Founder and leader of consulting practice providing fractional CMO services to transportation and technology companies. Services include marketing strategy development & execution, partnership development, technology definition & integration, marketing/communication plan development & execution, and go-to-market planning & leadership.

Executive leader responsible for market development, advertising & promotion, market intelligence and strategic corporate partnerships.

Executive leader of innovation, strategy, growth and operations for North America's most used trucking application for professional drivers.

Responsible for developing and implementing the strategic growth plan for the Commercial Vehicle Operations (CVO) and Revenue Services (RS) lines of business providing outsourced technologies and operational solutions to transportation-oriented companies, as well as state and local governments. Managed and streamlined $3 million budget and daily operations for direct sales force of over 50 sales professionals.• Developed and oversaw $2.5 million marketing plan that retooled all facets of the CVO groups’ marketing for an overall improved digital presence designed to create a continuous feedback loop throughout the user and prospect communities• Captured 25% of the addressable market in first six months through launch of a CVO product offering • Achieved 100% win rate on bids for public Request for Proposals (RFPs) ranging from customized software development, to technology and infrastructure solutions, to fully-outsourced technology and operations procurements

Developed and successfully executed all facets of the growth strategy for industry-leading SaaS-based telematics company; integrating machine-to-machine, IoT and big-data solutions to education, government, construction, utility and corporate clients throughout North America. Executive oversight for the successful implementation of company-wide CRM and integrated marketing platform(s) to facilitate effective lead generation and integrate the company’s digital presence with internal customer care and sales data. Led cross-functional teams to ensure company-wide alignment and collaboration through integrated technologies. • Growth strategy yielded 10x revenue growth over 5 years• Doubled market share for core markets, while increasing average revenue-per-unit and profitability• Successfully adapted and introduced the brand and product lines to new verticals• Diversified and expanded marketing and sales teams from 10 to over 100, gaining the reach and expertise needed to increase penetration of existing and new markets• Served as the “face of the company” by speaking at national industry events and conducting media interviews, including an appearance on the Today show

Spearheaded sales management for technology and Business Process Outsourcing (BPO) services for mid to large-sized companies and governments globally. Represented a diverse portfolio of technology and operational outsourcing solutions for government programs, including: Medicaid, EBT, Taxation, Unemployment Insurance, Child Support Collection/Distribution and Electronic Tolling.

Developed and implemented the growth strategies and responsible for leading the execution of all sales and marketing initiatives for the PrePass line of business.• Successfully exceeded all growth expectations for the service by growing the customer base nearly 800% in 4 years• Created PrePass digital presence and doubled overall market awareness while communicating the service's strong value proposition for prospective subscribers• Reorganized and doubled the size of the direct sales force and implemented a 50 person inside sales department