Chris Pendl Email & Phone Number

Asheville, Nc, Us

Seattle, Wa

Seattle, Wa

--Launched and oversaw marketing and content strategy practice, accounting for 33% of agency revenue--Developed crisis communications and media strategy for Fortune 500 companies--Led branding, marketing and content development strategy for agency and clients, including Alaska Airlines, Hainan Airlines, Expedia, PATH and Tableau--Member of agency's executive team, reporting to the CEO, and responsible for strategic growth, team management, budgeting and planning--Developed strategy for marketing automation platforms (Marketo and Pardot) for agency and client programs--Oversaw creative team and lead creative direction and strategy to produce engaging content, including websites, videos, infographics, white papers, data visualizations and live event production--Developed white label resource strategy and pricing to extend agency capabilities and offerings--Sourced and qualified new business opportunities, developed proposals and pitch new business

Seattle, Wa

--Managed strategy and creation of in-channel branding, promotion, production and user experience for broadcast products reaching almost a half-million daily users.--Lead digital marketing strategy resulting in 25% increased engagement and awareness.--Created, produced and developed revenue strategies for events with the NFL and MLB to enhance brand position.--Developed the industry's first audit program with Nielsen to ensure 100% channel credit across all distribution channels.--Designed live multi-camera video streaming platform, including revenue strategy, studio design, distribution/archiving and remote broadcasts with industry-complaint audience measurement encoding.--Introduced tools to automate audio distribution increasing efficiency and cutting production time by 30%.--Developed content partnerships with MLB and NFL.--Managed production process -- from research, budgeting and storyboarding to shooting, editing and distribution.

--Lead production team on strategy and product development for national sports radio production platform.--Grew network reach to 44M people weekly in 36 months resulting in a 75% growth in revenue.--Managed talent acquisition, distribution contracts, and vendor relationships.--Created long-form audio content marketing for non-profit organizations to drive advocacy and revenue--while earning a Bronze Anvil award from the Public Relations Society of America.--Produced audio content for NASA's Space Shuttle Program to provide a richer user experience in their existing content creation.--Developed branding, sonic identity, and custom music for the Wall Street Journal's national radio program.

Atlanta, Ga

--Led production, branding, and in-channel promotion for the Atlanta Braves Radio network, the largest in Major League Baseball (MLB).--Coordinated production and delivery of sales assets during MLB broadcasts.--Created partnership with Atlanta Braves to share multimedia assets to enhance user experience and increase promotional opportunities.--Producer for Clear Channel's national radio production platform for news and sports formats.

Washington D.C. Metro Area

--Lead in-channel production and promotion for ABC Radio's news station during the 2004 presidential election.--Worked with sales management to create "proof of concept" assets for key sponsorship packages.--Contributed to ABC Radio's national production platform creating branding and promotional assets for news and talk radio stations.

Certificate, Business Intelligence: Techniques For Decision-Making

Certificate, Advanced Online Marketing

Education record

Associate Of Arts (Aa), Honors College