Chris O. Email & Phone Number

Melbourne, Vic, Au

Melbourne, Australia

Brand strategy, artwork design (InDesign & Photoshop), media planning & buying, editorial development, social media management, and business development.

Melbourne, Australia

Melbourne, Australia

Media Director in charge of all clients’ advertising spend, including Kubota, Incitec Pivot, Rapid Spray, Marcus Oldham and Field & Game. Planned and bought across all media channels, with constant collaboration with internal departments such as creative, project management and design teams to ensure most effective outcomes.Specialised in media strategy, connecting first & third party data, extracting insights and using online reporting platforms.

Melbourne, Australia

Digital lead on NAB’s Personal and Business Banking group, acting as the primary point of contact for deep-dive data analysis and strategic insights; affiliate marketing direction; campaign strategy and implementation; stakeholder management; process improvement; staff training and development

Melbourne, Australia

This role involved the sale and education of TENPlay’s digital advertising space across web, smartphone and tablet to media agencies and direct clients; leading the development of responses to client briefs; and representing the TEN brand for Victoria

Melbourne, Australia

This role involved the development and implementation of online media campaign strategy, and the analysis and summary of complex data sets for several retail-based clients such as Kmart, Dan Murphy’s, Red Rooster and The Good Guys.

Melbourne, Australia

Established a successful digital offering with the Business Director, having identified a gap in the current organisational suite of services, specifically the effective utilisation of digital marketing.Key responsibilities included extensive online planning (including Search Marketing); detailed reporting and analysis; consumer insights and research consolidation; strategy creation and implementation; and procurement of advertising for more than 15 traditional media-based clients

Melbourne, Australia

Worked across a wide range of digital clients, including Ford and Disney. Responsible for planning, strategy and buying on key products, campaign analysis and team management.

London, United Kingdom

One of the leading Direct Response media agencies in London. My main responsibilities included: media campaign implementation across all mediums (TV, press, radio, online); utilisation of bespoke media tools to report and analyse campaign performance; and creation of competitor documents for a range of direct-response based clients.Moved into their Digital area mid 2004, working predominantly across Search Engine Marketing clients - managing, reporting and optimising smaller client campaigns. Quickly learned technical systems such as Atlas, Tango Zebra and an in-house SEM tracking & optimisation platform.

Working with a Partner and a Senior Manager across multi-million dollar clients such as Nandos, Yakult and Melbourne Aquarium, Mitchell's gave me a great stepping stone into the media industry supported by a wealth of experience to lead me.Main responsibilities were compiling and analysing report data; translating data into easily understood charts and tables for senior clients; tracking of campaign performance across 5 media channels; purchasing and negotiation of media; and organisation of media billings

Mini-Mba In Marketing

Information Technology Project Management

CAPM - PMBOK, Prince2, Microsoft Project

Online Certification, Global Postharvest Loss Prevention: Fundamentals, Technologies, And Actors, 90% / A

Weekly assignments and essays to explain the causes, impact, prevention methods, solutions, and major stakeholders involved in global.

Diploma Of Advertising, Advertising & Marketing

Education record

High School