Marketing Lead For The Publishing Show 2021
Kingston Upon Thames, England, United Kingdom
The Publishing Show 2021 is a launch event for B2B and B2C publishers, newspapers, content providers and suppliers and dedicated to helping shape the future of the industry.I was brought in on a short-term contract at 3-months out to lead the tactical marketing for VisProm primarily. Achievements included:• Secured the support of nine new media and association partners including AOP, ABC, BPA, WNIP, International Magazine Centre, Collingwood Advisory and Press… Show more The Publishing Show 2021 is a launch event for B2B and B2C publishers, newspapers, content providers and suppliers and dedicated to helping shape the future of the industry.I was brought in on a short-term contract at 3-months out to lead the tactical marketing for VisProm primarily. Achievements included:• Secured the support of nine new media and association partners including AOP, ABC, BPA, WNIP, International Magazine Centre, Collingwood Advisory and Press Gazette• Delivered targeted email campaigns across eight different persona groups• 500% increase in LinkedIn Event attendance• Co-wrote thought leadership article for leading industry newsletterUnfortunately, due to COVID restrictions the event was postponed from June to September. Show less