• Entrepreneurial executive with broad experience in leading new companies and divisions of large organisations to conceive, launch and grow innovative new products, revenue streams and services. • Expertise in automotive, electric vehicles, online and mobile content, video game and app publishing. • Experience in securing strategic partnerships, marketing, sales, strategy, operations, technology, digital transformation and product development. • Ability to manage multiple stakeholders and complex business operations in rapidly evolving markets while managing risk and maximising growth. • Experienced in leading functionally and geographically dispersed teams. • Strong capability in Board reporting, capital raising and stakeholder & investor engagement. Increased revenue by 84% in H1 FY24 and doubled market capitalisation in current role as CEO of ASX-listed car subscription innovator. Secured strategic partnerships with Uber, Airbnb, Aon, Hyundai, Genesis, Subaru and Peugeot and significant strategic investments from Turners Automotive, RACV and SG Fleet. In prior roles, led Hasbro Interactive’s video game publishing business in Europe & Asia, launched Vodafone’s mobile content propositions in Europe, restructured one of the first global video-on-demand channels and managed Microsoft and PBL (Channel Nine & ACP magazines) mobile propositions in Australia. Established the Asia Pacific operations for a major video game publisher and then took responsibility for the US$50M Europe & APAC business, launched some of the first mobile game and mobile advertising propositions and delivered many new innovations and strategic partnership deals in the rapidly developing digital and automotive industries. Co-founded online car classifieds aggregator, CarGrabber, launching with more cars than Carsales.com.Developed strong marketing capability in early career – progressing to sales/commercial development before moving into leadership roles in the digital sector. Career progression due to an ability to thrive in evolving environments. Demonstrated resilience and innovative thinking to manage significant challenges brought about by disruptive technology, organisational change and market conditions. Quick to recognise opportunities and passionate about developing strategy and launching new products to fully exploit emerging markets.
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Chief Executive OfficerCarly Car Subscription Jul 2014 - PresentSydney, New South Wales, AuACHIEVEMENTS• Launched Carly Car Subscription in March 2019, achieving rapid growth and establishing as a leader in the car subscription industry in Australia & NZ. • Due to the success of Carly, secured over $4m strategic investment from automotive industry leaders SG Fleet (ASX:SGF), the largest fleet management company in Australia and; Turners Automotive (ASX:TRA), the largest seller of cars in New Zealand. • Achieved 84% revenue growth in H1 FY24 despite vehicle supply restrictions and limited marketing budgets• Launched EV Trial in March 2024, a simple and cost-effective way for individuals and fleets to experience electric vehicles before they make the long-term commitment to buy • Implemented AI functionality to optimise customer verification, insurance and marketing• Launched car subscription programs including electric and hybrid vehicles with Hyundai, Genesis, Suttons, Alto Group, SG Fleet and Turners Automotive • Secured world-first strategic partnerships with Uber, Airbnb, Aon, InterLeasing, LSH, Subaru, Peugeot, Custom Fleet and Orix. Negotiated strategic investment from RACV at 20% premium to market and launched co-branded services, ultimately becoming the first company entrusted to manage co-branded marketing campaigns on behalf of RACV.• Conceived and led the launch of new sharing economy and mobility products including rideshare rentals, car share, accident replacement for Uber & RACV, airport pick up, luxury rentals for Mercedes and experiential marketing campaign for Subaru identified by Mumbrella as one of the Top 5 product launch campaigns of 2017. • Recruited new leadership team and mentored existing employees into senior roles. Created a supportive and open culture clearly communicating objectives, celebrating success both individually and collectively to engage employees and support high retention rates. -
Chief Executive Officer & Executive DirectorCarly Holdings Limited (Asx:Cl8) Jul 2014 - PresentSydney, New South Wales, AuCompany Background: Carly Holdings Limited (ASX: CL8) is a leading ASX listed player in the rapidly evolving car subscription industry, operating at the intersection of the digital economy and the automotive industry with Carly Car Subscription and EV Trial. The company is embracing the trend from ownership to access, providing an alternative to motor vehicle leases and loans and facilitating the transition to electric vehicles. Scope of Role: Reporting to the Board with overall responsibility for the operation of ASX-listed company including sales, marketing, finance, product development, technology, strategy, HR, legal, corporate partnerships and investor relations. Directly responsible for transitioning from a privately owned startup to a listed public company, significant revenue growth, securing strategic partnerships and launching innovative new services including car subscription, rideshare rentals, car share and online ID verification. Joined the company shortly after ASX listing and took responsibility for overhauling strategy, launching new products, repaying debt, raising capital, securing new shareholders and negotiating strategic partnerships. -
Managing Director & FounderNitro Media Australia Pty Ltd Aug 2008 - Aug 2014Nitro Media lead the development, launch and operation of mobile and online businesses and was the largest Australian distributor of mobile apps to telcos with over 1000 titles launched by 2012. Beyond mobile apps, Nitro Media provided digital strategy and consulting services. Partners and clients include Telstra, Optus, VHA, Digital Turbine, Namco Mobile, Player X, Zed, PaybySnap, Glu and Mondia Media.Founded the company to serve a need for foreign digital companies to establish online and mobile businesses in Australia. • Facilitated market analysis, opportunity scoping, licensing deals and ongoing operations for a range of firms in the mobile application, game, online security and payments industries. • Delivered sales analysis, marketing campaigns and business development services• Managed quality assurance, deployment and porting teams in Philippines, India and Spain • Consulted on development of new global services • Australian Director of Zed Mobile Australia Pty Ltd
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Group Mobile DirectorNinemsn Dec 2005 - Jul 2008North Sydney, New South Wales, Auninemsn was Australia’s leading online portal, combining Microsoft’s Hotmail, Messenger, Search and Advertising products with PBL’s stable of iconic television and print brands Nine News, Cleo, The Footy Show and Ralph. The Mobile Group was formed in 2005 to extend the company’s operations from a maturing online industry to the nascent mobile industry and pre-empt where customer eyeballs and advertising dollars would migrate. responsibility for ninemsn's mobile business in Australia including Channel Nine, ACP magazines and Microsoft's suite of mobile products, 5th Finger mobile marketing agency and HWW entertainment guides. Managed eight direct reports and forty staff in total. Reported to CEO.• Lead ninemsn through the transformation from web to mobile and then from text and mobile internet to apps. Delivered organic growth, integrated acquisitions and developed new revenue streams.• Founder and Chairman of the AIMIA backed ‘You Can on a Mobile’ consumer education campaign, securing cross-industry support and funding from Naked, Three and Telstra. -
Managing DirectorGamer.Tv/Twi Mar 2003 - Jul 2005Managing Director, Gamer.tv London Gamer.tv employs 50 staff and is a subsidiary of IMG/TWI, the worlds largest sports and lifestyle marketing and management firm. Gamer.tv produces content for television broadcasters, online and mobile operators.
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Head Of Business Development & ContentVizzavi(Vodafone) Feb 2001 - May 2002GbOversaw establishment of web and mobile games business in UK, France, Germany, Spain, Italy, Portugal, NL & Greece. Managed strategy and content acquistion for games, music, sport and adult content. Worked on early strategy for Vodafone Live! -
Commercial DirectorHasbro Interactive International Apr 2000 - Jan 2001Pawtucket, Ri, Us -
Managing DirectorHasbro Interactive International Apr 1997 - Apr 2000Pawtucket, Ri, Us
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Marketing ManagerRoadshow Entertainment Nov 1995 - Apr 1997
Chris Noone Education Details
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St Augustines College -
University Of Technology SydneyMarketing
Frequently Asked Questions about Chris Noone
What company does Chris Noone work for?
Chris Noone works for Carly Car Subscription
What is Chris Noone's role at the current company?
Chris Noone's current role is CEO at Carly Car Subscription.
What schools did Chris Noone attend?
Chris Noone attended St Augustines College, University Of Technology Sydney.
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