Chris Pezza Email & Phone Number

San Francisco, Ca, Us

San Francisco, Ca, Us

San Francisco, California, Us

- Support early-stage and mid-market B2B startups in developing data-driven demand generation and marketing programs, focusing on product-led growth strategies.- Collaborate cross-functionally with business and technical stakeholders, ranging from executives to developers, leveraging project management, creative, and technical skills.- Contribute to the development of go-to-market strategies.- Continuously expand technical knowledge in areas such as NLP, machine learning, generative AI, and full-stack development to bridge the gap between marketing and product.- Currently pursuing certifications in product management, UX design, and generative AI to strengthen foundations for a transition into a product management role.See my featured posts or get in touch for work examples demonstrating my marketing expertise and growing product management skill set.

San Jose, Ca, Us

Projects: - Developed and project managed the creation of 150 webpages of educational content for chemists- Developed buyer lifecycle and channel and campaign-based lead performance reports - Developed industry-specific lead nurture campaigns

El Segundo, California, Us

Projects: - Designed and developed an educational glossary with over 50 articles for security professionals- Copywriting and wordpress development for various campaigns- Managed SEO consultant deliverables for website optimizations

San Francisco, California, Us

- Implemented a CRM infrastructure to streamline sales processes, improve customer data management, and enable data-driven decision making.- Introduced marketing and sales OKRs to align team efforts, measure performance, and optimize strategies for increased effectiveness and efficiency.- Managed special projects, including salons focused on workplace culture and corporate offsites, demonstrating strong project management and cross-functional collaboration skills.- Collaborated with product development teams to ensure alignment between marketing, sales, and product strategies, contributing to the successful delivery of client projects.- Gained exposure to full-stack product development processes and methodologies, working alongside socially responsible organizations spanning startups, mid-market companies, enterprises, and non-profits.This experience at Cloud City Development allowed me to develop a deeper understanding of the intersection between marketing, sales, and product management

San Francisco, Ca, Us

- Co-founded and led Take 3 Presents, an experiential events company that created unforgettable private, multi-day events featuring immersive theatrical and musical experiences.- Built a thriving community of over 10,000 participants and produced more than 20 festivals, with attendance reaching upwards of 2,000 per event.- Assembled and managed a diverse network of creators, including theater professionals, installation artists, musicians, painters, designers, engineers, dancers, actors, writers, and performers.- Oversaw the development of large-scale sound, light, and art installations, theatrical performances, musical acts, and educational content, collaborating with numerous vendors to create spectacular environments for extraordinary experiences.- Demonstrated adaptability and innovation during the COVID-19 pandemic by pivoting to develop web-based, multi-day immersive social gatherings, ensuring the continuity of the Take 3 community and facilitating social interaction in a challenging time.- Managed budgets, timelines, and resources effectively to ensure the successful execution of each event while maintaining the company's commitment to privacy and exclusivity.

San Francisco, California, Us

- Served as the first marketing hire at Hustle, leading demand generation efforts and building a high-performing marketing team from the ground up.- Spearheaded a comprehensive rebranding initiative, including the creation of a new website, to better align the company's messaging with its target audience and value proposition.- Developed and executed data-driven, multi-channel marketing strategies that generated several million dollars in sales pipeline, contributing to the successful raise of an $8M Series A round.- Collaborated with product and sales teams to identify key user personas, gather insights, and develop targeted marketing campaigns that resonated with major advocacy groups, democratic campaigns, higher education institutions, and labor unions.- Analyzed user behavior and product usage data to inform marketing decisions, optimize campaign performance, and drive user adoption and engagement.- Demonstrated the value of Hustle's peer-to-peer text messaging platform in enabling organizations to maintain genuine, personal dialogues with hundreds, thousands, and even millions of supporters and customers.This experience as the Director of Demand Generation at Hustle showcases my ability to build and lead effective marketing teams, develop data-driven strategies, and collaborate cross-functionally to drive product adoption and business growth – skills that are directly transferable to a product management role, where understanding user needs, leveraging data insights, and aligning product strategy with business objectives are essential.Hustle is a peer-to-peer text messaging platform that provides organizations across the country with an affordable, efficient, and effective tool to reach their target supporters and customers. By facilitating two-way conversations, Hustle’s users can maintain genuine, personal dialogues with hundreds, thousands, and even millions of people.

Zurich, Ch

- Joined Scandit as the 7th employee and first marketing hire, playing a pivotal role in the company's early growth and expansion.- Managed digital marketing, lead generation, and marketing operations for 3 years, contributing to the successful raise of a $7.5M Series A round.- Collaborated cross-functionally with executives, product managers, developers, designers, and content creators across marketing, sales, and operations to align strategies and drive business growth.- Developed and executed targeted marketing campaigns aimed at engaging executive stakeholders in need of mobile data capture solutions within large enterprises across retail, logistics, manufacturing, and government verticals, generating millions of dollars in pipeline and contributing to the company's rapid growth.- Demonstrated adaptability and versatility as Scandit's first US employee, working effectively with a small, distributed team across four time zones.- Played a key role in the company's growth and evolution, from a freshly born startup to a rapidly expanding multi-national corporation, as evidenced by the successful raise of a $5.5M angel round and the establishment of offices.- Continuously evolved and expanded my role over a six-year tenure, starting as an intern engaging in marketing, sales, and business development activities and eventually managing digital marketing for the entire organization.This experience as a Digital Marketing Manager at Scandit highlights my ability to drive business growth through effective marketing strategies, collaborate cross-functionally with diverse stakeholders, and adapt to the evolving needs of a rapidly growing startup.

Zurich, Ch

- Developed and executed a comprehensive content strategy and brand messaging framework, aligning marketing efforts with business objectives and target audience needs.- Reported directly to the CEO and served as the sole marketing resource prior to the company raising a $5.5M angel round, demonstrating the ability to drive significant impact independently.- Collaborated with cross-functional teams distributed across Zurich, San Francisco, Boston, and Moscow, ensuring consistent brand messaging and effective content distribution across all channels.- Managed a wide range of strategic marketing projects, including the development of a content roadmap, SEO efforts, and lead generation campaigns, contributing to the company's rapid growth and increased market visibility.- Produced high-quality content across various formats, including blog posts, whitepapers, case studies, and webinars, showcasing thought leadership and driving audience engagement.- Conducted in-depth market research to identify key trends, competitor strategies, and customer insights, informing content creation and marketing strategies.- Optimized the company's online presence through SEO/SEM efforts, improving search engine rankings, driving organic traffic, and increasing lead generation.- Managed the company's website, ensuring a user-friendly experience, compelling content, and effective calls-to-action to drive conversions.This experience as a Content Marketing Manager at Scandit showcases my ability to develop and execute effective content strategies, collaborate with cross-functional teams, and drive measurable results in a fast-paced, globally distributed startup environment.

Zurich, Ch

- Contributed to the early growth and development of Scandit as a full-time marketing and sales coordinator, working within a globally distributed team.- Collaborated with company leadership to refine the business model using Lean Startup methodology, identifying key customer segments, value propositions, and growth opportunities.- Conducted extensive outbound lead generation efforts, including cold calling and email outreach, to identify potential customers and build a robust sales pipeline.- Implemented creative guerrilla marketing tactics to increase brand awareness and generate leads, maximizing impact with limited resources.- Performed in-depth competitive analysis to identify market trends, competitor strengths and weaknesses, and potential differentiation opportunities for Scandit's products and services.- Demonstrated adaptability and a willingness to take on a variety of tasks, from strategic projects to day-to-day operations, to support the growth and success of the early-stage startup.- Gained valuable exposure to the challenges and opportunities of building a technology startup from the ground up, learning from experienced entrepreneurs and industry experts.This experience as a Sales and Marketing Intern at Scandit highlights my entrepreneurial spirit, adaptability, and ability to contribute to the growth of an early-stage startup.

Greeley, Colorado, Us

Provided functional and technical support to over 1600 users, troubleshooting and diagnosing hardware and software problems, including desktop, laptop, WAN, LAN, and remote systems.