Aligning Consumer-Client-Brand-Product | Providing consulting services to Investors and C-level partners for brands within the consumer goods industry. Developing strategic plans; aligning systems and structure to support key growth initiatives; managing and leading distribution, GTM and product strategies; building digital presence; consumer segmentation; organizing channel | client profiling; structuring sales operations and service profiles.

Responsible for the development and execution of growth strategies aligned to specific distribution channels throughout North America. Direct responsibilities include; development of three-year strategic sales plans aligned with Speedo Go-to market process that will consistently deliver against expected net sales and profit expectations. Management of key wholesale division within PVH 30+ people; including Sr. Sales Directors, internal and field AE’s, Sales Operations Management. Aligned with Brand Marketing, Design and Development, Product Merchandising, Planning and Customer service teams to create, execute, and manage all channel sales initiatives to deliver budget.• Manage the budget to expectations on revenue EBIT margin: Across all categories and channels. Overall responsibility for delivering and presenting the sales budget and monthly results to the PVH board. Advising and updating leadership on key objectives along with adjustments to company goals based on channel needs and market performance. • Expanded business significantly by establishing new sales programs which eliminated key competitors: Reset and nurtured both new and established relationships by partnering with key retail leaders: Including those at the CMO, GMM, DMM and buyer levels, aggressively pursuing new opportunities, building market share and categorical support.• Established the Sales Operations Team in company HQ: Defining Sales processes and creating efficiencies that supported the sales strategies and improved order book conversion, customer satisfaction, AE support and sales reporting via the “tool kit”. • Lead, manage, train and develop a strong, diverse sales team: Including Senior Directors, Sales Operations Managers, Account Executives and Sales Representatives. Collaborating and partnering with AE’s, design and development, marketing, customer service, planning and finance. Identifying business needs and opportunities, developing strategic plans and taking action.

Over ten+ years we have partnered with Executive Leadership Teams and the most premium brands in sports to deliver profitability by creating the strategic vision, building the road map and implementing the process. Our partnerships have included brands like Mission, Bauer/Nike, Easton Sports, XO Athletic, Hyperice Inc. and other startups to create turnarounds, find new growth opportunities for established market-leaders in mature markets, and drive customer support for start-up launches. • Direct Management of key national accounts and 300+ regional accounts for top performing U.S. Sales Region, and respective sales representatives including planning, coaching, mentoring, guidance and overall performance. • Drive growth for key brands, consulting on “go to market” strategies, product development and customer retention. • Built double-digit share growth for Bauer Nike Hockey, the market-leading brand in class: Opened new doors, created new opportunities and gained market share from competitors both in stores and online.• Re-established Easton Sports as market leader: In key categories with the largest players in the Sporting Goods, Specialty and Team channels. • Positioned the XO Brand to consumers in key spaces and claimed number one share position in the Sporting Goods channel. Placed brand in key locations both in store and online and created new packaging concepts, consumer engagement strategy and in store experience.• Created the wholesale business from ground zero for Hyperice Sports with premium accounts in the Sporting Goods channel; including Dick’s Sporting Goods, The Sports Authority, and Academy.

Key member of executive leadership team that drove 2-year restructuring effort resulting in significantly higher margin delivery, reduction in expenses, and a fundamental change in profitability, positioning Mission Hockey to begin a successful acquisition strategy. Appointed by CEO to build, lead and manage a team of sales agents in the U.S. while directly managed all key National Accounts.• Direct report to the CEO and member of the CEO Advisory Group: Exceeded the U.S. revenue, margin and lowered selling expenses by 30% for three consecutive years.• Assembled and led new team for key coverage of strategic regions and National Accounts: Put more boots on the grounds and established premium placement in stores, expanded business by taking competitor space in key categories and drove deeper brand assortments.• Directly managed all key national accounts in U.S.: Developed and presented all annual sales programs including forecasting, planning and purchase programs for big box national accounts.• Established dominant market share in all core categories: Increased sales by 44% across distribution channel and grew store count by 34%.

Appointed by the CEO to join his Executive Leadership Team and lead the entire U.S. Sales Division, it’s sales managers and its sales agents. After Establishing Mission as the premium priced market leader, and based on consistent performance exceeding sales goals, creating new business, growth and product placement with tier 1 specialty accounts and large big box U.S. retailers.• Direct report to CEO and member of the ELT: Delivered consecutive double-digit top-line growth and profitability by creating strategic vision and inspiring others.• Restructured entire U.S. Sales Team and distribution to create more opportunities for accounts and distributers: Built new tactical coverage plan for key markets and grew sales and margin by 45%.• Delivered U.S. profit margin and revenue for three consecutive years: Worked with sales team and strategic accounts to improve on time delivery and sell thru results daily.• Established all product offerings and price proposals: Built new price proposals and programs, which created incentives for customers to drive deeper commitments and brand representation.• Engineered new sales compensation plans: Which created incentives, improved sales coverage and in store visits.• Implemented new selling procedures and introduced new MAP policy and Dealer Agreements: Created level playing field and elevated brand position in marketplace.

Established Mission as the premium priced market leader in the Northeast region. Cultivated and developed business from zero to 150+ active accounts• Established Mission as the premium price market leader: Through increased store visits, relationship management and brand story telling.• Brand Experiences with Pro Player, Rival Sports, Oakley and others.• Cultivated business from zero to 150 accounts: Driven thru fieldwork with consumers, on-site demos and promotions.• Drove ten-fold sales growth to $6+mm over six years: Implemented new sales cycle and CRM for account visits.