My current role is Senior Director of Digital Marketing at Banner Health, the largest hospital system and employer in the state of Arizona. My responsibilities include driving content, service line marketing, and website development strategies. Since joining Banner Health in 2018, I have helped transform Banner Health to expand its digital footprint through a comprehensive digital marketing stack. In the short time I've been with Banner, I have led a strategy that has doubled website traffic, increased conversions to Primary Care and Urgent Care significantly, implemented a strategic marketing framework, launched a new blog and social media strategy, and worked on significant Digital Front Door work to transform the website in to a conversion platform.

President of the Board of Directors for the American Marketing Association, Phoenix Chapter. Elected for the 2022-2023, and again for 2023-2024. Prior to that served as interim president from October 2021 to June 2022.

Contractor, working with healthcare industry clients on consumer digital acquisition strategy

Arizona Service Area lead in charge of elevating the Dignity Health digital footprint. Responsible for all strategy related to web, social media, and other digital marketing methods to enable our system to engage with consumers across all devices.

Responsible for providing insight and business analytics to Dignity Health Arizona Market. Conduct strategic assessments for business development opportunities in the Arizona market.Also collaborate with Dignity Health corporate strategic planning to provide market data and competitor analysis.

Served as the primary resource for Dignity Health East Valley (Mercy Gilbert Medical Center and Chandler Regional Medical Center) for providing strategic direction via data intelligence. Worked with senior and executive leadership at the hospital, market and corporate level to provide market insight and analytics.

In 2011, Chris started Congruity Solutions to fulfill a dream of helping small businesses find answers to problems. Whether its a web platform to promote their business, improving IT infrastructure, creatively solving a Point of Sale problem, or analyzing and improving business processes and practices; Chris has been a pragmatic problem solver for companies in Arizona and beyond.

Demographic Analysis - Provide clients with expert insight on emerging demographic trends at local, county, region, and national levels. Strong experience with Claritas demographic data and mapping.Competitive Analysis - Develop lay of the land within marketplace and advise clients using available competitor inpatient and outpatient performance data from the perspective of payor, DRG, service line, age, and gender. Drill and focus on specific strengths and weaknesses in competition to develop strategic planning tools for near and long term horizons.Facility Planning and Operational Analysis - Specific department and key planning unit analysis geared toward the proper utilization of existing hospital assets. Using existing data provided by clients, I am able to construct five and ten year projection models to determine if adequate capacity exists on a room by room basis, including inpatient beds, operating rooms, emergency departments, radiology equipment, and other measurable hospital areas of need. I work with architects to develop an inventory of needs in master facility planing engagements.

• Created a demographics database using Claritas demographic data and Microsoft Access.• Created custom demographic reports with Crystal Reports, which cut process time and eliminated the cost of requesting reports from third-party data vendors.• Developed a linked network of analysis tools, which eliminated redundant data entry and in turn increased productivity. • Organized a team to create a web-based interactive client area on the HealthCare Concepts homepage to facilitate communication between the consultants and the clients. • Conducted research based on the needs of particular projects, using the Internet and Healthcare Journals. • Redesigned website • Served as technology “help desk” for company, including troubleshooting all computer problems, software support, and network administration.• Performed “ad-hoc” database queries using complex health care databases.