Christopher Peukert Email & Phone Number

Greater Minneapolis-St. Paul Area

• Responsible for growing referral volumes at eight metro-area outpatient medical imaging centers by targeting health care providers and clinic staff and marketing direct to prospective patients through multiple channels including print and digital. • Partner with other marketing team members and leadership to develop and execute marketing communication plans.• Write and design marketing collateral including patient literature, in-clinic signage, electronic mail and corporate communications and in-clinic materials and patient forms.• Manage the social media accounts for Suburban Imaging by developing content and establishing an annual calendar. • Create and manage content for www.suburbanimaging.com.• Provide marketing and clinic analytic support for leadership.• Support 63 board-certified radiologists, account managers, clinic management, executive team members and clinic staff.

• Perform freelance marketing work, including e-mail marketing campaigns, graphic design, web design and website management, marketing project management and corporate apparel for multiple clients, including two former employers.

Wabasha, Mn

• Designed B2B marketing materials including sales collateral, promotional flyers, electronic mail and trade show graphics.• Developed the annual SMI marketing plan.• Drove all SMI sales and marketing initiatives and was responsible for campaign strategy, development, execution and analysis • Served as the brand manager for the I Love You Diamond Jewelry brand, including overseeing brand cohesiveness and that brand design standards be maintained across all marketing channels including print, electronic, web and video.• Served as the lead marketing contact for SMI customers by responding to marketing requests.• Designed and distributed stock and custom B2C print and electronic advertising materials for customers and sales representatives.• Responsible for trade show coordination and logistics. • Attended trade shows serving as the primary marketing contact and as a direct sales representative. • Selected and manage external vendors.• Served as the inventory and procurement lead for merchandising and marketing materials.

Wabasha, Mn

• Designed and distributed stock and custom B2C print and electronic advertising materials for customers and sales representatives.• Served as the lead marketing contact for SMI customers by responding to marketing requests.• Responsible for trade show coordination and logistics. • Attended trade shows serving as the primary marketing contact and as a direct sales representative. • Managed marketing communications projects including direct and electronic mail campaigns.• Serve as the inventory and procurement lead for merchandising and marketing materials.• Designed B2B marketing materials including sales collateral, promotional flyers, electronic mail and trade show graphics.• Assisted with the development of the annual SMI marketing calendar.

Plymouth, Mn

• Managed marketing communications projects including the development of marketing collateral, direct mail and electronic mail campaigns, social media and corporate communications.• Updated content on Ostbye.com via a content management system and HTML coding.• Provided support to sales and merchandising teams during product launches.• Maintained the inventory of sales lines for external sales representatives.• Responsible for trade show coordination and logistics.• Designed and distributed custom advertising materials for clients and sales representatives.

• Provided marketing communications support and project management for the Ridgeview Foundation and the cardiology and oncology service lines.• Wrote and edited copy for direct mail pieces, brochures, appeal letters, newsletters and press releases.• Collaborated with and provided direction to marketing agencies, graphic designers, print vendors, contract writers and mail houses to ensure that projects met organizational standards, budget and timelines.• Planned and coordinated public relations events.• Assisted in the development of the annual marketing budget.• Developed and managed an electronic mail communications campaign for Ridgeview Foundation.• Collaborated with team members, medical professionals and executive staff to identify service line key messages.• Communicated marketing strategies, progress, opportunities and change to leadership, medical staff and project stakeholders.• Developed content for the Ridgeview external web site and intranet site.

Responsible for developing Mother and Child® brand identity by working with Kirchner executive team, product development personnel and collaborating with external marketing agencies.Enforced brand standards, methodology and identity through out all advertising campaigns and collateral.Developed a point-of-purchase display and corresponding marketing package for Mother and Child® vendors.Served as a primary customer service contact for authorized Mother and Child® vendors.Ensured effective communication of marketing strategies with team members and sales team.Mother and Child® internal sales team lead. Responsible for working with team members to define group goals and individual responsibilities as well as empower individuals to be more successful in customer interaction and lead generation.

Responsible for the implementation and ongoing development of a customized in-store special order program in over 1300 Sterling Inc. stores.Collaborated with Sterling Inc. executive team to select and design appropriate products and in-store display materials.Managed program launch with Sterling Inc. store managers, corporate executives, and Kirchner co-workers.Facilitated sales and marketing meetings with team members, vendors and Sterling Inc. executives.

Assisted with the planning and implementation of the annual, quarterly and monthly marketing plans.Collaborated with the executive team in the development of the annual marketing budget.Responsible for comparing, negotiating with and selecting print vendors.Oversaw all trade publication advertising by negotiating with and selecting the appropriate magazines, choosing product based on the target audience and work with product development or outside advertisement professionals to generate content.Tracked marketing expenditures as well as identify opportunities for consolidation and improvement.Photographed products and prepare digital files for use in print and electronic media.Planned and designed business-to-business and retail sales materials including: flyers, catalogs, direct mail pieces, brochures, duratrans, billboards, in-store promotional materials and point-of-purchase supplies.Developed and managed all direct mail and electronic mail campaigns.

Education record

Education record