■ Lead creative direction on digital and print projects including souvenir programs, event signage (print & digital) and social media promotion for 25+ academic, athletic and music events annually.■ Built and executed social media strategy, wrote copy, designed graphics, and provided photography and video as primary manager of brand Twitter, Facebook, Instagram and YouTube accounts.■ Grew overall social media following from startup to largest among peer organizations through solely organic content. Twitter: 106.4K Facebook: 61.1K Instagram: 46.5K YouTube: 1.34K■ Conceptualized and created logo system for Texas high school state championship events (14), designed 100th anniversary football and basketball logos, and updated branding on state champion medals and trophies.■ Adapted souvenir programs from physical to digital in response to Covid-19 pandemic, clearing 65,000+ views and integrating ad links to provide greater value to sponsors.■ Lead nomination process for NFHS national awards which resulted in 13 athletic and fine arts honors and four new inductees into the NFHS National High School Hall of Fame.■ Processed 1,000+ logo usage requests annually and ensured design and visual elements adhered to UIL brand standards. ■ Managed academic email campaigns, using Eloqua, distributed to more than 6,000 academic administrators monthly.

■ Provided public relations counsel to directors, responded to news media inquiries and identified and managed resources needed to execute public relations programs for Texas high school state championship events. ■ Coordinated media relations efforts for state championship events including screening and processing media credential requests, providing appropriate information to media, and coordinating post-game interviews and releases. ■ Ensured key messages were communicated consistently through news releases, feature articles and social media platforms. ■ Directed UIL Lone Star Cup Award, tabulating scores for 1,400+ eligible high schools and coordinating six trophy award presentations annually.

■ Managed 80+ channels on statesman.com using HTML editor BB Edit, Fetch and various Web-based programs. ■ Promoted high school sports and Texas Longhorn sports via multimedia content including interactive polls and online photo galleries. ■ Created Web graphics and produced weekly CenTex Football videos using Final Cut software.

■ Created media databases to pitch stories for Total Mommy Fitness (www.totalmommyfitnessonline.com) and Etcetera (www.etcetera.com).

■ Designed and edited page one, sports and Double Coverage special sections while on nightly deadlines. ■ Covered Texas Longhorn men’s and women’s basketball media days and published preview and game recap articles. ■ Wrote weekly NFL columns and made appearances as NFL Draft analyst on San Antonio radio station.

■ Designed logos for 5A State Football Championship, used at midfield of event, and Centennial logo used during the UIL’s 100th Anniversary. ■ Facilitated media during UIL Boys & Girls Basketball State Tournaments. ■ Developed skills in design of logos, state tournament programs and merchandise using Adobe InDesign, Photoshop and Illustrator.