Senior Web Campaign Specialist
Current✔Manage the build of digital fundraising campaigns which include peer-to-peer fundraising platforms, donation forms, ticket purchasing forms, and annual giving campaigns to support revenue goals✔Support build and manage project deliverables of Mid-level and Signature campaigns (Relay for Life Youth, Relay for Life Community, Cops for Cancer, Run for the Cure, etc) portfolio of over $60M✔Utilize platforms such as Blackbaud - Luminate Online and DonorDrive alongside Google Analytics (UA &… Show more ✔Manage the build of digital fundraising campaigns which include peer-to-peer fundraising platforms, donation forms, ticket purchasing forms, and annual giving campaigns to support revenue goals✔Support build and manage project deliverables of Mid-level and Signature campaigns (Relay for Life Youth, Relay for Life Community, Cops for Cancer, Run for the Cure, etc) portfolio of over $60M✔Utilize platforms such as Blackbaud - Luminate Online and DonorDrive alongside Google Analytics (UA & GA4) to create optimized online fundraising solutions ✔Manage testing & quality assurance for digital fundraising websites & online forms for functionality, accessibility & Salesforce/IATS's integration ✔Act as first-response for escalations, errors, or troubleshooting issues and recommend solutions-based approaches ✔Monitor campaign performance, and identify areas of improvement against benchmarks & KPIs using Google Analytics and Siteimprove✔Implement creative assets for a variety of pages for cancer.ca using Sitecore & Photoshop on a weekly basis to reflect current campaigns & programs Show less