From idea to delivery, I develop high-impact content for B2B and B2C markets. I manage the entire scope of content development, from research to writing, to design, to content marketing strategy.

Key responsibilities: • Developed formal brand guidelines to strengthen brand identity/awareness and establish visual and tone consistency across all areas of the company, including all teams, freelancers and agencies• Introduced systems to improve workflows, deadline adherence and project prioritization• Manage a team of internal and outsourced creative professionals to ensure all branded materials are developed according to brand standards and project deadlines.• Provide art direction and copy direction on all campaign creative• Develop a full-funnel range of content to support marketing programs, including case studies, ebooks, white papers, reports, blogs, infographics• Maintain a library of customer-facing content aligned to all stages of the buyer journey and marketing funnel• Partner with demand generation, customer success, sales enablement, services and product teams to ensure all areas of the organization are “flying in formation” in accordance with messaging and brand• Regularly review active content development and campaign plans to avoid potential creative team bottlenecks and meet multiple simultaneous deadlines

Responsible for leading all customer communication initiatives and customer-focused marketing programs to strengthen retention and advocacy activities.

Create and deliver strategic marketing content at all stages of development including concepting, writing, designing, illustrating and producing complete digital and content marketing plans for implementation.

Planned, wrote, designed, launched and monitored the effectiveness of customer-facing promotional and social communications for a wide range of digital marketing, demand generation, nurturing and account-based marketing (ABM) programs. Responsible for the art/creative direction and primary execution of digital creative (display, PPC, content marketing collateral, landing pages, etc.), as well as providing art direction on high-profile print and corporate branding initiatives. Reinvigorated and transformed the marketing resource library from static content (white papers, analyst reports) into dynamic infographics, eBooks and interactive online experiences. Led a global rebranding initiative to strengthen brand consistency and recognition, rolling out new creative guidelines to all areas of digital and print creative in the US and all regions. Elevated digital inbound traffic by increasing year-over-year audience reach (+350% increase) and engagement (+89% increase) by adopting a personal-based content strategy and implementing creative improvements, ad group testing, programmatic retargeting and landing page enhancements. Managed paid social and maintained the content calendar for the Aspect blog, Twitter, LinkedIn and Facebook accounts.

Led a team of in-house and agency designers to ensure on-time, on-brand delivery of print and digital marketing collateral. Implemented global corporate campaigns, including writing messaging, coordinating photo shoots and providing art direction to in-house and agency staff. Managed a major website translation effort through a Sharepoint architecture, localizing all site content to 8 languages.

Internal Account Manager and Copywriter, responsible for assigning, tracking and ensuring on-brand execution of marketing and sales support collateral.

Served as liaison between marketing clients and in-house creative staff to achieve on-time, on-budget execution of collateral for 19 accounts.

Closely collaborated with product owners and design teams to deliver superior creative collateral. Pitched and executed concepts while managing a large number of tight deadlines.

Coordinated communications between the editorial team and textbook authors to ensure timely publication of textbooks.