Ventured into the consulting world, nurturing new and scaling brands to optimize eCommerce tech stacks, define business rules, find the right audiences, and ride the lightning bolt of growth where unique brands meet the D2C sales funnel. I excel at optimizing eCommerce sites for conversion, performance marketing setup and management, email/SMS automation, and visual reporting to stakeholders. It’s all about profitable growth and scale.

Re-imagined digital D2C commerce at Boody, both on multiple global Shopify Plus shops, and on Amazon. When I started, Boody was a startup in the sustainable underwear space. Leveraging data-driven insights we aggressively advanced sales 20x to over $10M annually! Focused on building an engaged email and SMS list of 50,000 customers in a business very reliant on customer retention, subscription, and recurring purchase. Cultivated relationships with agency partners and in-house team to churn out best-in-class marketing campaigns. We leaned heavily on diversifying new customer acquisition and drilled down hard on automated customer life cycle and retention tactics to magnify performance. Tech stack: Shopify Plus, Klaviyo, Attentive, GA4, Amazon, Optimizely, Okendo, Lexer…

Took over Global eCommerce Operations for Gaming Peripherals company. In a difficult time for Mad Catz, my role was to dismantle existing, costly eCommerce channels and build anew. Migrated D2C site from NetSuite to Shopify Enterprise, with zero down time and major cost savings. Proposed and implemented a best-in-class system upgrade that slashed costs, had the potential to scale with a strong growth model, and eliminated a quarter million annually in fraud loss. This was my intro to the publicly traded corporate world and I learned a ton here, but alas, Mad Catz closed their doors in 2017, and it was time to move on.

Created e-Commerce Division from the ground up ($0 to over $100 million in sales), developing every aspect from web development, customer lifecycle management/optimization, digital marketing, and warehouse logistics. Owned and cultivated all e-Com Operations including multiple web sites, P&L ownership, warehouse automation, and staff development. Grew highly engaged list of 250,000 email subscribers that accounted for over 30% of annual revenue. Assembled, mentored and trained a specialized team of 20 and facilities in two states to handle high volume order feed. First mover in digital commerce spaces including Amazon, Google, Meta learning, adapting and iterating along the way.

Managed a 20 million pound metals inventory of products in multiple locations for several large industrial clients. Increased department efficiency rate by reducing errors throughout key processes. Interacted with procurement managers and drivers to ensure timely and accurate delivery of product. Worked extensively to develop database system to replace antiquated paper system.