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I have worked with some of the most amazing people to combine technology, media, culture and entertainment to create things that make a difference in people's lives. Be it leading the integration team to launch the iPhone in the UK for O2, developing the Oxfam Unwrapped Platform to create a totally new humanitarian model, leading the consortium to put the UK Government on interactive TV or building the World's biggest EDM festival for MDL Beast.I started my career at Ogilvy as a media planner and then founded DNA Consulting. We built the company from 2 people to over 300 over 14 years and after acquisition by Avenue A | Razorfish it became the UK Office of Razorfish and one of the most awarded and innovative digital agencies in the World. I then founded Fabric Worldwide a joint venture with WPP focused on solving the problems of data driven creativity for global clients. It pioneered ways to help businesses simplify their global digital data assets using machine driven intelligence and a global creative & services team to help them to use insights and behavioural understanding at scale to engage and inspire consumers.I then went on to lead Wunderman in the UK focused on supporting their transition from a legacy CRM business to a digital company.After leaving WPP I founded Machine Capital to pursue a portfolio of advisory projects and investment opportunities with high tech and marketing companies. This included advisory roles for Deloitte Digital, Cambridge Quantum Computing, Albion VCT, Converter Media and Curb Media. As part of this I was one of the early stage investors in Cambridge Quantum Computing led by Ilyas Khan the Chairman of the Stephen Hawking Foundation and I led the build out of their Quantum technology & business incubator. I then joined Studio of Art & Commerce as Joint CEO focusing on the delivery of projects that fuse media, digital and entertainment to create new cultural properties. This includes global broadcast, event and digital initiatives for clients including HSBC, Nokia and Weleda and similar incubated ventures for investors.My capabilities include:- Scale up CEO- Leadership of multi-discipline teams using data, AI, mobile and user experience - Digital transformation consulting and board level advisory roles- Global brand, digital marketing and media strategy- Investment and M&A strategies- Applications of Ai and advanced technologies
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Founder And CeoMachine FootballLondon, Gb -
Founder & CeoMachine Football Jan 2024 - PresentLondon Area, United KingdomMachine Football’s objective is to be the leading platform for sport investment and operations. Our technology enables investors and sporting directors to develop new performance and trading strategies and provides insight into every level of the market. Machine Football understands the value of the overall system rather than simple stats such as passes and tackles. This provides the foundations for new aligned football operations and an ecosystem of investor-focused products. -
Member Board Of DirectorsStudio Of Art & Commerce May 2018 - Jul 2022London, England, United KingdomI joined Studio as Joint CEO to partner with the original founder to lead the second phase of the business, during which time we grew group revenue by 10x over an 18 month period .This included developing the corporate client base adding global clients such as HSBC, Nokia and Weleda. Building a diverse team of creative, strategy, data and production specialists to deliver multi-platform creative & entertainment conceptsDeveloping the media house capability within the Studio to provide automated amplification and distribution of content.I also jointly led the special ventures of the Studio including LemonX the production arm, which designed and produced the biggest EDM Festival in the World, MDL Beast. -
Co-Founder & CeoMachine Capital Sep 2016 - Jun 2020Machine Capital is a corporate vehicle for investments and advisory work in high end technology, AI and Quantum Computing, both for companies and start ups focused on building the next generation of high performance computing and artificial intelligence applications.This includes:- Investment in Cambridge Quantum Computing (CQC). CQC is led by Ilyas Khan the Chairman of the Stephen Hawking Foundation and a leader in AI and Quantum Software development. We have subsequently built a joint venture, QuantumX, to commercialise quantum technologies.- Investment in battery start up LifeSaver- Advisory work for BP, Comcast, Universal on data platforms and AI applications.- Advisory work for agency and consulting groups and data management platforms including Deloitte Digital, Emperor, Start JG, - M&A and investment advisory for Albion VCT, TKM9, Convertr Media and Curb Media.
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Ceo, UkWunderman Feb 2015 - Jan 2016UkI led the Wunderman team in the UK focusing on the transition from a legacy CRM business to a digital company for clients such as Microsoft, Coca Cola, The IOC, Shell and News UK. -
Co-Founder & CeoFabric Worldwide Jun 2010 - Jan 2015LondonFabric Worldwide LLC is a creative technology company and the team behind the Fabric Marketing Operating System™.We help marketers and IT professionals find patterns in their digital data and provide tools and services to simplify and speed up the way they act on the possibilities these new insights bring.By unifying an organisation’s view of its consumer across all digital activities, we spot unique, up to the minute patterns. Through the Fabric Marketing OS™ and Fabric Connected Marketplace™, marketers can then act on this insight in a faster, more consistent and creative way.This is supported by a team of creative marketing technologists dedicated to building high quality digital marketing for our clients with speed, creativity, quality and insight at the heart.Backed by WPP, we have a global footprint with offices in London, New York and Seattle, as well as a presence in key European and Asian Markets.www.fabricww.com
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Co-Founder & CeoRazorfish Jan 1996 - Jun 2010In 1995 I founded one of the first digital marketing companies in the UK, DNA Consulting and we were acquired by Avenue A | Razorfish in 2005, becoming the UK office of Razorfish.From inception I was joint CEO and ran the day-to-day business including strategy, creative, technology and finance, as well as key clients.We developed the business over 14 years to become one of the UK’s biggest digital specialists, with clients including: Audi, Asda, B&Q, C&G, Castrol, Comet, Disney, Electrolux, Financial Times, House of Fraser, McDonald’s, O2, NSPCC, Royal SunAlliance, Standard Life, Unilever and Oxfam Unwrapped.During our time we won a number of awards including winning the NMA Effectiveness Awards Grand Prix in 2006 and 2007 with NSPCC and BHF respectively. -
Co-Founder & CeoDna Consulting Apr 1998 - Aug 2007
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Media PlannerOgilvy & Mather 1994 - 1995
Chris Perry Skills
Chris Perry Education Details
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Management Science
Frequently Asked Questions about Chris Perry
What company does Chris Perry work for?
Chris Perry works for Machine Football
What is Chris Perry's role at the current company?
Chris Perry's current role is Founder and CEO.
What is Chris Perry's email address?
Chris Perry's email address is ch****@****ive.com
What schools did Chris Perry attend?
Chris Perry attended The University Of Manchester.
What skills is Chris Perry known for?
Chris Perry has skills like Digital Marketing, Marketing Strategy, Business Transformation.
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