Chris Peña Email & Phone Number

New York, Ny, Us

New York City, Ny, Us

Brought in by the EVP of Consumer and Corporate Technology to lead a global digital transformation for brands like Calvin Klein and Tommy Hilfiger, shifting from regional to unified global platforms for Marketing, E-commerce, and Customer Insights.- Expanded and led a global team of 120 professionals across Product Management, Engineering, UX/UI, and DevOps, scaling from 2 to 8 direct reports across the U.S., EMEA, and APAC regions.- Transitioned to a global product model, reducing OPEX by 25% and DevOps costs by 30% by consolidating platforms like Salesforce Commerce Cloud, Marketing Cloud, Service Cloud, MuleSoft, and Salesforce Data Cloud.- Orchestrated Salesforce ecosystem integration, enhancing consumer personalization, increasing engagement, and contributing to a 10% YoY growth across owned channels.- Established and led a Global Center of Excellence, aligning strategic initiatives and supporting a scalable, agile product model.- Led innovation projects with GenAI startups to scale product design and accelerate outputs.1. Digital Transformation 2. E-commerce Strategy 3. Salesforce Ecosystem 4. Agile Leadership 5. Cloud Migration 6. DevOps Management 7. Omnichannel Strategy 8. Product Management 9. Global Team Building 10. Consumer Personalization

Jersey City, New Jersey, Us

Recruited by the CEO to build a global tech team, scaling from 1 engineer to over 100 across APAC, EMEA, and the U.S., modernizing operations for high-value clients like Visa, Amex, and Mastercard.- Directed a transition to Azure-based cloud infrastructure, modernizing operations across 15 countries and reducing service time by 50%.- Developed a modular B2B2C platform, launching client experiences in 30 days and achieving 60% efficiency gains.- Enhanced contact center with self-service capabilities, increasing utilization from 5% to 40%, and implemented RPA to cut manual processes by 50%.- Managed $10M CAPEX and OPEX budgets, securing PCI, SOC 2, and ISO 27001 certifications.- Championed Agile SCRUM, optimizing project time-to-market and quality.

London, Gb

Led digital consulting for Fortune 500 clients, serving as EY’s lead digital commerce expert, managing cross-functional teams for e-commerce and platform integration.- Directed teams of 5-30+ members for platform selection and deployment, focusing on omnichannel and platform-agnostic solutions.- Built partnerships with Adobe, SAP, and Salesforce for MarTech, CRM, and content solutions to enhance client capabilities.- Supported M&A due diligence, assessing scalability and integration needs.1. Digital Strategy 2. MarTech Solutions 3. Platform Selection 4. CRM Integration 5. Content Management 6. Team Leadership 7. M&A Due Diligence 8. Adobe Ecosystem 9. Client Relationship Management 10. Platform Agnosticism

New York, Ny, Us

Client Partner for Razorfish Technology Platforms Division with a focus on global digital marketing and hybris ecommerce platform engagements.

London, Gb

Responsible for building Pearson's next generation Ecommerce and Digital Marketing platform. The goal of the platform is to provide a self service platform for Digital Marketers and a API strategy for internal and external product development teams to support Pearson Digital Transformation Strategy and in alignment with our three key businesses; K12 Education, Higher Education and Professional Education. Responsible for leadership of all engineering, product management and delivery of the digital marketing and eCommerce platforms. Work with C level leadership and marketers across all of Pearson’s educations businesses globally to develop and execute a comprehensive digital marketing platform strategy to meet short and long term objectives. Serve as the platform evangelist in the design and build of the next generation digital marketing and eCommerce platform. Drove the evaluation and selection of a global web content management platform, an eCommerce platform and supporting tools and services. Lead the implementation of a global scalable, digital platform that includes Adobe Experience Manager (Adobe CQ) for Web Content Management, Elastic Path for our eCommerce engine, Adobe Marketing Suite for Analytics, Advise my engineering team on continuous integration best practices, the implementation of test driven development and the creation of a development framework for use by other internal and external partners. Strong hands on involvement in all aspects of the platform development and delivery. Primary technical contact for business sponsors from our Marketing and Product development organizations, maintain direct relationships with CMOs across the organization. Responsible for all budgeting and strategic planning for the online and ecommerce group; Responsible for supplier relationships across, software vendors, systems integrators and external partners. Responsible for globally distributed development and product management teams.

Providing solution architecture and project management services for Fortune 1000 companies on enterprise level projects; currently at Pearson Education involved in the implementation of an enterprise web content management platform. Was previously at Time Inc's Time Interactive Division providing project management services for several high profile projects, with a focus on enterprise web content management. JT Solutions also provides project management and technical strategy service for other large media and publishing clients in the New York area.Clients: Pearson, Time Inc., Nutrisystem, United Health Care, Tommy Hilfiger, American International Group (AIG), Rodale Press

Was responsible for Bond Technologies' Media and Publishing Practice- Supplied hands-on technical direction for large-scale client projects, from scope definition to delivery. Recruited, trained and mentored a growing technical and managerial staff. Established and controlled finances, time lines, resources, contract negotiations, partner relations and change management. Was responsible for managing a team of 40+ senior consultant, technical architects and project leaders. Had P&L responsibility for the practice. Clients Included Time Inc., Associated Press, Bloomberg, Capital Printing, Turner Broadcasting, Financial Times, Penguin Putnam, Simon and Schuster, and Scholastics

Executive Leadership- Managing Technical Professionals And Organizations, Management Information Systems, General

Bachelors Of Technology, Graphic Communications