Chris Pietsch Email & Phone Number

Chicago, Il, Us

• Arcana Power is a $300MM consumer/commercial/OEM manufacturer of health/wellness products • Developed a B2B go-to-market value proposition and strategy • Developed and launched a new home/commercial fitness brand and OEM B2B and B2C solutions • Executed an OEM partnership with Core Health and Fitness manufacturer valued at $2-$10MM• Executed a retail partnership with QVC valued at $500K annually

Fremont, California, Us

• OVICX Technology is a $200MM consumer manufacturer of health/wellness products• Responsible for developing and executing the retail B2B go-to-market retail strategy• Exceeded revenue targets by 25% generating annual sales of $2.5MM• Secured partnerships with top retailers including Walmart, Target, eBay, Kohl's, Sears, Hammacher Schlemmer, Walgreens, QVC/HSN• QVC brand on-air ambassador generating over 5,000 unit sales and revenue exceeding $750,000• Executed/exhibited/attended key fitness tradeshows including IHRSA

Vancouver, Wa, Us

Developed and executed a global hospitality strategy to deliver wellness solutions for the guests of the top global hotel brands. • Exceeded 2019 $1MM revenue goal by 40%• Responsible for executing a commercial hospitality strategy, including products, pricing, and warranty services• Executed and won the Hilton global RFP contract extension with an increased product offering• Expanded Hilton partnership by securing the Hilton Five Feet to Fitness in-room fitness solution• Key account responsibility for 18 Hilton brands and 6,500 properties• Secured a contract with the second-largest global hospitality company, Choice Hotels International

Chicago, Il, Us

Managed and directed business development including partner integration for ServiceLive warranty and repair service/warranty platform. • Secured retail/manufacturing partners selling Sears Home Services warranty/repair service platform• Collaborated with clients to develop/design white-label warranty/repair service platforms• Closed the largest external client contract Sloan Valve/Flushmate with a 5-year NPV of $2.3MM• Secured and managed key retail accounts to include Office Max/Office Depot, Exelon/Constellation Homes, and Conn's resulting in sales of over $5MM• Exceeded sales targets by 55%, earning the 2019 CEO Award for top performance• Utilizing salesforce.com CRM, executed prospecting strategy achieving 30% lead conversion

Chicago, Il, Us

• Lead the development and buying strategy for the Sears commercial fitness category • Drove consistent double-digit growth, achieving a 20% YoY sales increase• Created 3D facility design capabilities and national warranty service maintenance options • Led a national B2B sales team serving as the SME/trainer for the fitness category• Created GTM strategy to include sales training/enablement toolbox• Closed a $500K strategic education channel partnership with Olivet Nazarene University• Closed national property management agreements generating $1.5MM annually• Developed searscommercial.com website that produced 1,000+ quotes and $10MM in opportunities

CardioVision, a company that focused on health club entertainment products. Hired as a consultant to assist with turning around a declining business. Implemented several improvements to include focusing on high margin products, dealer distribution, website development, marketing, tradeshow planning, and product development and supply chain management.

Cottage Grove, Wi, Us

• Responsible for the dealer retail channel delivering $20MM annual sales with 40% margins • Led a multi-level sales team, including three Regional Sales Managers and a Sales Coordinator, ensuring alignment with strategic goals• Oversaw 125 retail dealers, driving consistent 10% same-store sales growth• Grew key retail accounts by 50% 07 vs 08 including 325 Play it Again Sports retailer stores• P&L responsibilities, ensuring alignment with strategic objectives through the development of annual Operating and Sales Plans

Vancouver, Washington, Us

• Based on performance, promoted from Regional Sales Manager to Director of Retail • Responsible for the Midwest and Western regions for the specialty fitness retail channel • Directed a high-performing sales team of two Regional Sales Managers, a Territory Sales Manager, and a Business Analyst • Achieved top regional sales delivering $28MM in annual revenue exceeding sales/margin targets• Executed collaborative retail marketing and trade promotion strategies to drive growth • P&L responsibilities, ensuring alignment with strategic objectives through the development of annual Operating and Sales Plans

Vancouver, Washington, Us

Regional Sales Manager - 2004 - 2006Responsible for selling all Nautilus Inc. brands to the specialty retail channel.• Responsible for managing 10 states and $14.9MM annual sales target. • Increased sales through new dealer acquisitions.• On-boarded and managed The Great Escape and developed them into the #1 specialty retailer in the country contributing $5MM annually.

St. Petersburg, Florida, Us

• Negotiated and acquired Roundy’s and Houchens grocery retail chains, generating an estimated first-year revenue of $500,000.• Expanded retail programs into 180 Nash Finch retail stores, resulting in an estimated first-year revenue of $748,000.• Managed Catalina's syndicated printer network through quarterly reviews focused on ROI analysis and world-class service.

Bachelor'S Degree, Marketing

Ba, Marketing

Bachelor Of Business Administration - Bba