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Chris and his team answered a key strategic question brought up by Kroger as their #1 Priority: How can Kroger best gain and maintain new, loyal shoppers? After over $30,000,000 invested, a Research and Planning System evolved which enabled Kroger to answer this question. This system allowed SIRS to identify how to gain new and loyal shoppers in existing operations through merchandising, operations, advertising and storing decisions, how and when to remodel stores, where and what type of stores to locate in a specific site and which additional departments, services or categories have the greatest impact on sales and how department sales and profit can be optimized - marketwide and on a store by store basis.Today, Chris's goal is to share this Retail Marketing Knowledge System with Retailers and other Service Industry Companies.Specialties: Market Research & Planning; Creating Marketing Knowledge systems
Service Industry Research Systems
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CeoService Industry Research Systems Jan 1985 - Present
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CeoService Industry Research Systems Jan 1985 - Nov 2009SIRS creates Integrated Marketing Knowledge Systems based on POS Data Analysis Models, integrated with Sales-Predictive Primary & Secondary Research, combined with Team Action Plan Development and Organizational Learning Techniques. These “extras” add and help transform data into increased department and total store market share and business building knowledge.
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Director Of Research & PlanningKroger Jun 1970 - Jan 1985Chris & his team's work and methods were described as "the fundamental strength of Kroger" by Kroger's CEO in Forbes Magazine.
Chris Ohlinger Skills
Chris Ohlinger Education Details
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Marketing And Operations Research -
Engineering
Frequently Asked Questions about Chris Ohlinger
What company does Chris Ohlinger work for?
Chris Ohlinger works for Service Industry Research Systems
What is Chris Ohlinger's role at the current company?
Chris Ohlinger's current role is CEO at Service Industry Research Systems.
What is Chris Ohlinger's email address?
Chris Ohlinger's email address is co****@****inc.com
What is Chris Ohlinger's direct phone number?
Chris Ohlinger's direct phone number is +185978*****
What schools did Chris Ohlinger attend?
Chris Ohlinger attended Northwestern University - Kellogg School Of Management, United States Military Academy At West Point.
What skills is Chris Ohlinger known for?
Chris Ohlinger has skills like Market Research, Customer Insight, Strategy, Consumer Behaviour, Marketing Research, Integrated Marketing, Quantitative Research, Segmentation, Competitive Analysis, Competitive Intelligence, Advertising, Brand Equity.
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1sirsinc.com -
Chris Ohlinger
Tacoma, Wa3swinerton.com, globemachine.com, korsmo.com
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