Director Corporate Communications
Us
Managed $1.3 M corporate communications budget and team responsible for strategic messaging, public relations, industry analyst relations, global advertising, branding web presence, product launch support, online marketing, web seminars, trade shows and events, and employee communications. Created comprehensive electronic marketing programs, including print and email invitations plus web seminars to technical audiences; generated $3.7 million additional revenue. Developed and launched content-rich web sites for customers. partners, press and analysts; streamlined navigation and presented compelling messages appropriate for each audience. Increased company's PR exposure by 50% with business press and by 35% with industry analysts in first year; reduced PR budget by 70%.