Chris Prauda Email & Phone Number

Indianapolis, IN, US

Indianapolis, IN, US

• Serving Owners, Facility Managers and Mechanical Engineers with equipment and services for critical air flow environments such as: cleanrooms, laboratories, healthcare.
• Energy Efficiency and Savings
• Sustainability
• WELL Buildings20+ hours/year of continuing education study

South Bend, IN, US

• Assisted architects with options and solutions to to their design intent in the areas of:
• Exterior Cladding / Building Envelope
• Daylighting
• Fire / Life Safety
• Space Management
• Glazing / Doors / Sun ControlDelivered accredited presentations for continuing education

Brownsburg, IN, US

• Increased Indiana construction industry's awareness of company's services to new and existing accounts, at jobsites and trade association events.
• Converted Dow AgroScience, resulting in approximately +50% revenue.

Fishers, Indiana, US

• Developed and communicated strategy for the successful execution of Jarden's inaugural Catalina Marketing campaign. Managed input between: Catalina, Brand Marketing and Field Sales.
• Created and analyzed account specific P&L's ensuring profitable returns on annual and promotional sales programs. Accomplished through: SKU optimization and/or price advances.

Carmel, IN, US

• Mitigated soft baseline volume by creating a turnkey off-shelf merchandising program; initial result was $600K of incremental full revenue sales with over $4M in each subsequent year.
• Developed annual demand creation plans for Schlage locks to increase sales at The Home Depot.
• Collaborated on channel expansion strategy for future sector sales growth opportunities.

Provided strategic sales & marketing guidance for clients in areas of: competitive analysis, category management, commercialization (concept to carton/product life cycle), product mix/SKU rationalization, pricing recommendations, merchandising and distribution. Clients include: Arch Angels® and American Red Cross.

Winchester, Virginia, US

• Channel/Sales expertise utilized to gain presence in Lowe’s; initial sales revenue $30M.
• Developed Early Buy Program sales kit; a turnkey program that increased effectiveness of the sales team and generated $168M.
• Directed external marketing agencies on the design, construction and deployment for displays and printed material.
• Enhanced sales support material to maintain brand and marketing standards; reducing merchandising budget 36%.

New Britain, CT, US

• Held off competitive threat at Lowes by initiating a new promotional strategy generating $520K of incremental sales.
• Researched and analyzed consumer/contractor market data to ensure products were relevant and contained benefits that could be patented or used to leverage sell-in.
• Contributed to preparation of line reviews at: Lowe's, Menards, Home Depot and Co-op Channel.
• Increased SBU profitability by driving sales volume through underutilized plants.
• SBU had 350+ SKU's across 6 product groups.

New Britain, CT, US

• Commercial Marketing Plan team member for the successful $40M FatMax Xtreme platform launch. Responsible for national program creation (advertising, forecasting, POP/merchandising, packaging and pricing) and execution.
• Secured a $650K in sales for a “Black Friday” promotion with 50% sell though in the first week; 90% sell through within four weeks.
• Generated incremental $226K in sales from a promotional SKU in 2005; delivered $647K when repeated in 2006.
• Re-engineered merchandising vehicles; increased display penetration of core products 71%.

Norwalk, Connecticut, US

• Generated $260M in sales for 2004, +8.7% to previous year.
• Led successful restage of key product portfolio, guiding both Marketing and Sales teams through to execution with sales increasing 24%.
• Coordinated new product changes and launches ensuring successful in-store execution.
• Established effective point of sale displays collaborating with headquarter and field sales teams.
• Informed field sales teams through regular communication about: consumer testing (VOC), pricing policy and seasonal initiatives.

Norwalk, Connecticut, US

• Delivered $197M sales in 2002, 25% over annual operating plan.
• Managed $18.4M national account trade marketing budget.
• Recommended change in trade spending strategy; decreasing depth of a deal but increasing frequency.
• Guided development of SKU's specific to non-traditional channels (Costco, BJ's, Sam's Club, WalMart, Target).

Chicago, Illinois, US

• Developed corporate sales programs and performance goals for existing and prospective Industrial/MRO, Electrical and Security distributor accounts.
• Secured national agreements with Rexel (Dallas, TX) and WESCO Distribution (Pittsburgh, PA).
• Oversaw sales, marketing programs and field execution for existing accounts.
• Directed field sales team of 27 on the implementation of corporate programs locally.
• Managed customer point of sale data to maintain proper inventory and identify new sales opportunities.
• Achieved over 20% sales growth; exceeding division and corporate growth targets.

Chicago, Illinois, US

• Supported Eastern Sales Region and National Grocery Accounts (Safeway, Kroger); approximately $570M.
• Analyzed AC Nielsen and IRI Point Of Sale data while providing actionable analysis for Account Managers increasing effectiveness of sales calls.
• Improved efficiencies by developing templates providing a comprehensive business analysis.
• Member of Duracell’s “SCOP Team” involving an intense 3-week Category Management Review.

Chicago, Illinois, US

• Managed $3.5M territory covering TX & OK; exceeding sales quota every year.
• Pioneered direct selling efforts in Texas and Oklahoma where no formal prior sales coverage existed.
• Added 37 distributors and over $285K to annual sales volume.
• Sold to endusers through a network of Industrial/MRO, Electrical and Medical Product distributors.
• Endusers included: Airlines, Hospitals, Municipalities, Military Bases, Oil Refineries and Utilities.

New York, New York, US

• Instructor of ARC sanctioned curriculum in:
• Water Safety
• Lifeguarding
• First Aid/CPRInvited as an Instructor Trainer; Taught candidates how to effectively teach the Red Cross curriculum ("train the trainer").

Bs, Business Admin., Finance

High School