Christopher Olive Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, Us

I transformed a small e-commerce company with 10 FTEs into a B2B enterprise service provider with 35 FTEs through market strategy creation, partnership development, marketing campaign execution, and business operations optimization.• Developed and executed a go-to-market strategy across 3 distinct product lines that drove more than 80% of total revenue.• Created a B2B product roadmap, including SaaS integration services, custom development, data integration, and consulting, resulting in 50% YOY growth for multiple years.• Planned and executed integrated ABM marketing campaigns driving customer acquisition to support multiple service and product launches, consistently resulting in over 6:1 ROI.• Developed and executed a content strategy to communicate a brand identity and value propositions, which resulted in a 50% increase in market awareness and customer engagement.• Hired and developed a marketing and sales team focused on collaboration and continuous growth from $0 to $8M in annual revenue in 3 years.• Doubled the average length of customer support employment from 1 to nearly 3 years by including them in product planning, thereby improving the team's culture and making them more valued and engaged.• Supervised both US and international teams, overseeing 4 marketing employees, 2 customer service managers, 2 product managers, 2 sales managers, 2 lead engineers, and external agencies.• Reduced product development time by 20% by establishing and optimizing marketing processes, workflows, and systems to centralize information and standardize product messaging using Google Docs, Skype, Slack, Jira, and Confluence.

Boston, Massachusetts, Us

• Increased sales conversion rates by 40% within 2 years using SugarCRM, Google Analytics, and web optimization tools to create and manage campaigns, including PR, SEO, SEM, social media, email marketing, lead generation, content marketing, and partner communications.• Created a partner network with vendors and sales channels that opened 4 new product opportunities: integrating CRM, helpdesk, ecommerce, and anti-fraud software.• Collaborated with product management and development teams to determine design and communicate messaging, leading to a 10% increase in customer lifetime value in less than 12 months.• Conducted market research and competitive analysis that informed better product strategies, development, and positioning, increasing profit margins by 20% in 3 years.• Established reporting metrics and KPIs around marketing, product management, and overall business profit margins using Looker and Google Analytics.

I led the integration of business and marketing operations, including customer relationship management (CRM), help desk software, and email marketing, which eliminated redundancies and streamlined business processes, thereby reducing operating costs by at least 20%.• Managed a team of 4 marketers in content marketing strategy that included videos, infographics, blogging, email marketing, SEM / pay-per-click, social media, SEO, landing pages, and website design.• Increased total company revenue by over 30% within one year by creating a consistent product strategy and establishing standardized marketing campaigns across multiple product lines.• Through product management, loyalty programs, and digital marketing campaigns, increased B2C customer acquisition rates by 40% and lifetime value by over 100% within 18 months.• Increased the total digital media ROI from 22% to 150% by refining targeting, messaging, technical ad delivery, and audience.

Newton, Ma, Us

I directed the marketing communications, lead generation, brand awareness campaigns, events, and overall content strategy for a $100M online media and events publisher.• Generated over $10M in directly attributed annual revenue through integrated marketing campaigns by educating marketers on digital campaign ROI and the technology marketing purchase process.• Developed a team of marketers from entry-level to senior managers, including public relations, field marketers, email marketing, and content creation.• Increased brand awareness by nearly 300% by collaborating with partners like Google, The CMO Council, and eMarketer.• Awarded "Best Conference" by American Business Awards for live and online events about online marketing.• Led the adoption of Salesforce CRM and sales/marketing automation products.

Newton, Ma, Us

• Demonstrated a 20% annual growth in brand awareness each year.

Armonk, New York, Ny, Us

Managed global marketing and advertising execution, supporting the e-commerce and channel marketing teams. Oversaw the cross-functional team in the transition of commerce engines.• Generated $1.8M in additional online sales through the ibm.com e-commerce site.• Supervised marketing managers who produced email, websites, advertising, and sales collateral.• Developed the channel and business partner communications program used by internal sales.

Conway, Arkansas, Us

• Enabled IBM marketing to run 35% more digital campaigns through data-driven campaign management, reporting, and automation.• Increased customer engagement by over 50% through improved database design, online marketing systems infrastructure, and email campaigns.