Marketing Director, Interactive & New Initiatives
Purchase, New York, Us
Develop interactive and (communication) innovation strategy and deals for all brands• Developed breakthrough consumer involvement campaign (Pepsi Creative Challenge) and operating system; received “PepsiCo 3D Marketing Award” - highest honor across all PepsiCo divisions globally• Created internet, mobile, gaming programs: Pepsi & China Mobile, Mirinda & 9you games, 7up & Mop.com • Build capabilities: Online Media Buying and Evaluation, Consumer Comments Tracking, Viral BBS seeding• Lead innovation deals: Pepsi Max Fashion Star (Reality TV), Pepsi Studio (Madame Tussauds Branded Exhibit)• Planned and managed multi-million RMB department budget; created barter deals worth over 15 MM RMB in media value• Wrote material and conducted marketing training for entire company – from 20 local bottler teams to global marketing team• Planned and facilitated 2-day Leadership Challenge Course for marketing managers