Provide advisory and strategy support services custom-tailored to achieve specific needs and objectives.

Created a research project on meeting the need for left-behind children and migrant children in China (> 102 million as of 2015 by data from UNICEF). Identified the need of the children on psychological, career and life skills support; Studied the Ed-Tech business landscape in China; Carried out qualitative research to schools with children, teachers and principals; Created solution and pitched to multiple investors and foundations. Faced 2 bottlenecks:1. Building 'trust' with local officials and principals in rural areas2. Realise any intervention needs to be executed responsibly with strong academic and scientific research, especially with children and in China. Solution: Build the existing work upon a PhD research at Tsinghua University.

Analysed the U.S.-China Phase 1 Trade Agreement, strategized the role AFP played as a Public-Private Partnership (PPP) in U.S.-China cooperation, identified opportunities for stakeholders in the agricultural industry, created bilingual pitching decks and wrote for regular briefing documents for executives and ministers in U.S. and China.Organized round-tables with industry experts and government officials on topics including food safety, meat supply chain, alternative protein and standard regulation. Optimised internal organisation structure for project management and business development.

• Performed industry/company analysis and sourcing on potential incubatees • Designed entrepreneurship training and supported existing incubatees through organising activities such as policy seminars, meetings with angel investors and startup competitions

• Analysed the TMT startup ecosystems and valuation trends in China and the United States• Identified key metrics and methodologies in startup valuation with deep dives on companies including Linkedin, Slack, Meitu, and Snap

• Conducted user behavior and market research to identify business opportunities in the Chinese education industry• Contributed in the process of ideation and design of business models for the venture studio

• One of the first three members of the founding team that developed the business model of the online fashion platform, with a focus on unique design, innovative virtual try-on technology, and sustainable fashion • Company shortlisted in the Hong Kong Government's Cyberport Incubation Programme that aims to accelerate growth with up to HK$330,000 support• Conducted market research to identify macro-trends affecting the apparel and fashion industry • Led the user experience (UX) research: designed wireframes of the platform, conducted usability tests and developed user personas to enhance functionality and usability for key audiences• Supported early stage work in strategy, business development, operations and communications

• Designed and developed branding and communication materials for the Mercedes-Benz E-Commerce Platform, a global pilot of digitalization lead for new car sales• Organised concept and ideation workshops with the Daimler IT Innovation Lab• Researched and wrote a report for the EU SME Centre (Digital Marketing Essentials for China) to assist European SMEs with practical market-entry and branding suggestions

• Monitored Volkswagen's brand performance and optimized its digital marketing campaigns• Analyzed the user behavior of Chinese automotive consumers with data from opinion mining• Identified and analyzed industry trends such as emerging technologies, apps and user behavior and provided actionable insights to clients in the automotive industry

• Researched and presented internal reports on policies and sector developments in China, particularly on 13th Five-Year Plan, “Made in China 2025” and the Market Economy Status of China• Only Chinese Trainee selected and entrusted with sensitive information in the Trade section; utilized bilingual fluency and cross-cultural background to combine understandings from East and West to provide a unique perspective to the Delegation

• Cooperated with eight students to create a business development strategy for a start-up that built a sports team management app• Conducted market-sizing and market-entry analysis on the top three sports markets in America and Europe to deliver actionable intelligence