Insightful/Creative/Energetic. Strategic problem solver.Driven by results - develop strategies and programs that drive consumer engagement, increase brand preference, and grow the business.Most recently, Chris was the Chief Marketing Officer and a member of the President’s cabinet at Indiana University of Pennsylvania (IUP), where he was responsible for the strategic leadership and management of a university-wide marketing and communications division. Chris and his team developed a new brand platform and launched all new creative efforts designed to sharpen IUP’s brand image and showcase the amazing work of its faculty, staff, students, and alumni. Chris began his work in higher education in 2018, after a nearly 30-year advertising career developing communications strategies and marketing campaigns for some of the world’s largest brands, including Bank of America, ExxonMobil, Sony, Morgan Stanley and Citi. Throughout his career, Chris has been focused on uncovering key consumer insights that lead to differentiating strategic and creative solutions. He has a Bachelor of Arts in English from Susquehanna University and recently earned a Masters of Arts in Higher Education Management from Stony Brook University in 2020. Chris is married to his college sweetheart and has three sons.
Listed skills include Integrated Marketing, Advertising, Marketing, Digital Strategy, and 29 others.