Christopher Mcgough Email & Phone Number

Greensboro, NC, US

• Defines and executes all marketing strategies to include advertising campaign strategies, TV, billboards, community involvement, and a specific focus on brand development through digital, social marketing, public.
• Develop and oversee collection and reporting of data to discover trends and insights to maximize existing customer satisfaction, potential customer needs and best use of investment related to the… Show more
• Develop and oversee collection and reporting of data to discover trends and insights to maximize existing customer satisfaction, potential customer needs and best use of investment related to the same.
• Strong focus on sales support, lead development and developing new markets.
• Preparation, presentation and management of annual advertising budget - Periodic reporting as required.
• Create and implement measures of success of marketing and advertising strategy. Periodic reporting as required.

• Planning and developing all PPC campaigns for crossco.com, jaking.com and shopcross.com
• Planning, promoting, producing and following up all webinars
• Report on all web leads and eventually, automate the process of collection using HubSpot
• Main photography and videography resource
• Assist in the development of marketing collateral, website design and development, social media, events and other department activities as needed
• Conduct industry analysis, product research… Show more

• Preparing and analyzing KPIs (Key Performance Indicators)
• Consulting with CFO regarding improvements to KPIs
• Data mining and reporting for various projects
• Maintaining and updating data integrity
• In charge of procurement of all computers and mobile phones

Chapel Hill

• Assisted with data collection and analysis of digital consumer experiences for businesses across the United States
• Created reports for: clients concerning effective digital media presence on search engines and reputation sites, website optimization, and social media impact
• Researched and analyzed updates to social media channels and reputation sites, monitored online brand presence, and researched industry opportunities

• Led system migration project while providing data verification services
• Prevented duplication of records, increasing data accuracy in new application

• Coached 20-30 undergraduate students and faculty per semester on media production and computer equipment use
• Supervised the use of electronic equipment worth over $350,000

• Provided on-site technical support to students in the residence halls and documented all support through a problem tracking system
• Presented IT educational programs and assisted housing staff with the implementation of their projects

• Learnt basics of Aspera software and how to apply it to clients' needs
• Analyzed IBM markets focused on rapid expansion
• Researched potential clients and found IBM solutions through the Stand & Deliver sales program
• Set up iPads in a classroom as an environmentally and economically friendly solution to printing high volumes of workbooks
• Designed and deployed a remote imaging network to alleviate continuous shipping between McLean and Baltimore

• Tasked with working in a startup environment with a small team of journalists, developers and business students to dream up an idea, formulate a business plan, and develop a working prototype

• Designed the leadership development's internal web presence
• Increased enrollment in seminars through social media campaign
• Attended leadership seminars and engaged with high-level executives

• Edited customer facing videos using Final Cut, developed a high profile external web site, and built a Java based program to help automate a video encoding process
• Helped design, develop, and test the #2 award winning 2013 Fortune 100 Best Companies to Work For website

• Upheld Apple's acclaimed reputation by providing excellent customer interactions and accurately diagnosing and repairing iPods, iPads, and iPhones