Christopher Naruto Email & Phone Number

Richmond, Virginia Area

Innovated marketing approach to be more data driven increasing the digital lead generation run rate by 30%Led a working group to determine the value of leads acquired on the web enabling a shift from a purely cost based approach to an ROI based approach leading to ROI increasing by 100%Saved 15 hours of team time per month by revolutionized reporting through automation while increasing accuracy and relevancyInstituted AB testing on the web utilizing statistically driven approaches… Show more Innovated marketing approach to be more data driven increasing the digital lead generation run rate by 30%Led a working group to determine the value of leads acquired on the web enabling a shift from a purely cost based approach to an ROI based approach leading to ROI increasing by 100%Saved 15 hours of team time per month by revolutionized reporting through automation while increasing accuracy and relevancyInstituted AB testing on the web utilizing statistically driven approaches and generated more than $10M in new loan growth in the first year Show less

Richmond, Virginia

Owned strategies in the Loss Mitigation and Digital Acquisitions departments worth upwards of $30M annual revenueManaged email strategies that generated more than 300,000 new account bookings annuallyReinvented the analytical framework used to judge success of continuous testing of tailored web experiences resulting in an increase of $3M in annual revenueLed the transition of the web data analytics package from the older Visual Sciences system to the modern Adobe Analytics package… Show more Owned strategies in the Loss Mitigation and Digital Acquisitions departments worth upwards of $30M annual revenueManaged email strategies that generated more than 300,000 new account bookings annuallyReinvented the analytical framework used to judge success of continuous testing of tailored web experiences resulting in an increase of $3M in annual revenueLed the transition of the web data analytics package from the older Visual Sciences system to the modern Adobe Analytics package increasing the efficiency of digital analytics by 25%Coordinated with internal teams and outside vendors regularly to improve targeting models, web experiences, and creative design yielding more than $5M in annualized revenueDeveloped new forecasts in loss mitigation to increase accuracy by 50% on over $1B annual revenueEvaluated accounts across several stages of delinquency for sale to debt buyers at face value exceeding a total of $1.5B Show less

Cleveland, Ohio

Worked with three professors in separate fields of study. Research duties included econometric analysis, background research into existing studies, and data entry• Performed econometric analysis with Stata statistical software to determine underlying correlations• Reviewed extensive literature to be utilized in research papers defining economic impacts on education• Collaborated with up to seven other research assistants to collectively meet tight turnaround times.• Interpreted… Show more Worked with three professors in separate fields of study. Research duties included econometric analysis, background research into existing studies, and data entry• Performed econometric analysis with Stata statistical software to determine underlying correlations• Reviewed extensive literature to be utilized in research papers defining economic impacts on education• Collaborated with up to seven other research assistants to collectively meet tight turnaround times.• Interpreted complicated economics terminology for research clients with little experience with econometrics• Estimated risk aversion in the insurance market showing the general population's inability to properly assess risk between high and low deductibles Show less

B.A., Economics

Activities and Societies: Zeta Psi, ODE Economics Honor Society Minor in Mathematics, Honors in Economics 3.9 / 4.00 – Cumulative Grade.

Diploma, Science

Activities and Societies: Speech team and Football