Christopher Baker Email & Phone Number

New York, New York, US

New York, New York, US

Responsible for building NFP’s marketing technology stack while influencing high-quality, nimble execution of digital deliverables. Helping sales, technology and marketing teams to leverage the best processes, tools and platforms for end-to-end customer engagement activities (CRM, demand generation, social media, web, analytics, personalization and.

Franklin, TN, US

• Responsible for B2C and B2B digital marketing strategies across multiple consumer brands.
• Project Manager for the implementation of Akeneo PIM. Led a cross-functional team including 3rd party integrator to implement PIM. Wrote data requirements and data flow charts. Data flow from ERP (and secondary data.
• Project Manager for the development of new consumer websites and migrations of consumer websites to WordPress CMS. Led 3rd party developers on the integration of product data from PIM to online product catalog.
• Managed the development of a custom online tire fitment guide plugin/app. Led an internal cross-functional team in data gathering and 3rd party vendor in the plugin/app development.
• Led the planning and implementation of marketing campaigns for organic and paid media, print media, website, content marketing, search engine optimization (SEO), search engine marketing (SEM), email, and social media.
• Responsible for measuring and monitoring the overall performance of digital marketing campaigns, including identifying KPIs, building and presenting performance reports to Senior Leadership.

Nashville, Tennessee, US

• Led social media content marketing strategy for the US Trade Marketing Team of HUSQVARNA VIKING® and PFAFF® sewing and embroidery machines.
• Manage the monthly consumer emails campaigns for HUSQVARNA VIKING® and PFAFF®
• Monitor, listen and respond to fans/followers to drive leads and sales to dealer & retail channels.
• Manage the US consumer & dealer intranet websites for HUSQVARNA VIKING® and PFAFF®
• Compile reports for management showing campaign effectiveness and results.
• Implement action plans to build brand reputation, awareness and engagement

• Hands on design, development, implementation and maintenance of client landing pages, websites, shopping carts, content management systems (CMS) and blogs.
• Product development consultant for online automotive retail marketing portal, email results reporting portal and restaurant marketing portal to support multi-channel marketing campaigns
• Design, code and implement Email Marketing campaigns
• Deep dive into email marketing analytics to identify and optimize future campaigns
• Create and implement Social Media Marketing (SMM) campaigns, Search Engine Optimization (SEO) Plans and Search Engine Marketing (SEM)
• Perform website analytic reviews with clients using Google Analytics to determine SMART goals and implementation plans and strategies to reach those goals.

Daytona Beach, Florida, US

• Subject Matter Expert for email and text messaging best practices.
• Solicit customer feedback; translate feature request and enhancements into business requirements.
• Define requirements and work with engineering department to implement Automate Sales Mail Program and On-Demand Multi-Channel Marketing Portal for the automotive industry
• Oversaw the creative design of over 50 print marketing postcards and letters for on-demand marketing portal
• Responsible for corporate training on digital marketing best practices and standards, including CAN-SPAM compliance.