We are a digital content agency with particular expertise in podcasts, video and music. We believe that great brands are built through great content.Whether you are a tech start-up, professional services firm, not-for-profit, VC fund or a business leader looking to grow your personal brand, all of our services are focused on making relevant, quality and value-for-money content that connects you with the audience you are trying to reach.Achieving this goal means getting every stage of the content lifecycle right. The right strategy, the right creative ideas, the right production and the right promotion.We can help you with all or any part of this journey. By bringing together a deep understanding of branding and strategy, original and creative content ideas, technical excellence in content creation and marketing nous.

• Responsible for planning and overseeing all digital marketing and social media strategy, campaigns and spend for Capitol Records UK and its roster of entertainment brands.• Reported to Capitol Records UK President and CEO and sat on intra-group digital leadership team.• Hired as Digital Marketing Manager and promoted to Head of Digital Marketing. • Led digital marketing campaigns that helped drive over $170 million in revenue.• Grew social media following of Capitol Records artist's from tens of thousands to millions. • Managed digital marketing budgets across owned, earned and paid media. • Set digital campaign objectives, strategy, tactics, deliverables and KPIs.• Reported on organic and paid digital marketing and social media campaign results. • Trained and managed internal digital team.• Oversaw procurement and management of external digital agencies, freelancers and suppliers. • Developed and maintained relationships with key digital and social media platforms. • Advised internal and external stakeholders on social media trends, developments and best practice.

• Digital Marketing Manager for Capitol Records UK (a subsidiary of Universal Music Group)• Leading the digital marketing strategy for all front-line label releases.• Overseeing all artist digital channels and communications.• Developing digital campaigns to drive product, merchandise and ticket sales• Working with media agencies and product managers to plan, monitor and optimise paid digital advertising campaigns.• Planning and optimising digital ad spend across PPC, display, video and social• Managing relationships with key digital partners including Facebook, Twitter, Instagram, Apple Music, Spotify, Google, YouTube, Snapchat, Musically, vevo and Sound Cloud.• Analysis and reporting on the development and performance of artist digital channels.

• Managed digital and social media channels for the label’s global priority acts including One Direction, Little Mix, Leona Lewis, IL DIVO and Olly Murs.• Created and executed digital marketing strategies, comms plans and publishing schedules.• Content creation (video, graphic, copy & audio) for use in website and social media comms. • Planned and implemented global and domestic social media campaigns integrated within broader marketing strategies. • Planned and executed paid social campaigns.• Managed e-commerce campaigns to drive streams, downloads, merchandise and ticket sales. • Worked closely with internal departments and external stakeholders throughout the project life cycle to communicate new social media platforms and paid social formats. • Social media community management across Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat and Tumblr.• Reporting and analysis on the development of client digital and social media presence.

• Social media lead for Sony Entertainment UK account.• Also worked on accounts including BlackBerry, Hotel Chocolat, Hotpoint, Indesit and Hostels.com. • Copywriting and copy editing for client’s social media channels, websites and email marketing campaigns.• Planned and created digital content for the client’s online channels including website, social media and email marketing campaigns.• Managed social media posting and scheduling across Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat and Tumblr.• Social media community management. • Managed e-commerce campaigns to drive streams, downloads, merchandise and ticket sales. • Reporting and analysis on social media follower growth, engagement and reach.

Guest Lecturer: Digital Branding & Communications.

Freelance music, theatre and entertainment writer for Gay Times Magazine print and online.

• Established MOBO Organisation’s digital presence.• Grew MOBO social media following by +54% and web traffic by +77%.• Delivered the first exclusively social media voted category ever on a nationally televised awards show.• Secured digital sponsorship package for MOBO.com & MOBO TV YouTube channel from HTC Mobile.• Managed website, social media and email communications.• Created and produced MOBO TV online, a digital content channel (YouTube) for the MOBO brand.• Assistant editor of MOBO Magazine.• Video and editorial content creation for website and social media channels.• Wrote key editorial features, daily news articles, reviews and profile pieces for website and magazine. • Managed internal digital content team, external contributors and service providers.• Coordinated key event news and announcements via website and social media channels.• Worked closely with PR to set online PR strategy and coordinate brand and event coverage.• Ran e-commerce campaigns to drive event ticket sales.• Tracking and reporting on website traffic data, metrics and analytics.