Chris Ogilvie-Taylor F Idm Email & Phone Number

Providing educational digital technology worldwide with emphasis on the latest large sized touchscreens. MGI is a global company developing, creating, supplying and supporting interactive solutions for education, business and government. My principal role in the company is making contact and establishing relationships with senior educators and administrators in schools and colleges worldwide, appointing and working with our country distributors, delivering added-value to our many clients and initiating marketing campaigns to our target audiences. In addition to the provision of edutech, MGI provides learning software and teacher CPD training on edutech.

Appointed by the group board of Collett, Dickenson and Pearce (advertising), I set-up the company as a direct marketing agency specialising in relationship marketing for the technology sector. Our creative and strategic services assisted our clients in maximising their marketing spend to achieve repeat and increased business from past and present customers and to develop their loyalty to brands and services.

I was approached by the great ad man Nigel Grandfield to establish a direct marketing agency to work alongsde his fast growing ad agency. Working for blue chip clients, we produced strategic and tactical dm programmes all designed to generate direct channel revenues.

I was approached by British Telecom/Yellow Pages to set-up a new division to market their b2b commercial address database as a selectable series of postal lists by type of business. This business sold over £1,000,000 under my leadership in its first year and traded successfully for 25 years. My role covered all aspects of sales and marketing, reporting to the General Manager of Yellow Pages.

Started on a trainee programme with the advertising agency Leo Burnett, moving to Masius as a production executive and onto Ted Bates as an account handler in their international agency division. During this period of ten years I worked alongside some of the best known names in advertising and many who became agency founders.

Education record

A Levels

High School, All Curriculum Subjects

Education record