National Product Manager, Us
Golden, Co
In addition to some sales support, product setup/pricing duties, and accessory support from previous years at Pentax, as Product Manager I was deeply involved with product introduction/launch, marketing material creation, and proofing.PRODUCT MARKETING• Developed product training for internal employees, sales accounts, key press contacts and consumers.• Conducted webinars for remote staff and accounts, saving thousands of travel dollars, while offering valuable group collaboration for sales accounts located in multiple areas.• Introduced products to media contacts and reviewers, often resulting in favorable reviews saving tens of thousands of advertising dollars per product.• Authored scripts and performed acting and voiceovers for online product videos, resulting in hundreds of thousands of internet impressions.• Coordinated photographic and sport optics product launches for successful introduction into the marketplace.• Collaborated with Japanese development and marketing teams, learning foreign business culture.• Evaluated market research in the US to advise Japanese engineering teams on development strategy.• Reviewed and edited Japanese press releases for optimal impact within the US marketplace.• Developed product roadmaps, positioning and target customer statements, key feature bullets, sellsheets, price guides and comparison charts used by sales, marketing and executive staff for strategic planning.• Analyzed competitor products using market intelligence services for current product positioning and future planning.DIGITAL CONTENT CREATION• Authored DVDs in-house featuring looping product videos for internal and external sales and marketing needs.• Built image clipping paths for product photography as required by sales accounts and press for print applications.• Designed animated GIF images for low bandwidth live training and web presentation needs.• Other digital content items as needed.