Professional Development Group are specialists in delivering leading training courses, executive training, conferences and exhibitions for the public, private, and voluntary sectors. In this role, I’m now responsible for managing, developing, and launching all digital platforms and projects across the business supporting teams across marketing, sales, production, and operations.

This role focused on the product development, launch, and subscriptions marketing for a new cross-sector learning resource for the public sector.

The Publishing Show 2021 is a launch event for B2B and B2C publishers, newspapers, content providers and suppliers and dedicated to helping shape the future of the industry.I was brought in on a short-term contract at 3-months out to lead the tactical marketing for VisProm primarily. Achievements included:• Secured the support of nine new media and association partners including AOP, ABC, BPA, WNIP, International Magazine Centre, Collingwood Advisory and Press… Show more The Publishing Show 2021 is a launch event for B2B and B2C publishers, newspapers, content providers and suppliers and dedicated to helping shape the future of the industry.I was brought in on a short-term contract at 3-months out to lead the tactical marketing for VisProm primarily. Achievements included:• Secured the support of nine new media and association partners including AOP, ABC, BPA, WNIP, International Magazine Centre, Collingwood Advisory and Press Gazette• Delivered targeted email campaigns across eight different persona groups• 500% increase in LinkedIn Event attendance• Co-wrote thought leadership article for leading industry newsletterUnfortunately, due to COVID restrictions the event was postponed from June to September. Show less

Russell Publishing provides business information for the Rail, Transport, Pharmaceutical, Food and Airport sectors via magazines, websites and events.This was a short-term maternity cover role managing and supporting a team of 12 and ensuring the timely delivery of comprehensive marketing activities across six brands to agreed KPIs and targets. I was also specifically responsible for one of the brands including the planning and day-to-day implementation of marketing activities across… Show more Russell Publishing provides business information for the Rail, Transport, Pharmaceutical, Food and Airport sectors via magazines, websites and events.This was a short-term maternity cover role managing and supporting a team of 12 and ensuring the timely delivery of comprehensive marketing activities across six brands to agreed KPIs and targets. I was also specifically responsible for one of the brands including the planning and day-to-day implementation of marketing activities across multiple virtual events and client campaigns (webinars, whitepapers, advertorial) content marketing etc).Achievements included:• Campaigns across all brands were delivered on time and to agreed KPIs• Exceeded paid-for, VIP and total delegate targets for my first own brand virtual event• Exceeded agreed targets for all own brand client webinar campaigns• Designed and delivered best performing client e-shot campaign for own brand. Show less

Ultima Media is a global B2B publishing and events business dedicated to the automotive industry. Part of the senior management group, I am responsible for growing, acquiring and engaging audiences across a worldwide conference series and multiple online, print and digital platforms.Achievements included:• Recruited, developed and managed a high performing direct, data and digital marketing team responsible for delivering marketing campaigns, sales support and delegate… Show more Ultima Media is a global B2B publishing and events business dedicated to the automotive industry. Part of the senior management group, I am responsible for growing, acquiring and engaging audiences across a worldwide conference series and multiple online, print and digital platforms.Achievements included:• Recruited, developed and managed a high performing direct, data and digital marketing team responsible for delivering marketing campaigns, sales support and delegate revenues across a series of global conferences and forums, digital portfolio and print-based products• Managed the implementation of GDPR across the business. Worked closely with a consultant and our Database Manager to devise the appropriate strategy, legal basis and then apply across all of our data points, systems, and personnel• Led the due diligence and negotiations for a suite of four new data driven websites (Abacus Webvision and ADvance). Then project managed the design, development and integration of each of the sites whilst simultaneously integrating a new CRM system (below) • Led the business case and negotiations for a new CRM system (Workbooks) and email platform (Communigator) and then project managed the design, development and integration across the business• Led a largely new team during COVID-19 to quickly switch priorities and deliver high volume and quality audiences to multiple weekly webinars across each business division alongside other digital and content marketing products Show less

Ultima Media is a specialist automotive B2B media company with four market leading brands: Car Design News, Automotive Logistics, Automotive Manufacturing Solutions and automotiveIT International.

The Halo Group is an award-winning creative agency and event production company based in SW London. Working on a temporary contract – agency side - I was responsible for the account, budget and project management of a new business win I developed and delivered whilst a client at Arena Trackside. Achievements included:• Managed the design, development and build of an innovative and integrated VIP mezzanine platform for race teams’ garages at Formula E• Successfully… Show more The Halo Group is an award-winning creative agency and event production company based in SW London. Working on a temporary contract – agency side - I was responsible for the account, budget and project management of a new business win I developed and delivered whilst a client at Arena Trackside. Achievements included:• Managed the design, development and build of an innovative and integrated VIP mezzanine platform for race teams’ garages at Formula E• Successfully engaged operations directors at multiple event teams across Formula E demonstrating concept through to proposal stage. Show less

Arena Group is an international event design and delivery business providing event services for prestigious sporting and cultural occasions including Wimbledon, Ryder Cup and the Queen’s Diamond Jubilee. Arena Trackside was a new division and continued the work of Trackside (below) but with the full support and resource of the Arena Group. My role was multi-faceted combining account management, project management and logistics with marketing and new business development.… Show more Arena Group is an international event design and delivery business providing event services for prestigious sporting and cultural occasions including Wimbledon, Ryder Cup and the Queen’s Diamond Jubilee. Arena Trackside was a new division and continued the work of Trackside (below) but with the full support and resource of the Arena Group. My role was multi-faceted combining account management, project management and logistics with marketing and new business development. Achievements included:• Design and delivery of successful on-budget outdoor exhibition programmes for clients in China, France, Germany, Hong Kong and the UK• Design and sale of a new garage mezzanine solution for Formula E and the race teams with prospective new business expected over £1.5m. Show less

TRACKSIDE was an experiential marketing agency specialising in motorsport events and Formula E specifically. Its main clients were automotive manufacturers and race teams taking part in the FIA’s new and global fully-electric single seater racing series – Formula E – plus newly won business involving Formula One. A founding member of the team, the role was multi-faceted combining project management and logistics with marketing and new business development. Achievements… Show more TRACKSIDE was an experiential marketing agency specialising in motorsport events and Formula E specifically. Its main clients were automotive manufacturers and race teams taking part in the FIA’s new and global fully-electric single seater racing series – Formula E – plus newly won business involving Formula One. A founding member of the team, the role was multi-faceted combining project management and logistics with marketing and new business development. Achievements included:• Played a key role in winning and developing new business worth more than £1.1m• Successfully managed client activations - from design through to delivery and breakdown - in China, Malaysia, Argentina, France, Monaco, Germany and UK over two seasons• Provided marketing and sponsorship support to race teams targeting multi-million pound investments. Show less

Partnership Media Group is a leading organiser of events for the public sector. It produces a wide range of exhibitions, conferences, and seminars, which cover all areas of public policy. Achievements included:• Launched a new exhibitions division, which delivered five new launches and more than 10 expos over the 4+ years• Recruited, developed and managed a high performing direct marketing team and conference production team• Established and managed key… Show more Partnership Media Group is a leading organiser of events for the public sector. It produces a wide range of exhibitions, conferences, and seminars, which cover all areas of public policy. Achievements included:• Launched a new exhibitions division, which delivered five new launches and more than 10 expos over the 4+ years• Recruited, developed and managed a high performing direct marketing team and conference production team• Established and managed key stakeholder relationships• Directed the brand propositions, messaging, marketing strategy and creative for all events• Delivered change and raised standards in marketing across the business. Show less

Lorien Unique was a marketing technology company. It specialised in helping B2B and B2C organisations and agencies to design data driven direct marketing campaigns. As Head of Marketing, I was responsible for the promotion of Lorien Unique and sales lead generation. I also advised our clients on their data driven marketing strategy, played a lead role in the sales process and managed several of our key accounts.Achievements included:• Contributed to new business wins of… Show more Lorien Unique was a marketing technology company. It specialised in helping B2B and B2C organisations and agencies to design data driven direct marketing campaigns. As Head of Marketing, I was responsible for the promotion of Lorien Unique and sales lead generation. I also advised our clients on their data driven marketing strategy, played a lead role in the sales process and managed several of our key accounts.Achievements included:• Contributed to new business wins of £500k and a three-fold increase in year-on-year sales• Provided marketing consultancy across a range of B2B and B2C marketing campaigns for Ford, BlackBerry, T-Mobile, Reed Elsevier and the InterContinental Hotel Group. Show less

Reed Exhibitions were the world’s largest B2B exhibition organiser and part of Reed Elsevier, a FTSE 100 listed company. I was responsible for visitor and delegate retention and acquisition marketing on The International Direct Marketing Fair (IDMF), the UK’s longest running exhibition for the marketing industry. Achievements included:• Contributed to a 20% year-on-year growth in exhibition sales• Stabilised and increased visitor attendance after a period of… Show more Reed Exhibitions were the world’s largest B2B exhibition organiser and part of Reed Elsevier, a FTSE 100 listed company. I was responsible for visitor and delegate retention and acquisition marketing on The International Direct Marketing Fair (IDMF), the UK’s longest running exhibition for the marketing industry. Achievements included:• Contributed to a 20% year-on-year growth in exhibition sales• Stabilised and increased visitor attendance after a period of decline• Awarded the Reed Exhibitions 2007 ‘Award for Innovation’• Awarded a place on the Exhibition Directors development initiative• Designed and delivered the 2008 award winning campaign. Show less

In 2004, a management buyout at Advanstar Communications resulted in the creation of Octo Media.Octo Media was an exhibition and publishing business specialising in the medical device and supply chain sectors. During the following two years (prior to being sold to its main competitor), I managed the marketing campaign strategy and implementation of two B2B portfolios of events, conferences and magazines.Achievements included:• Increased visitor attendance by over… Show more In 2004, a management buyout at Advanstar Communications resulted in the creation of Octo Media.Octo Media was an exhibition and publishing business specialising in the medical device and supply chain sectors. During the following two years (prior to being sold to its main competitor), I managed the marketing campaign strategy and implementation of two B2B portfolios of events, conferences and magazines.Achievements included:• Increased visitor attendance by over 20% and helped to secure onsite sales of over 65%• Developed and negotiated the partnership network to a value of £150k• Successful managed the £300k marketing budget for two portfolios• Played a vital role in growing the business prior to its sale to the main competitor. Show less

Advanstar Communications is a US-based global media business. I was headhunted from Miller Freeman to work as the Marketing Executive on the callcentre and CRM portfolios. After six-months I was promoted to Marketing Manager with sole responsibility for the marketing of three exhibitions across the UK and mainland Europe.

Miller Freeman was one of the UK’s largest exhibition organisers and publishers prior to being purchased by United Business Media.I was part of a central marketing services team with specific responsibility for the tactical execution of marketing campaigns in the IT, call centre and CRM sectors.