Christine Petkov Email and Phone Number

Achieving better mental health in the Wabash Valley Region

Photograph food and packaging for Aldi USA Marketing.

2020 American Advertising Award Winner - Bronze Award for Cover Design and Photography Christine is "Lead Photographer" for Greater Lafayette Commerce developing the standard style for imagery within the magazine congruent with 2020 "new brand rollout" and newly redesigned magazine. Coordinating with the art director, editor, and business owners, I create visual images portraying Lafayette as a destination city, spotlighting business owners within the community. Images include but are not limited to executive portraits, interiors, festivals, products, and the lifestyle of Lafayette's bustling commerce.

At the birth of Google 'see inside' features on the Google Map, Christine has adapted the latest technology and began in pursuit of documenting businesses from the inside out while enhancing small business branding and marketing with beautiful imagery in a totally interactive 360° platform. Christine is a Google Street View Certified photographer that can connect interiors of businesses to the Google Street View Map. Integrating 360° panoramics on Amazon AWS, Christine accommodates customers from many verticals including but not limited to realtors, landowners, and entrepreneurs with interactive 360° virtual tours.

Being involved in national brand advertising for the majority of her career, Christine understands the value of cohesive design and branding while managing campaigns from inception to web or print. Whether in the role of a project manager, photo director, or lead photographer, she enthusiastically empowers creative teams to produce their greatest work, on time and within budget. In this role as production manager, Christine has driven teams in the studio and on location to create top-notch imagery while meeting the client's budget, time constraints, while expressing superior managerial and organizational qualities.

Professional photography of new product roll-out.

HOME INTERIORS - Servicing realtors and builders by producing incredible photography of interior spaces. Attention to lighting, furniture composition, layout, and features of focus for the viewer are just a few of the details that need to be considered. Producing the photoshoot includes scheduling with homeowners, budgeting props, and seeing the project through to final deliverables before the deadline. Completion of assignments includes delivering file management, consistent naming conventions, and file transfers.

Consistently documenting 360-degree interactive images of all products in the distribution center for e-commerce. As the lead photographer, responsible for the photo studio production, workflow, and communication with the remote marketing team in weekly touch base meetings. Working closely with floor managers and post-production team to deliver the highest quality images for increased click-through rate and sales for the company.

Creator of photography, graphic design, social media calendar and written content, and tutorial workout video production. Integrated the mind-body app with Wix website client memberships. Wrote and edited newsletters and emailed correspondence with members. Created and managed Google My Business page. SEO of website and content within a WordPress site. Redesigned to a Wix website.

Photographed and collaborated with art director, food stylist, and studio team to create stunning photography of food products featured in US FOODS Scoop Magazine. Developed standard lighting to enhance US Foods brand and style guide. Managed workflow and intricate processes that make a successful food shoot. Won 1st place in IACP Award for 'Milk Splash' shot.

Project management and workflow were the top priority. Open communication with clients and their needs while motivating the internal team to stay on track with deadlines. Created logical and simple-to-navigate site maps with the existing content while creating ideas that would better integrate our client's number one priority. Scraping original content, organizing, and creating new photography to enhance the new web design, and social media content. Through strategic marketing, we helped meet our client's quarterly sales goals. A communication of experience and expertise in advertising imagery put clients at ease and assured they were in capable hands to level up their business marketing.

Adapting the PrimeMyBody mission of 'empowering a global family to elevate health, prosperity and freedom for all' has been a move in a positive direction. I've found purpose in this new venture! I'm am continually amazed at how PrimeMyBody products and business opportunity is changing lives. I am able to create a community of like-minded people to work with. This allows me to hone my leadership skills while helping people with their health and provide an additional revenue stream for my business. My hope is to continue to experience people with open minds to a new way to heal their bodies! Sometimes it's a leap of faith that brings us to the next level. I believe this to be my leap within the health and wellness realm, which I have always admired. Being a part of this community that empowers people is definitely proving to have positive effects on me and the world around me. If you're interested in this movement of holistic healing, please reach out. It could literally change your life forever!

Produced photography spread of quarterly national magazine "Spirit Of Women". Obtained copy and layout from director then completed the set design, food styling, and prop styling and photographed beautiful images for Healthy Eating section of the magazine.

Freelance Food Photographer on location for POS signage.

Location Photography and Christmas Tabletop

Photographed home good products in large room scenes and tabletop vignettes. Tested photography concepts for sales team that resulted in new food clients for the studio. • Collaborated in pre-production and post-production meetings with teams of Art Directors, Stylists, and Executives• Assigned as ‘lead’ on special projects to assist in new business development• Exemplified the position of Senior Photographer by understanding all aspects of the photo production process• Proficient in lighting, cameras, capture software, and file organization • Innovate lighting styles and ideation through collaboration with creative art direction• Enthusiastically supported contract photographers, Jr photographers and assistants, creating relationships that harmonize to exceed client expectations

Photographed hardlines, on and off-figure fashion, and soft goods on tabletop and small vignettes. Tested concepts for sales team to expand their home goods photography service to include large room sets.• Lead pre-production and post-production meetings with Clients, Art Directors, Stylists, and Executives• Exemplified the position of Senior Photographer by understanding all aspects of photo production • Proficient in lighting, camera equipment, film, and the inception of digital capture software to the studio • Lead teams in the first commercial room scenes using digital technology at the studio• Offered guidance and support to contract photographers, Jr photographers, and assistants on studio disciplines