Successfully introduced and cultivated the wholesale CBD market on a national scale through strategic marketing and sales plans focused on growing brand share. Execute social media marketing and promotional activities for B2B and B2C including brand voice/messaging and experience, as well as track consumer engagement, direct mail campaigns ROI, and digital brand assets with all key accounts. Negotiated contractual and compliance agreements, and managed License Partner (LP) Relationships (for… Show more Successfully introduced and cultivated the wholesale CBD market on a national scale through strategic marketing and sales plans focused on growing brand share. Execute social media marketing and promotional activities for B2B and B2C including brand voice/messaging and experience, as well as track consumer engagement, direct mail campaigns ROI, and digital brand assets with all key accounts. Negotiated contractual and compliance agreements, and managed License Partner (LP) Relationships (for regulated sales) nationally in 8 markets -- CO, CA, OR, NV, AZ, MD, OH, and Canada. Oversee the development and execution of company sales and marketing goals, sales tools, educational materials/content, and on-going event support in markets. Conduct in-depth market research, gather information on trends and track markets sales trajectory. Collaborate with each LP market to optimize social media marketing including dispensary partnership campaigns, education outreach, merchandising, and consumer marketing and brand activation. Selected Contributions:• Successfully launched multiple new products in multiple sales/distribution/media channels. Grew regulated business to eight markets in three years.• Launched and grew CBD wholesale sales market and brand foothold nationally and generated sales from zero awareness to 300 wholesale accounts in 2 years. Strategically targeted aligned sales channels with brand marketing and education on CBD and emerging health benefits. Show less

Consulted with clients, assessed their marketing and communications needs, and provided content marketing and social media expertise to create and grow brand awareness. Launched and oversaw digital marketing and web communication initiatives for B2B and consumer brands including NYSE, Dow Powerhouse Solar, Delverde Pasta, and Illy Coffee among others. Assessed client requirements and sales strategies, determined communications solutions, and led the creation of strategic social media content… Show more Consulted with clients, assessed their marketing and communications needs, and provided content marketing and social media expertise to create and grow brand awareness. Launched and oversaw digital marketing and web communication initiatives for B2B and consumer brands including NYSE, Dow Powerhouse Solar, Delverde Pasta, and Illy Coffee among others. Assessed client requirements and sales strategies, determined communications solutions, and led the creation of strategic social media content and CRM to increase awareness and drive customer engagement. Partnered with major ad agencies and provided “while label” enhanced digital capabilities including banner, google and Facebook ads, mobile, content marketing, digital PR, blog and SM management and analytics. Selected Contributions:• Campaigns including:o Nestle Waters including Poland Spring, Perrier and Contrex: handled relations with upscale luxury press and manage press campaigns.o ATE – Ample Table for Everyone (NY-based food insecurity movement): launched and managed digital marketing and communications.o Quicken Loans: Launched an integrated content update and distribution campaign resulting in a 250% increase in ROI.o Oversaw Social Media content curation, CRM for illy Caffe USA, and digital integration of brand sponsored Art Basel events increasing industry awareness and driving engagement. Show less

Directed corporate marketing initiatives for the company including all public relations/external communications for the Aveda brand. Supervised and monitored team activities (seven people nationally, 15 internationally) and ensured all projects adhered to brand vision. Led overall communications strategy for the brand and provided extensive communications counsel to executive management. Acted as GM of NYC office. Fiscal/budget management.· Connected the Aveda brand to fashion and… Show more Directed corporate marketing initiatives for the company including all public relations/external communications for the Aveda brand. Supervised and monitored team activities (seven people nationally, 15 internationally) and ensured all projects adhered to brand vision. Led overall communications strategy for the brand and provided extensive communications counsel to executive management. Acted as GM of NYC office. Fiscal/budget management.· Connected the Aveda brand to fashion and established backstage hair and makeup teams for the collections; expanded strategy globally to London, Milan, Paris and Japan within one-year; Program reinvigorated brand image among key fashion and beauty influencers and salon stakeholders.· Increased consumer and trade press exponentially by re-structuring team and focusing on strategic placements and storytelling. · Created the first online press room in beauty industry for 24/7 service for press. Set a new precedent for how to service the media· Key strategist for brand in CSR. Worked extensively with experts in the fields of science, environmentalism, CSR, United Nations, indigenous communities, and other NGO’s. Show less

Directed PR activities for numerous clients and a variety of beauty, fashion, and consumer lifestyle brands. Clients included: Sony, Dr. NV Perricone, Origins, Clearasil, Clinique, Maidenform, Aveda, Fendi, Escada, Van Cleef & Arpels and Lalique, Kiss Nail Products, among others. Have represented clients in mass to class categories of business; specialize in re-energizing and re-imaging established brands with press. Continued to run agency while employed at Aveda.

Spearheaded and coordinated brand PR activities both global and domestically. Primary focus was on beauty editor relations and establishing a presence in fashion for the brand to counter the momentum of emerging makeup artist lines. Established the first ever beauty sponsorship of NYC fashion shows; changed the way beauty press wrote about makeup with first-ever access to backstage makeup artists/trends. Managed a staff of four national and 12 international team members.

Led sales activities and cultivated business relationships with various accounts including pharmaceutical, healthcare and consumer accounts including Pfizer, Glaxo, AT&T, Hershey’s, Beauty Lead Dermablend, Matrix and Biolage, and Erno Laszlo.• Won PR’s highest award – Silver Anvil -- for the launch strategy and media success of Hershey’s with Almonds.