Chris Peng Email & Phone Number

Toronto, Canada Area

--Created long-term strategic objectives for the organization that are consistent' with the stakeholders interests with the past experience of working as VP Marketing at its former student organization.--Meet regularly to conduct its normal business and provide consultation to the president in-office regarding the planning of annual conferences and events.

Toronto, Canada Area

--Recruited and led a MKT team of 30 people both in China and Canada for a cross-national MKT campaign with brand re-establishment with fresh brand package and promotional contents, which resulted more than 5000 followers on SNS.--Supervised and Trained the China MKT Team with conference sales skills, with a result of 150% increase in delegates, which generated 220% in revenue growth over 2 years.--Initiated and delivered the Entrepreneurship Conference in Guangzhou, alone with… Show more --Recruited and led a MKT team of 30 people both in China and Canada for a cross-national MKT campaign with brand re-establishment with fresh brand package and promotional contents, which resulted more than 5000 followers on SNS.--Supervised and Trained the China MKT Team with conference sales skills, with a result of 150% increase in delegates, which generated 220% in revenue growth over 2 years.--Initiated and delivered the Entrepreneurship Conference in Guangzhou, alone with relocation of original conference to Beijing in 2011, which expanded our impact geographically with a increase of 8 collaborating schools and business partners.--Launched the annual Panel Series with renown guest speakers, such as Senator Vivienne Poy, and achieved on-site attendance of 200 people and 1,500 viewers on live-stream. --Co-branded with theOmelet for Mini TV-Series “Study Abroad”, with 0.5 million viewers over Youku Tudou and Youtube.--Launched the mentorship program providing alumni extra networking opportunities with over 300 participates in total. --Achieved an annual sponsorship of CAD$10,000 and 5 various internship positions for 4 consecutive years. Show less

Beijing City, China

--Created and executed national MKT campaign with multi-platform media distribution including billboard display, light box in city transits, airport, magazines, internet, with P&L management under a budget of CNY200million (CAD 36 million). --Coordinated with advertising agency on 3 in stage national campaigns carrying on the equity and benefit of NetEase, all of which were awarded the Gold Medal at Effie Asia-Pacific, and AMES both in 2013 and 2014. --Monitored digital MKT campaigns… Show more --Created and executed national MKT campaign with multi-platform media distribution including billboard display, light box in city transits, airport, magazines, internet, with P&L management under a budget of CNY200million (CAD 36 million). --Coordinated with advertising agency on 3 in stage national campaigns carrying on the equity and benefit of NetEase, all of which were awarded the Gold Medal at Effie Asia-Pacific, and AMES both in 2013 and 2014. --Monitored digital MKT campaigns with Google Analytics, and other vendor reports, and modified necessary on-going adjustment within the fast-paced IT/Media industry, which optimized its influence throughout the entire campaign period. --Collaborated with Top celebrities to reinforce the brand image, and obtained a extraordinarily preferable agreement by negotiation.--Distributed Ads precisely through Google AdWord on mobile devices with 45% reduction on Cost per Conversion rate.--Conducted and analyzed comprehensive marketing research with IT and Marketing consulting firms, to estimate the annual nationwide MKT performance for future strategy planning. Show less

Beijing, China

--Promoted the New high-tier Head & Shoulders to implement the Haircare Trade-up strategy with 20% sale growth. --Created shopper marketing plan for BHG with analysis of customer behaviours research conducted with marketing agency at 13 different supermarkets. --Category Managing the Personal Needs Centre in BHG’s hypermarkets with preferred shelving space against our competitor.--Participated and Learned through the BHG Retail Innovation Cooperation at the world largest Retail… Show more --Promoted the New high-tier Head & Shoulders to implement the Haircare Trade-up strategy with 20% sale growth. --Created shopper marketing plan for BHG with analysis of customer behaviours research conducted with marketing agency at 13 different supermarkets. --Category Managing the Personal Needs Centre in BHG’s hypermarkets with preferred shelving space against our competitor.--Participated and Learned through the BHG Retail Innovation Cooperation at the world largest Retail Innovation Centre.--Created fall-winter in store promotion for BHG and gained 15% more shelf and island promotion spaces for P&G products, .--Organized the BHG-P&G 10-year partnership ceremony, with venue and material set up for 200 attendants within short notice. Show less

Toronto, Canada Area

--Created promotional videos for both MKT and Sales, which contributed to the organization’s public credibility.--Cold-called more than 200 students in China with 15% conversion rate for our cross-culture conference.--Achieved an annual sponsorship of CAD$10,000 and 5 internship positions from various Sponsors.--Organized the annual Gala Dinner event at the lowest cost while keep in the top quality by negotiating with Ritz Carlton Hotel.

Toronto, Canada Area

--Efficiently organized and designed costumes for a stage drama, which was attended by 400 people--Directed the team of 5 creative members to work on the performance costume--Backstage supervisor under a highly stressed environment to ensure they were properly dressed

Chengdu, China

--Consulted customer on Beauty products by delivering positive brand image to create trust --Managed product stock to avoid over stocking as well as short supply to meet costumer demand--Maintained customer relationships under loyalty program with continues sales growth. --Organized seasonal make-up workshops, promotions, and annual department store anniversary events with revenue beyond KPI.

Bachelor Of Commerce, Rotman Commerce -Specialist In Management With Marketing Stream

Activities and Societies: University of Toronto Association for Canada-China Exchange of Leadership, 881 Drama Club

Summer Program In 2010 And 2012, Marketing In E-Commerce, Religious

High School Diploma

Activities and Societies: Head Prefect Prefect System, Columbia International College, Hamilton, ON • As the role model for peers.