Provided marketing and communications expertise for NDAA signature programming. Created materials and messaging to increase attendance, subscriptions, and affinity to Notre Dame. Established and directed NDAA project management team, overseeing two reports. Devised and instituted new, efficient systems for marketing and communications projects. Generated, planned, supported, and launched new NDAA programs, including an award-winning daily Advent video series, a nationwide food drive, and a national census project. Supervised social media channels and grew following 79% on Instagram, 14% on Twitter, and 3% on Facebook while maintaining engagement rates more than double the industry average.

Provided media guidance and earned media placement for reports, essays, quotes, and interviews in outlets including the Washington Post, Politico, The Hill, and more. Created, copy edited, and distributed monthly newsletter to international audience, including latest news, updates, and insights. Planned, scripted, captured, edited, and released videos across a range of topics to advance IATP’s mission, including farm to table, farm to summer, and children’s nutrition.

Created coverage plans, captured footage, wrote scripts, edited features, and anchored daily sportscasts. Launched, produced, and hosted SportsZone, highlighting local athletes. Designed, implemented, and revisited a departmental social media strategy, launching a Twitter account that grew to 3,000 followers in less than a year. Hired and supervised two Weekend Sports Anchors, providing assignments for a tri-state area and ensuring daily deadlines and departmental budgets were met.

Provided play-by-play and color commentary ​for​ ​Notre Dame lacrosse, volleyball, and softball. Interviewed coaches and student-athletes weekly to gain insight into the team for live broadcasts.

Planned, designed, wrote and/or edited all 396 pages of an award-winning publication. Managed a staff of thirty student designers, writers and photographers to meet bi-monthly deadlines.