As member of executive leadership team in NYC, activity lead the development, execution and measurement of paid advertising and search campaigns as part of integrated programs across paid, owned and earned media. Daily direction of all client-facing media activities including connection planning, media buying, search, analytics, business development, and external relationships.Key participant in all aspects of new business development. Strong Cleint relationship skills. Manage team of 10-12 broadcast, planning, SEM, digital and analytics employees and P&L. Selected achievements: Elevated media function at the agency by demonstrating how connection planning is a strategic component of the overall success of advertising campaigns through development of collaboration sessions between creative, and potential media partners.  Created multiple breakthrough and unique strategic media campaign industry “firsts” in conjunction with other agency discipline specialists in creative, engagement/social, research and client services including: Conceived and developed a digital news news channel that changed the way an industry stays current on the latest developments and news in the sector. Developed and lead a thought leadership program that produced content unique to the category and was distributed over digital channels and at industry events. The program culminated in a successful live digital event broadcast nationally.Highly skilled at developing guerilla media strategies across all forms of digital and traditional media.

Managed all media planning activities consistent with client communication goals and oversaw the development of yearly media plans. Selected achievements: Analyzed all media program activities, strategies and objectives to ensure appropriate future planning and program development. Assisted in the selection and implementation of Donovan Data Systems, a financial software package which significantly improved the media department’s ability to manage complex client reporting needs.

Developed fully integrated marketing and media programs for existing clients including AIG Financial Products, Cushman & Wakefield, World Color Press and WIT Beer and new business prospects. Closely involved with all research, proposal development and presentations on new business development team. Selected achievements: Held dual role as Marketing Director for M/B Interactive, a subsidiary division involved in CD-ROM technology. Established and built new media department including hiring a team and developing all policies and procedures for agency which had previously always outsourced this function.