Newcastle Upon Tyne, Gb

Handpicked to direct the business model as the first strategic product manager of the Sage Business Care M&S program for Sage 50 Accounting - US Edition (formerly Peachtree). Led the transformation from a highly transactional license-only business strategy to generation of recurring revenue through renewed plan memberships. Manage pricing, business model, marketing, messaging, offering and sales enablement for a business line with P&L accountability for $40M. • Increased Average Revenue per Active Customer 16% over 3 years, from $620 to $722 with regular price increases of 4% to 8% per year. • Key player in driving revenue from $12M to $40M in three years; propelled revenue growth by revamping the product offering, including a new top tier with personalized support, making the product more robust.• Drove renewal rates from 71% to 80%, with consistent increases for three consecutive years. • Launched new support and maintenance programs for 50,000+ customers, developing a unique value proposition by creating a one-on-one relationship between customers and their Sage customer representative.

Newcastle Upon Tyne, Gb

Promoted to newly created position directing Peachtree online marketing strategy based on expertise in electronic media and ability to implement tactics on tight time constraints. Transformed website in three months, from 1,500+ pages of unsightly, ineffective content to a high-performing 138 page consumer-focused marketing tool moving prospects through along a logical, attractive path to product purchase. Collaborated with internal stakeholders and managed relationships with key vendors/agencies (Mindspace, Lucid Fusion, SpinSix, SiteWire, etc.) • Increased annual site revenue from ~$4M to $6M+ within two years by translating business goals into a highly effective online marketing program delivering exceptional customer experience, creating a “happy path” from Google to immediately making a buying decision.• Spearheaded downloadable product offering via phone and website; managed multiple product launches. • Pioneered marketing campaign and channel tracking to produce marketing intelligence and actionable recommendations, increasing ROI on multiple programs including pay per click marketing.• Immediately built an ability to redefine site navigation, user experience and sales conversion strategies.• Revamped the website to be “sticky” with more engaging content that provides a clear path to purchase yet encourages undecided prospects to seek answers by staying on the page or going deeper into the website.

Newcastle Upon Tyne, Gb

Promoted to position transforming email marketing programs from an afterthought to a driving force behind revenue growth. Selected based on record of success within the company, tech savvy and ability to manage teams. Rapidly migrated email program best practices to all of the Small Business Division, establishing email as the premier direct marketing tool. Recruited, coached and managed a 4-member team with a marketing budget of $650K across product lines. • Increased direct marketing revenue 100% in each of two years by transforming bland emails to personalized marketing tools selling the right product to the right customer at the right price within one email blast. • Grew Sage Peachtree email base from ~100K to ~500K by reversing discrepancies in the system that were automatically opting out customers.

Newcastle Upon Tyne, Gb

Indianapolis, In, Us

Ames, Iowa, Us