Chris Prauda Email and Phone Number
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Results-oriented leader with sales success, exceeding: quota, growth targets and profitability metrics. Channel Marketing experience adds a creative dimension to a well-rounded sales career.• Accountable; defines success from the pursuit and accomplishment of goals• Action-oriented; execution brings strategy to life• Analytical; fact-based• Builds relationships• Competitive• Creative; seeks new ways to solve old problems• Change agent• Curious; asks questions and learns to gain more knowledge• Decisive• Engaging; builds long term relationships• Entrepreneurial; takes calculated risks• Forward thinking; seeks future opportunities• Keyed to results• "Pull Through"; formulates a sell THROUGH plan, making sell IN smoother• Sustainable and repeatable solutions• Tenacious; driven to get that "extra yard"• Versatile; thinks strategically and brings the conceptual to realityBelieves in and strives to achieve open lines of communication. When warranted, looks at process improvement.Specialties: Account/Enduser Prospecting, Account Sales Management, Account Penetration, Analysis, Big Box/Home Centers (Home Depot, Lowes, Menards), Brand Marketing & Development, Brand Management, Budget/P&L Responsibilities, Building Products (LBM), B2B/Business to Business/Commercial Sales, Business Development, Category Management, Channel Expansion, Channel Marketing, Commercialization, Consumer Packaged Goods (CPG), Continuous (Kaizen) Improvement, Demand Generation, Fact-Based Selling, FMCG, Food, Industrial (MRO) Sales Channel, Lead Generation, New Product Development /NPD (stage gate process), Point Of Sale (POS) Data Analysis, Product Marketing (incl.: full product life cycle, packaging, promotions, merchandising), Program Development, Promotional Planning, Prospecting (incl. Cold Calling), Relationship Building, Sales, Sales & Marketing, Strategy Development and Tactical Execution.
Applied Engineering Services
View- Website:
- applied-e-s.com
- Employees:
- 73
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Applied Engineering ServicesIndianapolis, In, Us
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Business DevelopmentApplied Engineering Services Dec 2020 - PresentIndianapolis, In, Us
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Account ManagerControlled Environmental Systems, Inc. Nov 2017 - Dec 2020Serving Owners, Facility Managers and Mechanical Engineers with equipment and services for critical air flow environments such as: cleanrooms, laboratories, healthcare. • Energy Efficiency and Savings • Sustainability • WELL Buildings20+ hours/year of continuing education study
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Sales RepresentativeShaffner Heaney Associates, Inc. 2016 - 2017South Bend, In, UsAssisted architects with options and solutions to to their design intent in the areas of: • Exterior Cladding / Building Envelope • Daylighting • Fire / Life Safety • Space Management • Glazing / Doors / Sun ControlDelivered accredited presentations for continuing education • Increased personal knowledge base through attendance of continuing education opportunities -
Business Development ManagerBlood Hound Underground Utility Locators 2014 - 2015Brownsburg, In, Us• Increased Indiana construction industry's awareness of company's services to new and existing accounts, at jobsites and trade association events.• Converted Dow AgroScience, resulting in approximately +50% revenue. -
Customer Development ManagerJarden Home Brands 2013 - 2014Fishers, Indiana, Us• Developed and communicated strategy for the successful execution of Jarden's inaugural Catalina Marketing campaign. Managed input between: Catalina, Brand Marketing and Field Sales.• Created and analyzed account specific P&L's ensuring profitable returns on annual and promotional sales programs. Accomplished through: SKU optimization and/or price advances. -
Channel Sales & Marketing Manager - The Home DepotIngersoll Rand Residential Solutions 2011 - 2012Carmel, In, Us• Mitigated soft baseline volume by creating a turnkey off-shelf merchandising program; initial result was $600K of incremental full revenue sales with over $4M in each subsequent year.• Developed annual demand creation plans for Schlage locks to increase sales at The Home Depot.• Collaborated on channel expansion strategy for future sector sales growth opportunities. -
Sales & Marketing ConsultantMgp Consulting 2008 - 2010Provided strategic sales & marketing guidance for clients in areas of: competitive analysis, category management, commercialization (concept to carton/product life cycle), product mix/SKU rationalization, pricing recommendations, merchandising and distribution. Clients include: Arch Angels® and American Red Cross.
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Retail Marketing ManagerTrex Company 2006 - 2008Winchester, Virginia, Us• Channel/Sales expertise utilized to gain presence in Lowe’s; initial sales revenue $30M.• Developed Early Buy Program sales kit; a turnkey program that increased effectiveness of the sales team and generated $168M.• Directed external marketing agencies on the design, construction and deployment for displays and printed material. • Enhanced sales support material to maintain brand and marketing standards; reducing merchandising budget 36%. -
Marketing Manager - Cutting & Clamping Business UnitThe Stanley Works 2006 - 2006New Britain, Ct, Us• Held off competitive threat at Lowes by initiating a new promotional strategy generating $520K of incremental sales.• Researched and analyzed consumer/contractor market data to ensure products were relevant and contained benefits that could be patented or used to leverage sell-in.• Contributed to preparation of line reviews at: Lowe's, Menards, Home Depot and Co-op Channel.• Increased SBU profitability by driving sales volume through underutilized plants.• SBU had 350+ SKU's across 6 product groups. -
Channel Sales & Marketing Manager - The Home DepotThe Stanley Works 2004 - 2006New Britain, Ct, Us• Commercial Marketing Plan team member for the successful $40M FatMax Xtreme platform launch. Responsible for national program creation (advertising, forecasting, POP/merchandising, packaging and pricing) and execution for the Cutting & Clamping Business Unit.• Secured a $650K in sales for a “Black Friday” promotion with 50% sell though in the first week; 90% sell through within four weeks.• Generated incremental $226K in sales from a promotional SKU in 2005; delivered $647K when repeated in 2006. • Re-engineered merchandising vehicles; increased display penetration of core products 71%.
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Customer Marketing ManagerPepperidge Farm 2002 - 2004Norwalk, Connecticut, Us• Generated $260M in sales for 2004, +8.7% to previous year. • Led successful restage of key product portfolio, guiding both Marketing and Sales teams through to execution with sales increasing 24%.• Coordinated new product changes and launches ensuring successful in-store execution.• Established effective point of sale displays collaborating with headquarter and field sales teams.• Informed field sales teams through regular communication about: consumer testing (VOC), pricing policy and seasonal initiatives. -
Trade Marketing ManagerPepperidge Farm 2001 - 2002Norwalk, Connecticut, Us• Delivered $197M sales in 2002, 25% over annual operating plan.• Managed $18.4M national account trade marketing budget.• Recommended change in trade spending strategy; decreasing depth of a deal but increasing frequency. • Guided development of SKU's specific to non-traditional channels (Costco, BJ's, Sam's Club, WalMart, Target).
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National Account ManagerDuracell 1999 - 2001Chicago, Illinois, Us• Developed corporate sales programs and performance goals for existing and prospective Industrial/MRO, Electrical and Security distributor accounts.• Secured national agreements with Rexel (Dallas, TX) and WESCO Distribution (Pittsburgh, PA).• Oversaw sales, marketing programs and field execution for existing accounts.• Directed field sales team of 27 on the implementation of corporate programs locally.• Managed customer point of sale data to maintain proper inventory and identify new sales opportunities.• Achieved over 20% sales growth; exceeding division and corporate growth targets. -
Category Sales AnalystDuracell 1998 - 1999Chicago, Illinois, Us• Supported Eastern Sales Region and National Grocery Accounts (Safeway, Kroger); approximately $570M.• Analyzed AC Nielsen and IRI Point Of Sale data while providing actionable analysis for Account Managers increasing effectiveness of sales calls.• Improved efficiencies by developing templates providing a comprehensive business analysis.• Member of Duracell’s “SCOP Team” involving an intense 3-week Category Management Review.
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Territory Sales ManagerDuracell 1995 - 1998Chicago, Illinois, Us• Managed $3.5M territory covering TX & OK; exceeding sales quota every year.• Pioneered direct selling efforts in Texas and Oklahoma where no formal prior sales coverage existed.• Added 37 distributors and over $285K to annual sales volume. • Sold to endusers through a network of Industrial/MRO, Electrical and Medical Product distributors.• Endusers included: Airlines, Hospitals, Municipalities, Military Bases, Oil Refineries and Utilities.
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Instructor/Instructor Trainer (Volunteer)American Red Cross In Greater New York 1989 - 1994New York, New York, UsInstructor of ARC sanctioned curriculum in:• Water Safety• Lifeguarding• First Aid/CPRInvited as an Instructor Trainer; Taught candidates how to effectively teach the Red Cross curriculum ("train the trainer").
Chris Prauda Skills
Chris Prauda Education Details
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Marist CollegeFinance -
Roosevelt HsHigh School
Frequently Asked Questions about Chris Prauda
What company does Chris Prauda work for?
Chris Prauda works for Applied Engineering Services
What is Chris Prauda's role at the current company?
Chris Prauda's current role is Helping others achieve their goals one introduction at a time..
What is Chris Prauda's email address?
Chris Prauda's email address is cp****@****ana.com
What is Chris Prauda's direct phone number?
Chris Prauda's direct phone number is +120322*****
What schools did Chris Prauda attend?
Chris Prauda attended Marist College, Roosevelt Hs.
What are some of Chris Prauda's interests?
Chris Prauda has interest in Boston Bruins, Pierogi Love Indy Llc, Llc, Diy Projects, Joseph County Indiana, Booze Traveler, Dentist And Dental Office, Professional Sports Team, Boylan, Inc.
What skills is Chris Prauda known for?
Chris Prauda has skills like Competitive Analysis, Sales, Strategy, Business Development, Forecasting, New Business Development, Account Management, Management, Sales Management, Leadership, Key Account Management, Direct Sales.
Who are Chris Prauda's colleagues?
Chris Prauda's colleagues are Jim English, Aaron Wiley, Doug Walker, Brad Wertz, Evan Wright, John Yoder, Jake Terpstra.
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