Chris Morton Email and Phone Number

Q: What company does Chris Morton work for?

Boston, MA, US

Chris Morton's Location

Greater Boston, United States, United States

About Chris Morton

In cowboy speak, I ride for the brand—yours. It's your story—let me help you convey it in the best possible manner. In service to your potential readers, an outside look at your content creators' drafts always yields better results. The goal is for all of your B2B or B2C messaging to represent that of a trusted authority—you!I pull rabbits out of hats in response to wide-ranging requirements and issues enterprises like yours face daily. Being endlessly curious, I bring a strong technical and marketing bent—along with hard-won business acumen—to each editorial and layout assignment. I frequently share insights as I help you meet your communications goals, and am often able to suggest ways to streamline your processes and reduce costs. “Chris is more than just a copywriter—he's a trusted business partner who provides solutions...”> Jim Fitzgerald, Marketing Communications Manager, LifelineClick my Providing services block to request a proposal (@ no obligation). Reader audiences range from CxOs to end users—and all in between. With the point of view of your clients / prospects / readers always in mind, I edit and create both marketing and technical content: ✅ B2B / B2C collateral✅ User manuals, operations guides, IFUs (instructions for use)✅ White papers✅ Case studies✅ Blog posts✅ Manuscripts✅ Web pages✅ Training guides✅ Contract proposals✅ ...and moreI work with executives, project managers, marketing managers, content managers, engineers, and SMEs. Being uniquely versatile, at times I’m a:👉 Substantive editor, line editor, proofreader👉 Author, copywriter, technical writer, ghostwriter👉 Marketer—a "creative"👉 Graphic layout artist👉 Business/gap analyst👉 Trainer/speaker👉 Mentor/coachDo you use content creators? Their copy should flow in a logical manner and use as few words as possible to keep readers engaged. This takes craftsmanship and rewriting of initial drafts. So as to "teach them how to fish," I often mentor them as I edit their drafts, providing specific resources in so doing. How may I be of assistance? See the first Experience entry (below) to schedule a free 1/2-hour consultation. Click the Providing services block to request a proposal (@ no obligation).HIGHLIGHTSSelected from a pool of 8,000 as a technical editor, Microsoft published over 100 of my edits in three OS user manuals.Winner of two regional advertising awards while studying typography and graphic arts.To paraphrase Paul Harvey (RIP), visit www.isntthatwrite.com for "the rest of the story."

Chris Morton's Current Company Details

Isn'T That Write | B2B/B2C Marcom | Editing Svcs | Design | Layout | Training

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*Independent Substantive (Developmental) Technical Editor | Writer and Editor | Web Content Creator

Boston, MA, US

Website:: isntthatwrite.com
Employees:: 2

Chris Morton Work Experience Details

*Independent Substantive (Developmental) Technical Editor | Writer And Editor | Web Content Creator

Isn'T That Write | B2B/B2C Marcom | Editing Svcs | Design | Layout | Training

Boston, Ma, Us

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*Independent Substantive (Developmental) Technical Editor | Writer/Editor | Web Content Creator

Isn'T That Write | B2B/B2C Marcom | Editing Svcs | Design | Layout | Training Nov 2013 - Present

Known for raising the bar, I overcome all sorts of challenges to enhance your writing/scripting assignments while meeting your deadline."You have to fight every day to keep mediocrity at bay." – Van Morrison"Perhaps there is a place to write and speak the way Jackson Pollock and Salvador Dali painted, but not in the world of B2B and B2C communications." – Chris MortonOperating in the high tech B2B, B2C, and medical device realms, entities as diverse as Telecom Infra Project, Exabeam, Philips Lifeline, Orca Security, and MedQIA engage me as a freelance marcom/technical editor – author – proofreader – graphic artist. Case studies reveal the innovative problem-solving abilities I bring to your projects: https://b.link/swpawwEmail Chris AT isntthatwrite.com. Or click the Providing services block (above) to request a proposal (@ no obligation).To ensure your messaging is current, I strive to be a good steward of the English language while keeping an eye on changing trends, a la linguist/author Steven Pinker. My style follows that of William Zinsser, Malcolm "Edit Ruthlessly" Forbes, MadMan David Ogilvy, and Sgt. Joe "Just the Facts, Ma'am" Friday.Along with considering an author's argument, logic, organization, and clarity/accuracy of expression, obviously good grammer 'n' speling (sic) count! I also work to stamp out, eradicate, destroy, and and otherwise abolish redundant redundancy. ;<)Factoid: You've likely heard of the internationally-known annual spelling bee connected with one of my ancestral surnames. Ink is truly in my blood—being a 5th generation Scripps descendant to publish in the US (since 1873), that I can instantly spot a typo is intrinsic. Too often being an annoyance, I've leveraged that as a positive attribute. See https://Linktr.ee/IsntThatWrite and Google #IsntThatWrite to learn more.Send me an InMail or email chris AT isntthatwrite.com.

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Business Writing Coach | Content Creation Mentor | Business Communications Gap Analyst

Isn'T That Write | B2B/B2C Marcom | Editing Svcs | Design | Layout | Training Nov 2013 - Present

I enjoy presenting B2B content writing workshops for global clients. It starts with a presentation that touches on many aspects of effective marketing writing. I then critique team collateral in follow-up sessions. Separately, clients have the opportunity to license my in-house style guide.As I edit clients' content, I provide specific suggestions and aids as I coach aspiring/seasoned content writers how to hone their craft. (Yes, writing is a craft)."Chris worked with me to edit a research paper about covert cryptocurrency mining by privileged insiders. Beyond simply suggesting proofreading and line editing (correcting typos and grammar), his developmental editing skills helped improve its logic flow. He carefully evaluates writing from the readers' perspective, suggesting ways to provide a more compelling story while enhancing overall clarity. I particularly appreciated and enjoyed his coaching regarding tightening the copy, making it more concise and understandable. Chris brings an incredible attention to detail that results in a substantially improved final product."Jeff NathanProtection Labs Technical Director, NortonLifeLock"I’ve learned something from Chris during every project. He provides exceptional content development and copyediting, and has served as a valued partner in many successful content projects."Maritza DubecStrategic Communications/Content Marketing at Exabeam "When charged with creating scientific publications, I appreciated Chris' mentoring me regarding the more advanced functions of MS Word."Bharath Ramakrishna, PhD, MBADirector of Engineering/Product at MedQIA"Beyond proofing and editing, Chris freely shares his expertise and resources that help me grow as a technical writer. His editing is extremely thorough and fits right in with my team's existing processes. He has helped clean up a variety of documents, including support articles, blog posts, various guides, and more."Bobby Power, Lead Technical Writer at Exabeam

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Linkedin & Indesign Instructor | Technical Trainer | Expo, Webinar & Creative Powerpoint Presenter

Isn'T That Write | B2B/B2C Marcom | Editing Svcs | Design | Layout | Training Nov 2013 - Present

Most recently, I offer clients a B2B content writing webinar. Trailer: https://youtu.be/YpwLRIQzZ0YAnd I present a highly-animated, PowerPoint presentation about LinkedIn best practices to business groups."SDPEN thanks you for your wonderful presentation!" Jill Weisberg, TreasurerI've been an instructor and presenter since the mid-'80s. Since starting Isn't That Write as an independent business communications consultant, I've continued to instruct and present whenever an opportunity arises."Chris is a fabulous speaker. He knows his topic, knows when to insert humor and humility, and delivers a strong, coherent message. Having spoken about optimizing LinkedIn profiles to our EFA chapter, he offered tips that were new to many of us and quite usable. His [PowerPoint] slideshow was engaging, and Chris answered all questions with aplomb."Terese Platten, EditorInDesign for Editors – As an EFA course instructor, I provided expert direction, lessons, and tips based on my real-world use of InDesign (and PageMaker) for client projects. ~~~~~~~~~~I've also been a featured "edutainment" speaker at Communication Central's Be a Better Freelancer® conference. • No One Can Tell Your Story Like You Can – (If Only You Can Get an Audience) deals with optimizing the content of one's online presence.• SEO – Star Editorial Omnipresence is about increasing one's SERP (search engine ranking position) by way of multiple, cross-linked online profiles."Chris's lively, practical [PowerPoint] presentation was a big hit with attendees and an excellent demonstration of his skill in mentoring colleagues in how to present ourselves effectively in the digital world. His tips on maximizing a digital presence and branding were invaluable."Ruth Thaler-Carter, Organizer

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Graphic & Layout Artist | Marketing Collateral Designer | Typographer | Producer | Publisher

Isn'T That Write | B2B/B2C Marcom | Editing Svcs | Design | Layout | Training Nov 2013 - Present

Armed with the Adobe CC suite and ancillary graphics tools, I create such collateral as:• product brochures, ads, tear sheets, cut sheets, application notes, slim jims, rack cards, expo posters, newsletters, press releases, direct mail, optical disc labels, and other marketing pieces• IFUs and quick start guides• software, hardware, and operations manualsMy portfolio: https://isntthatwrite.myportfolio.com/...and backstory:Display advertising and movable type has been the basis of my family’s business since 1873. I was infatuated with the latter in grade school. In high school I was the designer of a B.B. King handbill (inventing my own hand-inked typeface) that's periodically displayed at Cleveland’s Rock ‘n’ Roll Museum.Early in my career I was the graphic artist and producer for display advertising I had sold for several trade magazines. In '86 my PC mentor suggested I mix all I know about traditional publishing with the emergence of desktop publishing (DTP). Thus began my bleeding edge infatuation with Aldus PageMaker 1.0a—coupled with an ongoing self-study of layout, typography, OCR, production, and related technology provided by Roger C. Parker's "Looking Good In Print." Kerning and leading, anyone?I soon became an authorized PageMaker reseller, also teaching DTP at a vocational center. I won advertising awards while promoting my VAR business via a direct mail broadsheet and a B2B magazine insert. Letters of commendation arrived from Autodesk’s (AutoCAD) marketing VP, the executive editor of Ziff-Davis’ "Windows Sources" magazine, and even Aldus's founder/president.I was a tech editor for "Using CorelDRAW! 5," a Que-imprint book about the popular PC vector graphics application (that competes favorably with Adobe Illustrator). I've taught classroom sessions in its use for the CompUSA chain. And over a three-year span in the '90s I single-handedly researched, wrote, and produced an employer's monthly 16-pp., four-color subscription newsletter.

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It–Ot–Iiot Security And B2B Marketing Editor

Sternum Feb 2023 - Present

Tel Aviv, Israel, Il

First up was tackling a report describing how Sternum helps #medicaldevice manufacturers (MDMs) and health delivery organizations (HDOs) meet new #FDA and #MITRE requirements addressed in their updated "Medical Device Cybersecurity Regional Incident Preparedness and Response Playbook."The playbook is a tool for collaboratively addressing limitations faced by HDOs in managing device-level cybersecurity threats. MDMs that use Sternum empower HDOs with secure-by-design devices; they’re protected from zero-days—a key element of a vulnerability management and threat eradication program. Sternum also provides granular, real-time data for visibility into cyberattacks, incidents, and device integrity.

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Independent Business Communications Consultant

Uptycs Oct 2022 - Present

Waltham, Massachusetts, Us

I'm the editor of several case studies, cybersecurity research reports, solution briefs, datasheets, eBooks and other marketing collateral for Uptycs. I've also licensed my customized style guide to the company; it consists of both static and dynamic (living document) components."Your [developers' laptops are] just a hop away from [your] cloud infrastructure...Uptycs reduces [cyber] risk by prioritizing your responses to threats, vulnerabilities, misconfigurations, sensitive data exposure, and compliance mandates across your modern attack surface—all from a single platform, UI, and data model. This includes the ability to tie together threat activity as it traverses on-prem and cloud boundaries, thus delivering a more cohesive enterprise-wide security posture.

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It–Ot–Iiot Security And B2B Marketing Editor | Writing Coach

Otorio Jul 2022 - Present

Tel Aviv, Israel, Il

I'm the author of blog posts and ebooks, as well as an editor of industrial cybersecurity reports. OTORIO delivers industrial cyber security and digital risk-management solutions and services to the likes of Dell, Cisco, ANDRITZ, Fortinet, Intel, OPSWAT, and many others. Its RAM2 solution provides complete asset visibility across your entire IT–OT–IIoT environment and greatly facilitates collaboration among disparate teams.

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Technical Report Substantive Editor/Developmental Editor/Line Editor

Securonix Sep 2022 - Present

Addison, Texas, Us

I enjoyed a prior long-term relationship with Securonix' new content manager when she was employed by a different cybersecurity solution provider, My first assignment was to edit a 32-pp. report on cybersecurity threats for Securonix. #isntthatwrite

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Freelance Internet Security And B2B Marketing Editor | Writing Coach

Oxeye Jun 2021 - Present

Tel Aviv, Il

As its content editor and ad hoc writing coach, I'm assisting the Oxeye team to fine-tune the company's outward-facing B2B communication in the cybersecurity space.

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Freelance Healthcare B2B & B2C Marketing Editor | Technical Writer | Proofreader

Lifeline Jul 2016 - Present

Framingham, Massachusetts, Us

I perform substantive editing and proofreading for Lifeline's (formerly Philips Lifeline) monthly direct mail marketing collateral. I continue in my capacity as an independent editor of many four-color print pieces, response cards, ancillary email messaging, ebooks, presentations, and web pages. I also rewrite business marcom letters drafted by the company's marketing communications manager, who writes: "I’ve been working with Chris every month for the past [four] years and have been nothing but impressed. I have found his writing to be very straightforward in a style that matches my own. Chris’s attention to detail is only surpassed by his consideration for his clients, even when asked to do the impossible."He is more than just a proofreader, copyeditor, and copywriter—Chris is a trusted business partner who provides solutions while remaining helpful and professional every step along the way. He goes out of his way to ensure we are completely satisfied with each and every project. I absolutely recommend Chris Morton for all of your copywriting and editing needs."Being a Philips Preferred Vendor, a 2018 assignment was to create a series of technical installation and user manuals—plus quick start guides—for the company's CarePoint Resident Safety System.From Philips Lifeline's website: "Our health and safety services give older adults a choice of options to help them live safer, healthier, and more connected lives, whether at home or on the go." ► www.lifeline.philips.comNOTE: Connect America acquired Lifeline in 2021. I continue to work with the same team, albeit under a different corporate banner.

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Independent Marketing Content Editor For Global Data Analytics & Cloud Management Services Firm

Infocepts Sep 2020 - Present

Washington Dc, Va, Us

I'm the content editor of case studies, web pages, and other marketing collateral for InfoCepts, a global provider of data/analytics solutions and services. InfoCepts is the highest rated in the 2020 Gartner Voice of the Customer Report for data and analytics service providers worldwide.Remotely producing and performing a "lunch and learn" webinar, late last year I served as a content writing mentor/coach for the InfoCepts team watching on Microsoft Teams from several time zones away. Click below, then scroll and click [View] to see an excerpt in which I share but a few B2B content writing tips.I'm happy to customize and present a short course for your team upon request.

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Medical Imaging Software ~ Grant Proposal Writer/Editor | Virtual Business Consultant | Mentor

Innolitics Jun 2019 - Present

Austin, Tx, Us

Working with Google Docs collaborators, over several days I've completed a multi-pass edit of a Small Business Innovation Research (SBIR) contract proposal. It concerns additional development of Innolitics's open source DICOM Standard Browser tool in concert with a deep neural network. Beyond being a proofreader, fact-checker, and copy editor, again I took the approach of a seasoned lawyer, assessing the work for continuity and its logical flow.CEO J. David Giese says:"We have had a great experience working with Chris—he has provided significant business value beyond the editing projects we have sent his way... I have also been impressed with his ability to navigate highly technical subject material."See https://dicom.innolitics.com/ciodsInnolitics has deep experience with DICOM, image processing, artificial intelligence (AI), machine learning (ML), FDA regulatory issues, and web and desktop user interface (UI) development. Engaged in the development of custom medical imaging software for its client base, it also offers related consulting services that include:Regulatory documentation, including 510(k)FDA cybersecurity, HIPAA, and cloud deploymentsMedical device software lifecycle processesDICOM, PACS. and EMR integrationsRadiologists' workflow designsUser interface (UI/UX) mockups and usability engineeringImage registration, including intra- and intermodality, 3D-to-3D, 2D-to-2D, 2D-to-3D, rigid, and deformable image segmentation using traditional and machine learning methodsImaging physics, image reconstruction, and signal processingIts team uses the following (plus other tools):Full stack web-developmentCustom "zero-footprint" (i.e., web-based) medical image viewersWeb technologies: React, Django, Sass, Angular, and TypeScriptDeep learning model development and testingNumerical computing and algorithm developmentEmbedded systems and real-time image processingPython, C++, C, CUDA, OpenCL, Java, JavaScript, and MATLAB

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Independent Saas Cloud Cybersecurity Web Content Editor & Author

Orca Security Mar 2020 - Jul 2022

Portland, Oregon, Us

It pays to follow former colleagues on LinkedIn as they move to another position. This is how I've come to be working again with Elias Terman, Orca Security's senior vice president of marketing. He was a champion of my remote editorial services when he held a similar position at Distil Networks and I helped his team over a two-year period:"It's hard to find a good copy writer. Plus, I'm very picky. Chris has become a seamless extension of our internal content marketing team. I'm at the point now where I don’t want anything going out into the public domain without Chris’ blessing—the final output is always so much better after he runs his magic wand over it. I recommend him without hesitation."Orca Security was founded by CheckPoint’s CTO and eight senior architects to provide customers with complete visibility into AWS, Azure, and GCP cloud assets — without the headaches of using agents.Delivered as SaaS, it reads shared block storage out-of-band, builds out a virtual view of your cloud environment, then scans it for vulnerabilities and risks. Its deep cloud inspection identifies malware, misconfigurations, secret keys, weak passwords, and high-risk data. Orca’s key differentiators include:Agentless, touchless, instant-on — no DevOps support requiredNo performance hit on live environmentsComplete coverage — no overlooked assetsPrioritizes alerts based on how each asset relates to one anotherTo date, Orca Security has two Fortune 500 companies fully deployed (and referenceable), in addition to Fiverr (NYSE: FVRR), Qubole, Lionbridge, SiSense, and many more.

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Copywriter And Graphic Designer

Enigma Jun 2022 - Jun 2022

New York, Ny, Us

Enigma redefines how you evaluate potential cybersecurity team members based on real-world abilities—while also assessing their soft skills. Enigma assessments reduce time to hire talent by up to 60%. Its initial clients include Bloomberg, Johnson & Johnson, and Gusto.My first assignment was to create a one-pager, leveraging and redesigning an existing PowerPoint slide to which I added poignant sales-oriented copy.

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Independent Internet Security And B2B Marketing Content Editor | Writing Coach

Talon Cyber Security Feb 2022 - Jun 2022

TalonWork is an enterprise browser based on the open source Chromium project. But unlike Google Chrome and Microsoft Edge, it provides full-on security built-in. Its ancillary SOC dashboard enables teams to easily oversee security for today's hybrid BYOD workforce.I serve as Talon's (developmental) content editor, coaching its writers along the way as to what makes for impactful marketing content.

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Member And Advocate

Center For Plain Language Mar 2019 - Feb 2022

Richmond, Va, Us

"We're effectively tasked with advancing last quarter's paradigm-shifting directive to implement responsive transitional projections." – BAH!The Plain Writing Act of 2010 was passed over ten years ago, yet content writers continue to infuse their drafts with jargon. Or they write as if still trying to impress their professors (whose own writing is too often incomprehensible).A 2015 𝕋𝕚𝕞𝕖 article stated, "Microsoft found that since the year 2000 (or about when the mobile revolution began) the average attention span dropped from 12 seconds to eight seconds." And yet busy business people should be able to quickly read any collateral once, understand it in its entirety, and be equipped to take action on what they just read.As I state elsewhere on my profile, your content creators' copywriting should always flow in a logical manner. And they should use as few words as possible to keep readers engaged. This takes thoughtful craftsmanship and rewriting. On this note, here's a quote of my own:"Perhaps there is a place to write and speak like Jackson Pollock painted, but it's certainly not in the world of B2B and B2C marketing communications. Good writing is a craft."This LinkedIn course (not mine) teaches how to write in plain English: https://www.linkedin.com/learning/writing-in-plain-english/what-is-plain-englishBut if your content writers aren't inclined to take the course and you believe your blog posts, white papers, case studies, user manuals, ebooks, and/or marketing collateral need help, please contact me.

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Freelance Internet Security And B2B Marketing Editor | Web Content Creator | Writing Coach

Exabeam Sep 2017 - Sep 2021

Foster City, California, Us

As its content editor and ad hoc writing coach, I'm assisting the head of Exabeam's product marketing to fine-tune the company's outward-facing B2B communication."Thank you for your amazing work editing the book 'Troubleshooting Exabeam Advanced Analytics for Beginners.' You have the unique ability to do both technical editing as well as copy editing. That is simply amazing."Anand Deveriya, Exabeam principal technical account manager"Beyond simply proofreading and line editing (correcting typos and grammar), Chris's developmental editing skills helped improve [my research paper’s] logic flow. [He] carefully evaluates writing from the readers' perspective, suggesting ways to provide a more compelling story while enhancing overall clarity. I particularly appreciated…his coaching regarding tightening the copy.... Chris brings an incredible attention to detail that results in a substantially improved final product."Jeff Nathan, Security Researcher | Software Engineer | Data Hacker | Idea Man | Evangelist | TechnologistLately I've been editing a lot of web page content, several white papers, and blog post content pertaining to Exabeam's next-gen SIEM, UEBA, and incident response (IR) approach.Exabeam provides security intelligence and management solutions to help organizations of any size protect their most valuable information. The Exabeam Security Intelligence Platform uniquely combines unlimited data collection at a predictable price, advanced analytics derived from machine learning (a form of artificial intelligence), and automated incident response into an integrated set of products. The result is the first modern security intelligence solution that delivers where legacy SIEM vendors have failed.

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Independent Business Writer, Researcher, And Interviewer

Informa Oct 2020 - Dec 2020

London, Gb

I'm an independent B2B contributor for Packaging Digest, one of Informa's many global publishing titles.Below are links to my first two articles. The one at right I was able to write after finding New England Biolabs' associate director of marketing communications on LinkedIn and interviewing her via email.

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Telecom Business Communications Consultant | Web Content & White Paper Editor

Telecom Infra Project Mar 2020 - Dec 2020

Wakefield, Ma, Us

The Telecom Infra Project is a new approach to building and deploying telecom network infrastructure around the world.As part of the @LaunchCG team, I help assure that written collateral—whether it be outbound marketing content to appear on the web or technical reports aimed at internal parties—absolutely shines and is as interesting to read as possible (read: tightening copy while enhancing both its flow and logical progression).Over 500 companies, universities, and other entities are participating from across the globe. Here is a sample:Black & Veatch • Intel • Charter Communications • Cox Communications • Dell EMC • Deloitte • Deutsche Telecom • DISH Networks • European Space Agency • Facebook • IBM • Intelsat • Nokia • Palo Alto Networks • Qualcomm • Samsung Research America • Schneider Electric • Telesat • The New York Times • VodafoneThe collective aim of the TIP community is to collaborate on building new technologies, examining new business approaches, and spurring investment in the telecom space.

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Independent Editorial Consultant | Copywriter | Content Editor | Content Creator

Virtuoso Content Llc Sep 2018 - Feb 2020

Los Angeles, Ca, Us

I tackle any number of content writing and editing assignments for Virtuoso Content. Being a highly versatile copywriter, to date I've dealt with promotional copy pertaining to the following topics:▪ Virtual reality/augmented reality personnel training▪ Hospital construction project management▪ Global, high-end 3D printing services (manufacturing, prototyping)▪ On-demand warehousing▪ Automobile accident-related personal injury▪ Building a more profitable dental practice▪ Personal psychology▪ Salesforce sales lead routingIn addition, I've been pleased to provide numerous style guide inputs in consultation with Virtuoso Content's management, which it shares with its pool of other contributors."In addition to being a great writer and editor, able to swat down challenging assignments with ease, Chris is also a pleasure to work with. [He] has a love of language, and he's profoundly erudite on the subject. Even though I've been writing and editing professionally for nearly two decades, I feel like a novice in his company. For instance, do you have an opinion on the Oxford Comma? Most of us wordsmiths do. Ahh, but can you immediately ground your argument in intimate knowledge of hundreds of years of debate on the topic? Chris can. I'm grateful to have found him." – Adam Kosloff

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Copyeditor | Copy Editor | Ad Designer | Marketing & Expo Consultant

Medqia Dec 2017 - Apr 2019

Los Angeles, Ca, Us

I'm able to use a range of my talents with MedQIA, a global CRO engaged in quantitative image analysis for clinical trials.As musician Charles Mingus said, "Making the simple complicated is commonplace; making the complicated simple—awesomely simple—that's creativity." And that's what I'm able to do as a copyeditor of MedQIA journal submissions.Recently I helped develop a process to programmatically populate anatomical components of differing values with matching numerical indicators as MedQIA produces a very large volume of patient medical imaging reports. To begin, I succeeded in retooling, then individually extracting PNG graphic components from an Adobe Illustrator file MedQIA had inherited. A few months earlier, another project took me back to my print advertising roots. Using Adobe InDesign, I was the designer of a full-page color ad soon to appear in a clinical oncology expo guide. Along with the ad I repurposed existing content to write an article that will appear in the same publication.And I assisted with critiquing the company's new expo booth design. This was a very good thing, in that I was able to correct a major typo in their booth artwork well before an observant expo attendee pointed it out.

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Member At Large | Newsletter Contributing Author | Speaker | Instructor

Editorial Freelancers Association Jul 2014 - Jul 2018

New York, New York, Us

Specializing as a copyeditor, substantive editor, and technical writer focused on the user/reader experience, I write and edit B2B/B2C marketing collateral, documentation, and medical device user manuals (IFUs, or instructions for use). Many cybersecurity firms use me to fine-tune their marketing communications.As a veteran technical writer, my topics have ranged from medical imaging devices and personal help systems to variable-frequency drives and PLCs. I've been a webmaster, content author/creator, layout artist, and script coder for several enterprises.I'm a skilled public speaker and PowerPoint master, with many years' experience as a presenter of IT seminars/classes to entities that included Boeing, Exxon-Mobil, Dow Chemical, Sprint—and even Navajo Indian Health Services. I've presented LinkedIn primer sessions before the Upper Hudson Valley chapter and more recently the Central Massachusetts chapter.I have voluntarily served as an elected EFA member at large, during which I represented the interests of a broad member base and assisted EFA governors and committees with association business. I continue to promote the EFA to members, potential members, and to the publishing industry.I've also led an online EFA class entitled Mastering (Adobe) InDesign for Editors. "I’ve so often enjoyed your replies, especially your humor. But in the same vein as others, this one [regarding marketing] really struck me in terms of your incredible generosity and willingness to invest time in those of us who aren’t so computer savvy. (I’ve saved a number of your posts.) So I just wanted to say how much I appreciate how extraordinarily generous you are with your time and wisdom." – Siobhan Gallagher, Editor"I always pay attention to [forum] posts from Chris Morton because his technical background provides important depth and perspective on the business of editing."– Nicole Balant

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Cybersecurity And B2B Marketing Editor | Web Content | Writing Coach

Smyte Apr 2018 - Jun 2018

San Francisco, California, Us

I'm a freelance copyeditor and writing coach focused on product marketing from prospects' POV (an outsider looking in). I assist Smyte's product marketing manager to fine-tune the company's outward-facing B2B communications.Functioning as a platform, Smyte blocks fraud, averts scams, prevents harassment and secures your user accounts. It stream processes features extracted from actions (similar to events), interprets custom rules, makes sophisticated computations in parallel, and returns verdicts in near real-time. Smyte is unique in that its fraud and abuse classifiers are transparent, fully customizable, and based on live streaming data.Smyte was acquired by Twitter in June 2018.

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Freelance Internet Security And B2B Marketing Editor | Writing Coach | Adjunct Business Consultant

Distil Networks Feb 2016 - May 2018

San Francisco, California, Us

I'm a sort of editor at large and occasional content creator for Distil Networks, a company offering enterprise-grade bot mitigation to defend websites and APIs against automated attacks, misuse, and abuse.Additionally, I mentor disparate content creators of blog posts, case studies, and adjunct marketing collateral.Elias Terman, VP Marketing, says: "It's hard to find a good copy writer. Plus, I'm very picky. Chris has become a seamless extension of our internal content marketing team. I'm at the point now where I don't want anything going out into the public domain without Chris' blessing—the final output is always so much better after he runs his magic wand over it. I recommend him without hesitation."Product Marketing Manager Peter Zavlaris says: "Chris is the perfect editor. He is incredibly well versed in grammar, provides advice on narrative structure, and understands marketing best practices. He ensures good content becomes exceptional. We are incredibly fortunate to have his mark on many of the pieces we publish."Technical Writer Bobby Power says: "I rely on Chris for more than proofing and editing—he freely shares his expertise and external resources that help me grow as a tech writer. His editing is extremely thorough and fits right in with my team's existing processes. He has helped clean up a variety of documents, including support articles, blog posts, various guides and more."Distil clients include: B&H Photo, Condé Nast, Build.com, Dow Jones, Discount Tire, Thomson Reuters, Staples, and many other organizations.

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B2B Marketing Editor | Graphic Layout Artist | Powerpoint Expert & Coach

The Chemquest Group, Inc. Aug 2016 - Apr 2018

Cincinnati, Oh, Us

I'm a freelance editor/ad hoc graphic artist contracted with this global business strategy firm having expertise in the specialty chemicals markets. For them I edit marketing collateral, presentations, and other collateral. ChemQuest recently tasked me with consolidating and formatting eleven PowerPoint decks into a single, 700+ slide master deck. My job was to provide an attractive, uniform look—using a new design template—that would enhance readability and my client’s professional image. All the while I had to keep an eye on the clock to help minimize ChemQuest’s costs.Out of that project came this productivity enhancement I developed: https://www.ca-dreaming.com/ITW/Boost-Productivity-2x-Macros.pdfA 2017 assignment was to edit a 19 chapter, 400-page Microsoft Word report for a global specialty chemicals audience to give it a single voice. I was tasked to perform substantive editing and complex formatting over a compressed four-week period. Further, every table—of which there were many—required complete reformatting. Much professional, advanced wrangling of Microsoft Word was the order of the day, coupled with online research to verify the correct spelling of international companies. As a mentor, along the way I provided a few of the finer points regarding typography, e.g, the difference between an alpha-X and the multiplication symbol, and that of a hyphen versus an en dash (see https://www.chicagomanualofstyle.org/qanda/data/faq/topics/HyphensEnDashesEmDashes/faq0002.html. VP Aggie Lotz wrote, "I love your formatting work. I cannot imagine doing another PDF book without [Chris] as our editor...[He] has a top-notch work ethic, and superb substantive editing skills. He delivers on time without prompting and has a thorough grasp of editing assignments with minimal instruction. Plus, he charges a reasonable fee. I will be engaging Chris in more substantive editing projects for my firm."

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Independent Internet Security And B2B Marketing Writer | Content Creator | Editor | Writing Coach

Imperva Dec 2016 - Jan 2018

San Mateo, California, Us

Based on my multi-year affiliation with its Incapsula arm, I am now also a content author/writer, and ghostwriter for Imperva—a company offering enterprise-grade, cloud-based security and acceleration. I'm frequently provided lengthy transcripts from which I craft blog posts, case studies, and other B2B marketing collateral.This work requires a deep knowledge of multiple writing styles (e.g., AP, Chicago Manual of Style), but also a broad understanding of underlying internet technologies and the OSI network model.

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Freelance Internet Security And B2B Marketing Editor | Writing Coach | Adjunct Business Consultant

Imperva Jul 2014 - Jan 2018

San Mateo, California, Us

I was selected from among 65 other Editorial Freelancers Association candidates by its VP of marketing to be a substantive editor, content author/writer, and ghostwriter for Imperva Incapsula—a company offering enterprise-grade, cloud-based security and acceleration. While editing, I simultaneously mentor disparate content creators of blog posts, white papers, ebooks, web pages, email blasts, and adjunct marketing collateral.This work requires a deep knowledge of multiple writing styles (e.g., AP, Chicago Manual of Style), but also a broad understanding of underlying internet technologies and the OSI network model. Director of Marketing Igal Zeifman says: "Chris is an experienced content editor with a wide breadth of knowledge and a true passion for his craft. Working with him is an absolute pleasure. He is reliable, detail-oriented and tech-savvy. Most importantly, Chris is unwilling to accept mediocre results and is naturally inclined to always go the extra mile. "

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Medical Device User Manual (Ifu) Editor | Advisor | Graphic Layout Artist

Medrobotics Corporation Dec 2016 - Oct 2017

Working with project managers on user manuals (IFUs) for FDA 510K submissions in the robotic medical device realm, I create regulatory document markups in Adobe Acrobat, as well as perform substantive editing and graphics layout in both Microsoft Word and Adobe InDesign.To facilitate project scheduling and gather required inputs from various team members, I have introduced a new, streamlined collection process that eases the burden for all involved.Jack Bonasera, VP of Regulatory, Clinical, and Quality Affairs says:"Medrobotics required a complex regulatory document—part of a FDA 510K submission—to be edited by several engineers concurrently on a very short deadline. Thankfully, Chris Morton already had an excellent understanding of our very complex electromechanical, software-controlled medical device. After providing instruction as to how best to provide edits, Chris kept the deliverable on track by herding outstanding inputs from the multiple authors. These he quickly incorporated in the master IFU while also maintaining a redlined markup mandated by the FDA. Meeting all of our criteria, his management enabled this documentation effort to be completed on schedule. I am looking forward to working with Chris on our next regulatory documentation project."Medrobotics is a surgical products company having a core competency in robotics. Its vision is to provide more patients with access to minimally invasive surgery. Medrobotics manufactures and markets its flagship product, the Flex Robotic System, a robot-assisted platform providing surgeons with single-site access and visualization of hard-to-reach anatomical locations.

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Freelance B2B Marketing Editor

Biodentify Oct 2016 - Nov 2016

Delft, Nl

I've been engaged as a freelance editor for Biodentify, a startup having a unique microbiological DNA soil sampling/analysis process for hydrocarbon exploration. This ongoing assignment leverages my prior marketing collateral experience related to Michigan oil and gas plays of the '80s.Headquartered in Delft, The Netherlands, Biodentify is a venture of JOA Ventures and TNO. The latter is a 4000+ Dutch R&D organization hosting the largest microbiological research group in that country. JOA is an international oil and gas technology supplier that provides high-tech data modelling and software tools in addition to lightweight proppants manufacturing.

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Technical Writer | Adjunct Marketing Services | User Manual Author | Rfp Editor

Tesco Controls, Inc. Jul 2014 - Sep 2015

Sacramento, Ca, Us

Working with Microsoft Word, Adobe InDesign CC, Adobe Acrobat DC Pro, I was recontracted with Tesco Controls on an ongoing, ad hoc basis. My assignments included: ▪ For CH2M (now Jacobs Engineering) and TESCO, I was the developmental editor of an 80-pp. quality control RFP for a multi-million dollar, SCADA-controlled wastewater project for the Parish of Baton Rouge, LA• Graphic and layout artist for control enclosure product cut sheets for marketing• Developmental editor and graphic layout artist for programmable logic controller (PLC) user manual• Author, developmental editor, and graphic layout artist for object oriented programming (OOP) manual

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Operations Manual Creator | Technical Writer | Editor | Graphic Artist | Marketing Support

Tesco Controls, Inc. Apr 2014 - Jul 2014

Sacramento, Ca, Us

• Deconstructed, corrected, rewrote, and then recompiled 290 pp. variable frequency drive (VFD) manual created by (OEM) Toshiba International (original source documents, photos, and illustrations being unavailable)• Prepared salient marketing points for new programmable logic controller (PLC) unit• As copywriter and graphic/layout artist, comped six-page marketing brochure• Created executive PowerPoint presentation, serving as copy writer and graphic/layout artist • Writer of combination MS Word template/business writing short course/style guide for company personnel

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Technical Writer | Graphic Artist | Researcher | Producer

Xos (X-Ray Optical Systems) 2015 - 2015

East Greenbush, New York, Us

I was assigned to perform a complete redesign of the Sindie On-the-Go (OTG) technical operations manual. The client preferring an Microsoft Word deliverable, I was the substantive editor, graphic artist, fact-checker, and layout artist, and producer. Not being a petrochemical nor X-ray expert, this project perfectly illustrates how a highly-experienced, well-equipped technical writer (me) can successfully address just about any topic.

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Technical Writer | User Manual Author | Graphic Artist | Producer

Wireless Glue Networks, Inc. Sep 2013 - Oct 2013

Blackhawk, Ca, Us

As part of the OpenADR Alliance, Vertex encourages energy management vendors’ customers to change their electricity use from normal or baseline consumption patterns in response to demand response (DR) events over time. This lowers business operational costs and improves the efficiency of electricity production.Using InDesign and ancillary software graphics applications, I created the Vertex user manual for a browser-based, pilot energy demand program. Vertex provides industrial-level, electric power monitoring/client notification."Chris was able to quickly sequence, wordsmith and develop our initial software user manual—complete with screen captures and tables—for the Macintosh (MacOS) platform. As a virtual team member, he did his own software troubleshooting and, during weekly [onsite] meetings, asked the right questions to make rapid progress. His personal computer knowledge was a big plus, as was his background in electricity markets—what he didn't already know he independently researched. "He had the project completed within a month—including (minimal) management review changes. At its conclusion, Chris provided training that enables us to update the manual on our own. We look forward to working with Chris again and highly recommend him to others."Matthew Dowling, Vice President

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Sr. Technical Writer | Marketer | Video Producer | Editor | Graphic Artist | Web Content Creator

Igt, Llc, Dba Eigen (Formerly Eigen, Inc.) Sep 2008 - Jul 2013

Grass Valley, Ca, Us

Primary:• Senior technical writer for medical device imaging developer. I was involved in all aspects of product commercialization, including engineering, user interface (UI) design, quality control, marketing, and manufacturing. All the while I worked within FDA Quality System Regulation and ISO13485 guidelines.• Designer, copywriter, graphic/layout artist, and producer of multiple marketing and sales collateral pieces for strategic sales relationship between Hitachi Aloka Medical Ltd. and Eigen.Samples:https://isntthatwrite.myportfolio.com/quick-start-guidehttps://isntthatwrite.myportfolio.com/service-technician-instructionSecondary:• Substantive editor and sometime author of scientific papers and FDA-mandated SOPs• Redesigned website using repurposed ColdFusion and new CSS code, while also being the author of new content (incl. videos). • Designer, copywriter, graphic layout artist, and producer of four-color, six-page product brochure, in addition to menu-driven marketing DVDs (see https://isntthatwrite.myportfolio.com/product-brochure)• Design consultant for software GUI design and substantive editor of embedded Help systems• Trainer of programmers, teaching them how to utilize the Windows registry database to set software configuration flags• Brought the company into the age of social media marketing (YouTube, Facebook, et al.).

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Contract Technical Writer | Train-The-Trainer | Editor | Business Consultant

Ca Dept Of Workers' Compensation Oct 2007 - Jul 2008

▪ Within a $50MM Deloitte-led software project, I was a writer of a DWC training module in FrameMaker. ▪ I was a coach to the four other team members in how to interpret the software specs binder. From that, each member was able to document operations and procedures for their portion of the software that didn't yet exist.▪ Seeing the need and knowing no one else was tasked with the assignment, I voluntarily served as the substantive editor for the completed 700-pp manual written by all team members.▪ I was a leader of "train-the-trainer" sessions as part of Curam-based software development project.
Contract Courseware Developer | Researcher | Writer | Fact-Checker

California Independent System Operator 2005 - 2006

Folsom, Ca, Us

▪ Team member assigned to be a researcher, writer, fact-checker, and producer of web-based legacy courseware for $170MM J2EE web services software and hardware upgrade for state electrical grid scheduler/operator. ▪ Used Documentum content management system (CMS).

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Documentation Specialist | Solution Provider | Webinar Technician | Sharepoint Administrator

Hp 2002 - 2005

Palo Alto, Ca, Us

Note: Not WFR'd.Primary:• Technical writer for HTML SAS/SOA documentation for J2EE supply chain applications deployed worldwide on corporate UNIX servers. Verified disparate software documentation with SMEs and system test/production staff to verify accuracy and continuity. • Led effort to revise installation guide process. Graphic designer of new templates. • Concept creator and writer of WinBatch software integration macros to automate creation of installation guides. View samples: www.ca-dreaming.com/Clips [Documentation]Secondary:• Trained as adjunct global webinar producer, using on-premise broadcast studio.• Departmental intranet webmaster and librarian, including SharePoint administration.• Researcher and integrator of JavaScript routines to facilitate information retrieval.• Provided ad hoc Microsoft Office and printing hardware technical support to department.• Reinstalled software on departmental UNIX test servers.• Concept creator and writer of GetURL, a software utility used throughout each day by the entire department to improve efficiency.

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Marketing Communications Manager | Writer | Editor | Graphic Artist | Documentation Specialist

The Analytical Group 2000 - 2001

Scottsdale, Arizona, Us

Primary:• Technical writer and graphic artist for multiple software manuals, and online Help for marketing research software and services firm.• Copywriter of PR releases, direct mail, and other marketing collateral. • Updated company website, acting as adjunct webmaster.• Sole pre-production commercial printer liaison, including Adobe PostScript troubleshooting.• Co-organizer and producer of offsite, bi-annual software users group conference. Performed final editing and graphic redesign of staff-produced PowerPoint presentations.Secondary:• Contributed numerous suggestions to enhance installation and user interface of software products.• Concept creator and writer of code for remote detection of illegal software users in effort to stop revenue loss.• Taking the initiative, was a researcher and advocate of free source code company programmers could use in software products to reduce development cost.View samples: www.ca-dreaming.com/Clips [Marketing] [Documentation]

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Contract Technical Trainer | Seminar Speaker | Marketing & Communications Consultant | Copywriter

Learning Tree International 1996 - 1999

Herndon, Virginia, Us

• Hand-picked by CEO to be key speaker/presenter for national “Windows 95 Power Seminar” tour. Author of seminar content. Using object linking and embedding (OLE), integrated early, less-powerful PowerPoint versions with multimedia tools, WinBatch scripting, and partial screen captures to enhance "Great Oz"-style dynamism. Consultant to Windows NT seminar presenter (the company's "golden boy") regarding his session content, PowerPoint animations, et al.Consultant to team regarding ballroom projection, hardware, standard color scheme, typography and overall graphics layout for all PPT decks used in this and ancillary "Power Seminar" presentations. Co-designer of "Felix," a multi-function, industrial-strength, mobile hardware cart that did double duty as a presentation kiosk.• As solo instructor, ran week-long, onsite, hands-on training sessions at Boeing, Exxon Mobil, Dow Chemical, Sprint, Nortel, and others. Responsible for network hardware setup, software loading, and troubleshooting—in addition to assuring 100% customer satisfaction.• Instructor for network-based, five-day courses to IT professionals (Fortune 1000 B2B/B2C, government) at the PhD level in classrooms across the U.S. and Sweden. Provided students with ancillary training materials, absorbing costs. Exceedingly high public speaking evaluation GPA (with matching accolades—see below). “Extremely knowledgeable and polite. If he didn't know (an answer to a question), he found out. Utilized all resources.” – Karen Hughes, BMC Software“Chris is an excellent instructor. A ‘genius’ in WinNT. He made the class enjoyable and relaxing, yet coached exercises well and stimulated my problem-solving ability. Quite a performer!”– Cynthia Thomas, USAF“Enthusiasm, presentation and added value info and comments were excellent.”– Don Ukena, Sandia National Labs• Copywriting/editing for "Power Seminar" brochure mailer. Creative problem solver.• Subject matter expert (SME) for Windows 95 CBT offering.

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Technical Courseware Developer | Trainer | Technical Writer | Microsoft Word Solution Provider

Usa Group – Trg, Inc. Jan 1996 - Jun 1996

Author of custom Microsoft Word publishing solution comprised of original WordBasic macros for educational software line. Technical writer for documentation distributed internally.Please see collateral links (below).
Freelance Technical Contributing Author

Ziff Davis 1988 - 1996

New York, New York, Us

I was the writer of several feature magazine and subscription newsletter articles for several years.For Ziff-Davis, I was a contributing editor to its Windows Sources newsstand magazine, as well as several ZD Press | Cobb Group subscription newsletters dealing with Microsoft Windows, Windows NT, and Word.Subject: Re: Shortcut Bar articleFrom: Janice_ Walter@mm. cobb .ziff. comHi Chris,DO I WANT MORE??? OF course! "The more the merrier" as they say. I hear we're keeping you pretty busy—what, is it 3 or 4 or 5 journals you're writing for now? Whew! Take care,Janice___________________________________I was also a feature writer for CADence, a monthly for the AutoCAD enthusiast, in addition to the Windows Shoppers Guide—back when enterprises were just starting to embrace Windows 3.1.Dear Chris,I want to thank you for contributing your excellent piece for publication in the latest edition of The Windows Shopper’s Guide. I would like to invite you to be a part of our next edition which will ship in July.Again, please accept my sincere thanks for your contribution to The Windows Shopper’s Guide. You’ve made a contribution to the growth of technical excellence in our industry of which you should be proud.Sincerely, John W. Schmitt, Managing Editor

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Editor-In-Chief | Lead Seminar Speaker | Courseware Developer | Publishing Expert | Communicator

Mastering Computers, Inc. May 1992 - Oct 1995

• Featured public speaker/trainer/marketer for a $55M (annual) edutainment provider on its yearly 60-city “Inside Windows” seminar tour. Avg. 600 attendees per city; word-of-mouth boosted attendance year after year. Guaranteed satisfaction policy refunds were kept near zero. We were evangelizing Microsoft Windows' adoption in the enterprise.Exceedingly high public speaking GPA, with matching accolades: “Skilled presenter.” > David B. Dunlap, Atlantic Marine“... I’m certified [in] Windows, [but] Chris still brought out dozens of tips in his advanced session.” > Cathy Wilson, Banc Boston MortgageDirectly responsible for $20K in weekly add-on sales throughout year, increasing profits while boosting customer loyalty. • Researcher, technical writer, graphic artist, and producer of seminar materials, updated regularly. Using object linking and embedding (OLE), integrated less-robust PowerPoint versions with 3rd-party multimedia tools, WinBatch scripts, and screen captures to enhance "Great Oz"-style dynamism. • Took initiative to create and write installation program for Resource Center Disk (a hand-picked collection of shareware and freeware). Reduced operations overhead by eliminating post-seminar support calls. See: http://ca-dreaming.com/rcstpwbt.htm• Technical writer, researcher, graphic artist, and producer of monthly Windows Tips & Secrets 16-pp., four-color glossy, subscription newsletter. Conceptualized additional artwork; located and contracted remote graphic artists.• Author of Opening Windows and Advanced Windows Tips & Secrets books, updated annually.• Pre-production and commercial printer oversight, including PostScript troubleshooting.• Initiator, researcher, and author of subscription renewal report for management. • Later managed assistant editor and research assistant. Trainer of succeeding managing editor. • Tips editor and software tester for Tip-A-Day, a commercial Windows training aide. Provided product end-user support.
Technical Editor – Software User Manuals & Books

Microsoft 1991 - 1993

Redmond, Washington, Us

As a very active member of the Windows 3.1 and MS-DOS 6.0 beta testing teams, I was chosen by Microsoft from a pool of 8,000 to be a technical editor for its OS user manuals. The company published over 100 of my edits.Que Corporation reached out to me in 1993 to be a technical editor for its Using CorelDRAW! 5 book.

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Award-Winning Marketer | Publishing Expert | Consultant | Trainer | Speaker | Author | Communicator

Crossover Technologies 1988 - 1992

• PC reseller | consultant | VAR – Managed staff of three. I was a consultant, systems integrator, and trainer offering PC sales, maintenance, and service for large and small companies. My company specialized in Windows applications and office networks with a focus on CAD and nascent desktop publishing. I was an authorized reseller for Aldus PageMaker, Autodesk AutoCAD, and Novell NetWare. I met rigorous training and certification standards for the latter two products.In addition I was a request for proposal (RFP) writer, soliciting industrial prospects located across Northern Lower Michigan. Many were suppliers to the Big Three automakers.Member, Microsoft Corporation Consultant Relations Program.Most notable account: Weyerhaeuser Corporation.View client testimonials: www.ca-dreaming.com/letters.htmwww.ca-dreaming.com/weyertst.htmwww.ca-dreaming.com/custtest.htm• Award-winning marketer—Creator of concept, writer, graphic artist, and producer of creative, desktop-published print advertising. Lead/inquiry solicitation and color advertising campaign award-winner. Received personal commendation from Paul Brainerd, President, Aldus Corporation (PageMaker), as well as congratulatory Autodesk (AutoCAD) letter (with unsolicited $1,000 co-op ad credit) for my marketing prowess. See http://ca-dreaming.com/letters.htm. Copy writer of TV and radio advertising scripts, for which I was also the talent. Procured marketing rights, named product, and was editor of documentation for ProtoCall, an AutoCAD add-on. Producer and marketing strategist for a single ad that drew sales from the US to the Middle East.View marketing samples: www.ca-dreaming.com/Clips

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Pc Reseller | Consultant | Value-Added Reseller (Var)

Crossover Technologies 1988 - 1992

As the manager of three staff members, I was a consultant, systems integrator, and IT trainer offering PC sales, maintenance, and service for large and small companies. My company specialized in Windows applications and office networks (LANs) with a focus on CAD and the nascent world of desktop publishing (DTP). I was an authorized reseller for Aldus PageMaker, Autodesk AutoCAD, and Novell NetWare, having met rigorous training and certification standards for the latter two products. I was an evening instructor teaching DTP at a vocational school, and spoke about the topic at several regional conferences.In addition I was a request for proposal (RFP) writer, soliciting industrial prospects located across Northern Lower Michigan. Many were suppliers to the Big Three automakers.Member, Microsoft Corporation Consultant Relations Program.Most notable account: Weyerhaeuser Corporation.View client testimonials: www.ca-dreaming.com/letters.htmwww.ca-dreaming.com/weyertst.htmwww.ca-dreaming.com/custtest.htm

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Time Sales | Copywriter | Producer | On-Air Talent | Announcer | Speaker

Michigan Radio (Various) Jan 1976 - Jun 1990

My triumph being in getting Anheuser-Busch and Elias Bros. Big Boy to co-sponsor a weekly local fishing report, I worked in time sales at WGRY-AM. There I was an advertising copywriter, voice talent, and producer responsible for recording spot ads. In addition I was the creator and announcer for a weekly Sunday afternoon show. I then moved to WWRM-FM, an automated station for which I was a programmer. In addition, I ran the graveyard shift and was a "rip 'n read" news/sports announcer once an hour.Switching to selling newspaper ad space (where again I was copywriter and producer), at different times I was a volunteer announcer and operator at Traverse City stations WTCM, WLJN, and WNMC—the latter being where I was also a music DJ.Over a two-year span starting in 1989, I was interviewed on radio pertaining computer viruses and was the script writer and voice talent for several radio ads to promote my business, crossover Technologies.
Publishing Director | Author | Editor | Desktop Publisher | Graphic Artist | Researcher

The Leelanau School 1987 - 1988

Glen Arbor, Michigan, Us

Using my own desktop publishing (DTP) equipment (overclocked IBM AT-compatible computer, flatbed scanner, PostScript laser printer), I was a writer, editor, graphic artist, and producer of all types of marketing collateral for this private secondary school.Initiated and researched the creation of a dBase III database system for ongoing use in reaching out to parents and alumni.

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Principal | B2B & B2C Desktop Publisher (On The Vanguard) | Graphic Artist | Publishing Liaison

Pc Deadline 1986 - 1987

I had a great computer mentor who ran the repair department at an Inacomp PC retail store (thanks, Richard Wetter!). When I was looking for a new challenge, it was he who suggested that I marry everything I knew about traditional publishing with the nascent field of desktop publishing (DTP).This was bleeding-edge stuff in '86—including running Aldus PageMaker on Windows 2.0 with an EGA monitor. After evaluating and purchasing equipment from all over the Midwest and attending a few trade shows, I began my self-directed study of graphic arts, layout, typography, OCR, production, and technology. This continues today.I soon went full-time with my first client, The Leelanau Center for Education.
B2B & B2C Print Advertising | Copywriter | Graphic Artist | Producer | Ad Sales | Sales Consultant

C. L. Morton Company 1981 - 1986

As an independent advertising representative, I first sold the space, then was the graphic artist and producer for ads placed in Great Lakes~Seaway Review (glossy quarterly)—sanctioned by the US Dept. of Commerce. Via direct mail and phone follow-up with prospects on the Canadian side of the St. Lawrence Seaway, I was on par with the long-term top salesperson after only three months.Independent advertising representative for Northeast Oil Reporter (monthly), Michigan Oil & Gas News (weekly)—also technical trade journals. First salesperson for Traverse, the Magazine—a consumer monthly—serving as a mentor to additional salespeople as they came aboard.
Display Advertising Sales Consultant | Copy Writer | Graphic Artist | Prepress Aide (Web Offset)

Preview Community Weekly — Noverr Publishing, Inc. 1978 - 1981

Weekdays I sold display advertising and was a rough layout artist (to better serve my clients).Late Friday afternoon I switched hats. As a prepress production assistant, I cut Rubylith and stripped negatives, then burned coated aluminum plates for the web press. Sometime during each weekend I came in to do the same for another title.
Classified Display Sales Consultant | Copy Writer | Copywriter

The Detroit News Oct 1977 - Apr 1978

Us

When the opportunity came along to join The Detroit News—founded by my great great grandfather in 1873—I just had to make the jump there (albeit wholly on my own and under the radar). While at The News, I sold display advertising for automotive and real estate accounts.

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Advertising Sales Consultant | Copywriter | Copy Writer | Graphic Artist

The Spinal Column (Oakland Community Newspapers) Apr 1977 - Oct 1977

Display advertising account representative for weekly newspaper serving Western Oakland County, Michigan. Became top salesperson after only a few months. Enjoyed once again being a graphic artist (now in the professional realm), comping my own roughs before turning work over to the art department. I thrived on selling special sections. The perceived extra enthusiasm exhibited by readers was always another valid reason for advertisers to take out space.

Chris Morton Education Details

Microsoft Corporation

Windows 95 Operating System
Stanford Continuing Studies

I Took An Online Class In Memoir Writing.
Learning Tree International

Advanced Train The Trainers
Learning Tree International, Inc.

Train The Trainers
Learning Tree International, Inc.

Tcp/Ip Internetworking On Windows Nt
Learning Tree International, Inc.

Windows Nt Systems And Networks Certified Professional
Mindworks Professional Education Group, Inc.

Accelerated Training For Windows Nt
Mindworks Professional Education Group, Inc.

Administration Of Windows Nt Server/Workstation
Microsoft Developers' Tools Forum
Autodesk, Inc.

Intermediate Autocad Training
Beveridge Business Systems, Inc.

Managing The Sales Force
Beveridge Business Systems, Inc.

Selling Professionally Successfully
Adam Green Dbase Seminar

Database Programming
Yestermorrow Design/Build School

Home Design And Construction
Northwestern Michigan College

Business Accounting
Specs@Ltu

Radio Broadcasting And Audio Production
University Of Wisconsin-Madison

Communications
Cranbrook, Seaholm, Quarton

Frequently Asked Questions about Chris Morton

What company does Chris Morton work for?

What is Chris Morton's role at the current company?

Chris Morton's current role is *Independent Substantive (Developmental) Technical Editor | Writer and Editor | Web Content Creator.

What schools did Chris Morton attend?

Chris Morton attended Microsoft Corporation, Stanford Continuing Studies, Learning Tree International, Learning Tree International, Inc., Learning Tree International, Inc., Learning Tree International, Inc., Mindworks Professional Education Group, Inc., Mindworks Professional Education Group, Inc., Microsoft Developers' Tools Forum, Autodesk, Inc., Beveridge Business Systems, Inc., Beveridge Business Systems, Inc., Adam Green Dbase Seminar, Yestermorrow Design/build School, Northwestern Michigan College, Specs@ltu, University Of Wisconsin-Madison, Cranbrook, Seaholm, Quarton.

Who are Chris Morton's colleagues?

Chris Morton's colleagues are Ronald Justice.

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