Cro Metrics helps companies grow through strategic, data-driven experimentation. We optimize your website for conversion to drive systematic growth in revenue and engagement and help you learn more about your customers. Through rigorous, high-velocity testing, our clients accelerate growth to earn greater profits and maximize their marketing spend while evolving to build a culture of experimentation. CROmetrics success stories:•  2018 Optimizely Delivery partner of the year - most engagements with the highest quality.• Winner of 3 Opties from Optimizely: Most Impactful use of Personalization (w/99designs), The Better Together Award (w/Trulia) & Experience of the Year (w/Trulia)•    Over 500% revenue growth in 18 months at a SaaS targeting SMBs•    24% Y/Y conversion rate increase in 1 month and exceeded sales target by 30% in December for niche e-commerce retailer•    Site redesign through testing for major Ecommerce retailer•    80% reduction in cost of paid user acquisition in 6 months for a SaaS targeting SMBs•    50% profit increase in 4 months for a SaaS in a mature/competitive categoryCro Metrics uses a proprietary methodology to deeply understand a company’s key value proposition.  We use this information to conduct a series of data-driven tests focused on your website's customer acquisition and purchase processes.  This approach to growth is like switching from simple to compound interest.  While compounding is only an incremental improvement in the short run, it produces a dramatic acceleration of the company’s performance, growth and revenue in the long run.

Guest Lecturer on being data driven in your marketing and product decisionsMills College Spring 2015, Fall 2015, Spring 2016Berkeley Fall 2015Stanford Extension Spring 2016, Fall 2016Nasdaq Entrepreneur center Summer 2016Stanford GSB Fall 2016-2019

- TextMarks is a B to B SaaS web app which is in the SMS marketing business- Responsible for growth and direction of company, as well as general management. Achieved 500% growth in 18 months. Company cash flow positive.- Worked with the founders and used Customer Development process to find high growth business model- Hired external engineers- Built US-based, distributed low cost, high performance customer service/sales team- Listened to customers and changed product and business model to better meet their needs, verified changes were effective using A/B testing techniques- Added reseller business model

Product Management Consulting Practice

Designed and oversaw implementation of gift card issuance and redemption system - Created back end management console and front end redemption web site - API integration with third party card management company; integration with winery redemption partnersLaunched with Sam’s Club.com.

• Rebuilt engineering team – replaced outsourced team in India with a proprietary offshore team based in Russia and Ukraine. Savings were $15,000+ per month and overall output increased.• Responsible for site redesign: implemented new creative and migrated to Zend framework. Within days of launch, Scancafe.com moved to #1 or #2 position for key search terms.• Optimized order flow using Omniture Test & Target, resulting in a 30%+ increase in revenue per visitor.• New product development: launched photo gifts product line, created trial kit product, added affiliate network.

Redesigned CD- based Setup Assistant for Slingbox. Conducted follow-me-home interviews to improve customer setup experience. Managed existing offshore development team for desktop software to deliver next release.Proposed and executed web-based Setup Assistant which will reduce time to complete by at least 15 minutes and returns by at least 50% due to higher completion rate. For execution of the project, identified, hired and managed offshore engineering resources so that current internal team was not burdened with additional work.

• Secured development contracts with diverse companies, from early-stage startup companies to major consumer brands.• Created specifications and managed implementation of all software, both proprietary and contract.• Expanded and managed Ukrainian development team from 3 engineers to 5+.• Created spec and oversaw implementation of new proprietary viral Facebook application, “Christmas Tree,” which gained 20,000+ new users in its first week of release – in early November – without a marketing budget.

I was a co-founder of Dovetail, which is focused on delivering high resolution, DRM-protected films to consumers over the internet.• Recruited and hired an engineering team in Ukraine. Developed systems to effectively manage the team, including writing very detailed specifications, bug tracking, and workflow management tools.• Oversaw successful implementation of a new software concept that merged desktop software with a web experience. Dovetail implemented its front-end user experience first in Flash, later in Flex. The Flex GUI communicates both with a server-based remote content database and with local desktop software managing the peer-to-peer download of the video, DRM, and film playback.• Worked with filmmakers to secure rights, encode and promote their films both within the Dovetail site and externally.

Produced 8 original half hour shows which were later repurposed as 50+ webisodes of the How To Behave TV Show. The show concept and focus was learning about how to deal with people in a variety of situations, often with a humorous twist. The target audience was recreational internet users, especially young adult males. Examples of episodes include how to send a girl a drink, how to light a cigar, how to visit Vegas, and how to drive a forklift. See all the webisodes at www.howtobehave.tvHow To Behave's 7-minute webisode, "Rollin' in a Rolls Royce," was an Official Honoree in the Reality TV category at the 2007 Webby awards.http://www.webbyawards.com/webbys/current_honorees.php?media_id=97&category_id=102View the webisode: http://www.dovetail.tv/app.html?contentId=466

After the acquisition of First Person Software, I stayed on to work with the acquiring company and continue to diversify the product line. Moved the platform off USB drives, enabling use with an iPod with the vision of enabling use on any type of external storage.

First Person Software created productivity software called PocketLogin which, in conjunction with an external memory device, allows a user to use any Windows computer as if it were his or her own. PocketLogin was launched by PowerHouse technology as the Migo in September, 2003. Reviewed favorably by Walt Mossberg (Wall Street Journal), Steve Wildstrom (Business Week) and numerous other critics. It was also on the cover of numerous technology magazines. First Person Software was later acquired by PowerHouse Technologies, now Migo Software (NASDAQ:MIGO)

• Responsible for core product platform. Created Product Requirements Document (PRD), oversaw three different development teams responsible for the upgrade of various platform components to SQL 2000 and J2EE compliance as well as documentation of each platform component.• Led cross-functional team in redemption catalog efficiency project. Project reduced man-hours to produce catalogs by 50% and reduced change cycle time from 6 weeks to 3 days. Created set of requirements for new catalog. Reviewed third-party technology providers versus in-house solution. Created comprehensive financial model.• Brought new ActivityRewards product to market. Worked with third-party technology suppliers to develop and execute product to specifications. Participated in negotiation of long-term contracts. Developed internal cost model. Created first company-wide pricing models. Conducted beta tests to ensure functionality of product. Evangelized product internally.

• Managed key accounts responsible for 50% of corporate revenue.• Identified, recruited and sold new merchants on benefits of ECS network including negotiation of revenue share and installation of software on merchants’ servers.• Worked with customers, clients and tech team to create requirements document for system upgrade.

Being a bike racer since 6th grade, this was a great first job after college. We made prefabricated carbon fiber bike wheels, which was very innovative at the time since consumer-level composite manufacturing techniques were new, and most consumers were used to having bike shops build wheels by hand. By having top professionals win key races, we drove adoption of the wheels by local racers. Once the racing market was penetrated, we successfully moved down-market to the high performance recreational market by getting Bicycling Magazine to review competitive wheelsets (we were best, of course) and focusing on the maintenance-free aspect of the wheelset.